Plan Your Ultimate Wildlife Holidays With WildTrails PDF

20/09/2019 Plan Your Ultimate Wildlife Holidays with WildTrails
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Plan Your Ultimate Wildlife Holidays with WildTrails

SWATI SINGH (/AUTHOR/SWATI/) SEPTEMBER 10, 2019
We all remember Farhan Qureshi, the character from 3 idiots, and how his true passion
was not engineering but wildlife photography. A similar passion is shared by Manjunath
Gowda and Geeta Gouri, the founders of 'WildTrails' which o ers Wildlife Sightings based
ratings that helps Wildlife travelers immensely. They collect all the sightings of National
Parks, crunch that data and show metrics which is a great insight for wildlife travelers.
WildTrails is like the Swiggy of wildlife. They provide end to end hassle free Wildlife
packages and are the only ones to have Sightings Info predictive metric and vast network
of expert trackers. Their platform is purely unique and the journey is as beautiful as
national parks and reserves that they capture.
Startup Name WildTrails
HeadQuarter Bangalore
Founder/s Name Manjunath Gowda & Geeta Gouri
Sector Travel
Founding Year September 2016
Website Wildtrails.com
Registered company Name WildTrails Technologies Pvt Ltd
About WildTrails and how it works

Founders of WildTrails
How was WildTrails Started   
WildTrails - Name and Logo

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WildTrails - Business Model
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WildTrails - User Acquisition
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WildTrails - Startup Challenges
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WildTrails - Competitors
WildTrails - Advisors and Mentors
WildTrails - Funding
WildTrails - Future Plans
About WildTrails and How it Works

WildTrails is the only company which is digitizing the middlemen in the wildlife tourism
industry and is bringing an aggregator in the Wildlife Tourism. WildTrails' USP is that it
brings sightings Info in Depth including data analysis. By using AI/ML algorithms on the
vast data they have on wildlife sightseeing, WildTrails has come up with a predictive
metric called Sighting Index. This Sighting Index gives the travelers an idea about what
animals they can expect to see when they visit a certain wildlife sanctuary. This Sighting
Index is what gives WildTrails a clear moat and an entry barrier for others to enter.
Also expert tracker matters a lot in wildlife tourism and WildTrails is the only company
with an extensive trackers network across most Indian national parks and tiger reserves .
Besides, WildTrails takes care of all the hassles of planning your wildlife trip. Booking
ight tickets and wildlife resorts, pick up and drop from the local airport, booking local
experiences and support from experts on chat, WildTrails ensure that you have a great
trip.
WildTrails is present over the internet and also available on iOS/Android App.
Currently Wildlife tourism is in stone age era as far as usage of technology is concerned and we are
about to change that - says Manjunath.
About the Wildlife Tourism Sector

There are 104 national parks and 500 plus wildlife sanctuaries in India. The number of
travelers in wildlife tourism sector is also increasing. As per a recent study by
conservation India, number of tourists visiting national parks has increased by 15%.
Again, Africa, where WildTrails provides its services is world's number one destination for
safaris. Millions of tourists visit Africa every year especially to view wildebeest migrations
in Kenya's Maasai Mara and Tanzania's Serengeti National Park.
   
Manjunath with Masai Tribe_ the natives of Masai Mara and Amboseli taken in Amboseli Kenya
Founders of WildTrails and team

Manjunath Gowda and Geeta Gouri are the founders of WildTrails.
Manjunath Gowda is the CEO & CTO at WildTrails. Manjunath completed his BE in
Computer Science and MS in Computer Science from Oregon State University. Manjunath
is a serial entrepreneur. Apart from WildTrails, Manjunath is also co-founded startups like
Appvatar, Bristol, S7 Software and i7 networks. Bristol, which was a joint venture with a
US based company, was acquired by HP in 2003 and S7 Software was acquired by
Bluecoat, a valley company in 2010.
Geeta Gouri handles market strategy, partnerships & business development at WildTrails.
Geeta graduated in Computer Science. She started work with S7 Software and later
worked for GetLeads startup and i7 networks before starting up WildTrails. WildTrails'
Current team size is of 11 people. The founders of WildTrails worked together on S7
Software and also on i7 networks and both were hardcore wildlifers and then they
decided to do something in the area of their passion.
How was WildTrails Started

Manjunath was always a passionate wildlifer and had been going to Kabini for last 2
decades. He noticed that at Kabini, they used to write sightings info on a white board.
Manjunath however even after so many trips to Kabini, never saw a tiger and collected
these sightings info from guides and created a pattern. Following that pattern actually
helped Manjunath spot a tiger, and that was the eureka moment for him.
Manjunath then applied the pattern in what he called AI/Ml algorithms and created a
predictive analysis which helps wildlife tourists to plan their wildlife journey better and
e ectively.
   
