Case Studies

PUBLIC HEALTH ENGLAND

Government body, Public Health England, approached Fanbytes to
drive a change in brand perception and promote the Rise Above CLICK HERE
FOR EXAMPLE
message which focused on promoting health.

We created a multipronged campaign hosting an event in Westfield

bringing together creators and fans. Off the back of the event, we then
created a TikTok challenge around Keepy Uppies with influencers
challenging their fans to beat them.

The concept behind this was for them to see how doing sports could be
used to promote positive physical and mental wellbeing.

RESULTS

3.8M+ 3K+ 300%

VIEWS USER GENERATED INCREASE ON
CONTENT (UGC) GUARANTEED VIEWS
BURGER KING
Burger King came to us to raise awareness amongst Gen Z for the
launch of the ‘Plant Based Whopper’. CLICK HERE
FOR EXAMPLE

We utilised our managed talent network on Bytesized Talent and set

them an open-ended brief to create video content on TikTok that will
resonate with their Gen Z audience.

Giving the influencers creative control meant that they could tailor it to
their audience and each individual piece of content sat very naturally on
the influencer’s feed, leading to a whopping 14.4% engagement rate.

RESULTS

2.1M+ 303K+ 14.4%

VIEWS HEARTS ENGAGEMENT RATE
THE SIMS
The Sims, the original simulator game from EA, wanted to reach a Gen
Z audience on TikTok. To generate brand awareness, they released a CLICK HERE
FOR EXAMPLE
Sims Clothing Challenge on TikTok with the hashtag #PlayWithLife.

We used 5 of our exclusively managed TikTok talent to create content

for The Sims. Our talent created their clothing changes by spinning on
the spot with a plumbob floating over their heads, encapsulating the
essence of The Sims.

Our talent garnered over 1.3 million views, over 200K hearts and over
1,000 comments, exceeding the results EA had expected.

RESULTS

1.38M+ 209K+ 15%

VIEWS HEARTS AVERAGE
ENGAGEMENT
PAPA JOHN’S
Papa John’s UK was new to TikTok, and wanted to make sure they arrived
on the platform with a splash. Their new dessert offering, Chocolate CLICK HERE
FOR EXAMPLE
Scrolls, provided the perfect opportunity.

We tapped into our network of comedy and lifestyle TikTok influencers to

implement the #theyseemescrolling campaign, where influencers
demonstrated ways different types of people would eat the scrolls.

The combination of influencers with strong, engaged audiences with

light-hearted and entertaining videos led to fantastic results, clocking over
2M combined views with an impressive 14.9% engagement rate.

RESULTS

2.4M+ 358K+ 14.9%

VIEWS HEARTS ENGAGEMENT RATE
DAVE
Dave were looking to promote their new TV series ‘Hypothetical’ to a
young audience of 16-24 year olds and increase their brand presence CLICK HERE
FOR EXAMPLE
on TikTok.

We used some of the UK’s biggest TikTokers to take part in the

‘#HypotheticalChallenge’ in which they acted out how they’d get on the
front page of their local newspaper in a TikTok video.

Using a call to action in the caption of the influencer videos, we also

directed users to the Dave TikTok page and saw a huge increase in
followers- in total driving a profile growth of 489%.

RESULTS

2M+ 108K+ 489%

VIEWS HEARTS PROFILE GROWTH
INCREASE
SUBWAY
Looking to really set the launch of their new ‘Bites’ product range to a
flying start, Subway turned to TikTok to launch a viral challenge.
CLICK HERE
FOR EXAMPLE
Titled the ‘Bite Me Challenge’, the format saw creators eating the Bites
along to the beat of the ‘Bite Me’ song, with the scenario getting
weirder as every bite is taken.

In order to generate as much buzz and user generated content as

possible around the product’s launch, 4 of our exclusively managed
Bytesized Talent roster posted their own interpretation of the challenge-
with one of our creators, Danispeaks, becoming the face of Subway on
TikTok.

RESULTS

790M+ 889 4
HASHTAG VIEWS VIDEOS BYTESIZED
CREATORS