Lo! Foods Success Story - Makers of Healthy Indian Snacks

20/09/2019 Lo!
Foods Success Story - Makers of Healthy Indian Snacks
(https://startuptalky.com)
 
Lo! Foods- An Option to be Healthy while Eating your

Favourite Snacks
CHAYANIKA GOSWAMI (/AUTHOR/CHAYANIKA/) SEPTEMBER 09, 2019
Taste and health never seem to go hand in hand. The Indian diet especially snacks are full
of carbs and fat. But despite being conscious about the possible harm that these snacks
can cause to our health, it is hard to resist the temptation to grab a bite of our favorite
snack. So what is the option? Either choose health, or a handful of your favorite mathri
Or murukku? No. The option is to choose ‘Lo! Foods'. Lo! Foods brings to you your
favorite snacks in a healthy avatar so that u no longer need to choose between taste and
health.
Startup Name Lo! Foods
Headquarter Bangalore (https://startuptalky.com/bangalore-startups/)
Founder Sudarshan Gangrade
Sector FMCG
Founded 2019
Parent Organization Bajo Foods Private Limited
About Lo! Foods

Health Food Industry in India
Lo! Foods Founder
How was Lo! Foods Started
   
Lo! Foods - Name and Logo
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What is Lo! Foods
Lo! Foods - Revenue Model
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Lo! Foods - User Acquisition

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20/09/2019 Lo! Foods Success Story - Makers of Healthy Indian Snacks
Lo! Foods - Competitors

Lo! Foods - Advisors and Mentors
Lo! Foods - Growth
About Lo! Foods

Lo! Foods is a Bangalore based FMCG startup founded in 2019. Lo! Foods manufactures
a wide range of healthy Indian snacks. It has the widest range of Low Carb and Keto
Friendly packaged Foods in India. The range covers Namkeens, Mixtures, Biscuits and
Desserts, with many of these being the only one of their kind in a Low Carb / Keto friendly
form in India. Besides it also o ers low carb atta.
Lo! Foods' mission is to reduce the incidence of diabetes and cardiac related diseases in
India by 5 million before 2023. The company aims to do this by reducing the overall
consumption of carbs, which has been proven to signi cantly help with Weight Loss and
lifestyle diseases like Diabetes.
We have unique, technically superior formulations that have been developed after months of R&D.
This makes our products the tastiest Low Carb Health products in the market. No other product
comes close. Our range is also unique and Indian. Also, due to the nature of our formulations, we are
also 35-40% cheaper than equivalent products in the market.
Read More Latest News and Updates About Lo! Foods (https://startuptalky.com/lo-foods-
latest-startup-news-updates/)
Health Food Industry in India

The health foods sector in India is at a budding stage and it is poised to register
signi cant growth in the years to come. In 2010, health and wellness food market
(https://startuptalky.com/tag/food-startups/) was worth INR 9,000 crore which reached to
INR 10,352 crore in 2016, and is witnessing rapid growth.
Lo! Foods with its healthy range of food products want to make a positive di erence in
the lives of the diabetic population of India. India has currently around 50 million
diabetics, and the number is expected to cross 70-100 million in the next few years.
Relevant Read: (https://startuptalky.com/siddhagiri-satvyk-organic-food-

products/)Siddhagiri's Satvyk- This Startup Brings to You the Best of Organic Foods
(https://startuptalky.com/siddhagiri-satvyk-organic-food-products/)
Lo! Foods Founder

   
text=Lo!%20Foods-
foods-success- %20An%20Option%20to%20be%20Healthy%20while%20Eating%20your%20Favourite%20Snacks&
foods-success- foods-success-

Sudarshan Gangrade, Founder of Lo! Foods | Lo! Foods Startup story
Sudarshan Gangrade is the founder of Lo! Foods. Sudarshan Gangrade, was formerly,
Head of Marketing at Ola. He is a seasoned serial entrepreneur with experience in
successfully running companies with expertise in growth, marketing and analytics. An
alumnus of IIT Kharagpur and IIM Bangalore, Sudarshan has been part of India’s startup
E-commerce ecosystem from its early days. An active sportsperson, he co-founded
LeanScience, a boutique Diet and Fat Loss Consulting organization, in his most recent
stint. A few years back, he quit his job and joined as a full-time volunteer in Nandan
Nilekani’s team which was building the Aadhaar project. At Ola
(https://startuptalky.com/startup-story-ola/), Sudarshan helped build a viable
transportation system for the Indian public.
How was Lo! Foods Started