Manjunath had an amazing product but they didn’t know how to monetize the product.
Soon, they realized that the datatext=Plan%20Your%20Ultimate%20Wildlife%20Holidays%20with%20WildTrails&url=https://startup
they have is extremelyurl=https://startuptalky.com/wildtrails-
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and hence they jumped into it and

success-story/) now make money
success-story/) success-that way. WildTrails aims to provide
success-
one stop for all Wildlife Tourism across the globe and do it for India rst.
WildTrails - Name and Logo

Manjunath and Geeta were completely focused into Wildlife Tourism and WildTrails
seemed a natural name. And as far as logo is considered, they were clear about Tiger
Pugmark and that it looks really cool.
WildTrails Logo
WildTrails - Business Model and Revenue Model

WildTrails show sightings and Sighting Index which attracts wildlifers to their platform
and they book their next wildlife package with WildTrails and they organize the transport,
right safari mode, right safari zone, right park and the right resort that is close to this
safari zone and put the right expert tracker. So they sell Wildlife Packages. WildTrails'
revenue comes from the commissions they get for the packages they sell. Their average
ticket size is 75K.
WildTrails - User Acquisition

WildTrails team is not only very good in marketing as well as in technology, but the
members are also passionate wildlifers – that’s their strength and DNA. Social media
marketing and doing great SEO is what helped them. Facebook, Instagram and Google
SEO worked the best for them.
The main focus was on relevant content creation and they come on rst page for many
keywords. Their Sightings Info and Predictive analysis is becoming almost defacto
standard for Indian wildlife tourism. Their research on Black Panther Sigthings Prediction
is very famous and published in many articles.
WildTrails - Startup Challenges

WildTrails got the most popular Sightings Info and Predictive Metric – Sighting Index – all
sorted out, but biggest issue was how to monetize this and they did several di erent
ways but none stood or worked and nally the packages worked.
We are now sort of Swiggy of Wildlife. We provide end to end hassle free Wildlife packages and we
are the only one to have Sightings Info predictive metric and vast network of expert trackers -
Manjunath
WildTrails - Competitors
WildTrails are specialists in wildlife tours. WildTrails is the only one which is bringing an
   
aggregator in the Wildlife Tourism. The sighting index they provide and the extensive
network of expert trackers associated with them gives them a clear advantage over any
other company selling wildlife packages.
WildTrails - Advisors and Mentors

Wildtrails' advisors and mentors include Sharad Sharma of iSpirt and Sanjay Anandaram
from Startup Advisor.
WildTrails - Funding
WildTrails has received total funding of around 1.2 crore from various angel investors.
Date Stage Amount Investors Name
April 2018 Seed 20 Lakhs Sharad Sharma
April 2018 Seed 16 Lakhs Vijay Rayapathi
April 2018 Seed 34 Lakhs Rao Remala
April 2018 Seed 28 Lakhs Murali Venkatrao
April 2018 Seed 14 Lakhs Winnie
April 2018 Seed 10 Lakhs Kumar Rangarajan
WildTrails - Future Plans

The run rate for WildTrails has been 3 crores for the current nancial year. The company
is breaking even for now as all pro ts are diverted into R&D of their product. Today,
WildTrails serves more than 50 groups every month. WildTrails' revenue in year 1 was
$75K, in year 2 it was $100K, and so in year 3 they are expecting $500K.
Their future plans include getting into Africa full way in 2020 and South America for 2021.
Tags WildTrails (/tag/wildtrails/)
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20/09/2019 Plan Your Ultimate Wildlife Holidays with WildTrails

Plan Your Ultimate Wildlife Holidays with WildTrails

Startup Name WildTrails

Founder/s Name Manjunath Gowda & Geeta Gouri

Founding Year September 2016

Registered company Name WildTrails Technologies Pvt Ltd

About WildTrails and how it works

WildTrails - Name and Logo

About WildTrails and How it Works

About the Wildlife Tourism Sector

success-story/) success-story/) success- success-

Founders of WildTrails and team

How was WildTrails Started

and hence they jumped into it and

WildTrails - Name and Logo

WildTrails - Business Model and Revenue Model

WildTrails - User Acquisition

WildTrails - Startup Challenges

WildTrails - Advisors and Mentors

Date Stage Amount Investors Name

April 2018 Seed 20 Lakhs Sharad Sharma

April 2018 Seed 16 Lakhs Vijay Rayapathi

April 2018 Seed 34 Lakhs Rao Remala

April 2018 Seed 28 Lakhs Murali Venkatrao

April 2018 Seed 14 Lakhs Winnie

April 2018 Seed 10 Lakhs Kumar Rangarajan

WildTrails - Future Plans

Tags WildTrails (/tag/wildtrails/)

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