Lo! Foods was started as a result of the genuine concern that Sudarshan had for the
people who were struggling to lose weight and be t. Before starting Lo! Foods,
Sudarshan had co-founded boutique health and fat loss nutrition consulting rm called
'LeanScience'. During that time, he got a chance to see up close the struggles of people
who are trying to lose weight to stay t and how enormous is the problem of obesity.
Sudarshan observed that it was quite challenging for people to stop eating their favorite
food and eat bland and tasteless stu to stay t. Thus, the idea of providing consumers
with a range of product that is healthy and yet tasty came to his mind and he was
con dent about the success of the same.
“Our thesis has been proved right. In the beta phase, we have seen our products ying o the digital
shelves. Top Health platforms
 have joined
hands with usto launch Lo!Foods. The response is really
encouraging. Our repeat customer ratio already stands at 35% (https://pinterest.com/pin/create/button/?
(https://twitter.com/share? and we are yet to launch at a large
scale” Says Sudarshan.
text=Lo!%20Foods-
Lo! Foods - Name and Logo
Lo! Foods' logo | Lo! Foods Startup Story
The name Lo! is a play on the words Low Carb.
The “!” (exclamatory mark) in the brand name is important and was planned from the day
the idea to start Lo! Foods was conceptualized. The ! was added to the name so the name
when pronounced sound like a pleasant surprise to the consumers. Indeed Lo! Foods is
actually giving a pleasant surprise to consumers through its unique range of healthy
Indian snacks.
Relevant Read: (https://startuptalky.com/farm2fam-microgreens/)Farm 2 Fam- Helps You

to Stay Healthy with Live Microgreens (https://startuptalky.com/farm2fam-microgreens/).
What is Lo! Foods

Lo! Foods o ers a wide range of Indian snacks which do not only taste good but are
healthy too. It o ers a healthy variety of namkeens, desserts and bakery products and
also low carb atta.
We are already seeing customers across the spectrum actively cutting down carb consumption by
reducing intake of ingredients like sugar, maida, rice and potatoes. We want to present them with a
range of options where they don’t have to compromise on taste and their love for Indian snacks.
Lo! Foods - Revenue Model

Currently, the pricing of Lo! Food's products starts from Rs. 35. The price di ers
depending on the product and its quantity. The company makes pro t from their sales
only.
Lo! Foods - Funding and Investors

Lo! Foods raised seed funding worth $500k in August 2019 from angel investors. Some of
the angel investors who took part in the funding round are Anuj Golecha, Co-founder -
Venture Catalyst; Raveen Sastry, Co-founder

- Myntra; Rashmi
 
Daga, Founder –
Freshmenu; Sunil Chhabra, Advisor & Founding Team member, Jumbotail and Mitesh
shah, CFO, BookMyShow among others.
text=Lo!%20Foods-
Date foods-success-
Stage %20An%20Option%20to%20be%20Healthy%20while%20Eating%20your%20Favourite%20Snacks&
Amount Investors
August,2019 Seed $500k Angel Investors
As said by Lo! Foods owner Sudarshan Gangrade, the funds raised will be used for
expanding product portfolio and scaling up distribution of the brand.
Lo! Foods - User Acquisition

Lo! Foods has not started operating on a large scale. The company did a beta launch on
its website and a very basic announcement on social media. Most of the customers the
company has gained until now are purely from word of mouth.
Lo! Foods is now live on Swiggy and on the key e-commerce platforms. It has also tied up
with the top health platforms in India with a view to capturing a wide customer base. In
July 2019, Hyatt Place Hyderabad, tied up with Lo! Foods to launch its low carb & keto
friendly menu
Lo! Foods - Startup Challenges

Product development was the most challenging part of Lo! Foods. It wanted to create
something which is low carb but looks and tastes like the traditional Indian snacks. It took
almost 6 months of R&D, with a team of food technologists and nutritionists to come up
with products that are appealing to the Indian consumer both in terms of taste and
health.
Relevant Read: (https://startuptalky.com/healthifyme/)HealthifyMe - An App that Keeps

You Fit and Healthy (https://startuptalky.com/healthifyme/)
Lo! Foods - Competitors

Though there are many companies selling healthy snacks, Lo! Foods with its range of
healthy Indian snacks, is unique from other brands.
There are many health-focused products available in the market. But we believe since none of the
current options are catering to Indian taste palate, we are the only one in the space with one of its
kind line of products - Sudarshan says emphasizing on Lo! Foods' USP.
Lo! Foods - Advisors and Mentors

Mr. Aditya Somani, who is a veteran of the VC space, is mentoring Lo! Foods on its nance
and strategy fronts. Besides, the company has always been receiving advice and feedback
from many FMCG and retail experts.
In August 2019, Lo! Foods also onboarded PC Musthafa, Co- founder CEO, ID Fresh Food
India and Anuradha Narasimhan, Ex CMO, Britannia, as advisors to guide the company
for the next phase of growth.
   
Lo! Foods - Growth
text=Lo!%20Foods-
Within a short time, Lo! Foods has

foods-success- been ablefoods-success-
to attract afoods-success-
loyal base of customers. It has
%20An%20Option%20to%20be%20Healthy%20while%20Eating%20your%20Favourite%20Snacks&
lots of tie-ups in place and caters to more than 35% repeat customers every month. As
revealed by Lo! Foods founder Sudarshan Gangrade, the company is aiming to earn
revenue worth $1-2 million this scal year(2019-2020)
“We are ready for our next phase of growth. FMCG products are all about Product and Distribution.
We have built a great product. We are in the phase where we now need to reach a large market, very
quickly”
Website: Lo! Foods (https://lofoods. t/)
Tags Companies Pro le 📓 (/tag/successful-startup-stories/) bangalore startups (/tag/bangalore-startups/)
Sudarshan Gangrade (/tag/sudarshan-gangrade/) FMCG startup (/tag/fmcg-startup/)
food startups (/tag/food-startups/) tness startup (/tag/ tness-startup/) bangalore (/tag/bangalore/)
indian snacks (/tag/indian-snacks/) funded startup (/tag/funded-startup/) lo! foods (/tag/lo-foods/)
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(/author/chayanika/)
About Chayanika Goswami (/author/chayanika/)
Chayanika is an MBA in Finance and a trained Digital Marketer. SEO and content writing
are her hobbies turned profession. She is a rover. In her free time she loves travelling and
cracking jokes.
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20/09/2019 Lo!

Foods Success Story - Makers of Healthy Indian Snacks

Lo! Foods- An Option to be Healthy while Eating your

Startup Name Lo! Foods

Headquarter Bangalore (https://startuptalky.com/bangalore-startups/)

Founder Sudarshan Gangrade

Parent Organization Bajo Foods Private Limited

About Lo! Foods

Lo! Foods - Funding and Investors%20An%20Option%20to%20be%20Healthy%20while%20Eating%20your%20Favourite%20Snacks&

Lo! Foods - User Acquisition

Lo! Foods - Competitors

About Lo! Foods

Health Food Industry in India

Relevant Read: (https://startuptalky.com/siddhagiri-satvyk-organic-food-

Lo! Foods Founder

story/) foods-success- story/&title=Lo!%20Foods-

Sudarshan Gangrade, Founder of Lo! Foods | Lo! Foods Startup story

How was Lo! Foods Started

Lo! Foods' logo | Lo! Foods Startup Story

The name Lo! is a play on the words Low Carb.

Relevant Read: (https://startuptalky.com/farm2fam-microgreens/)Farm 2 Fam- Helps You

What is Lo! Foods

Lo! Foods - Revenue Model

Lo! Foods - Funding and Investors

Lo! Foods - User Acquisition

Lo! Foods - Startup Challenges

Relevant Read: (https://startuptalky.com/healthifyme/)HealthifyMe - An App that Keeps

Lo! Foods - Competitors

Lo! Foods - Advisors and Mentors

Within a short time, Lo! Foods has

revenue worth $1-2 million this scal year(2019-2020)

Website: Lo! Foods (https://lofoods. t/)

Tags Companies Pro le 📓 (/tag/successful-startup-stories/) bangalore startups (/tag/bangalore-startups/)

Sudarshan Gangrade (/tag/sudarshan-gangrade/) FMCG startup (/tag/fmcg-startup/)

food startups (/tag/food-startups/) tness startup (/tag/ tness-startup/) bangalore (/tag/bangalore/)

indian snacks (/tag/indian-snacks/) funded startup (/tag/funded-startup/) lo! foods (/tag/lo-foods/)

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