Q.

Shopping is now one of the most popular forms of leisure activity in many
countries for young adults. What do you think is the reason for this? Is this a
positive or negative development?

Shopping has emerged as a leisure activity in the recent times. In earlier days
watching television, gardening and playing were considered as leisure activities. But
today the scenario changed making shopping one of the most popular form of leisure
activity in many countries for youngsters. This change has brought positive
development and the reason for that are discussed in this essay.

To begin with, youngsters have started spending their time and money for shopping
of clothes, electronics and apparels. These items have become an essential object in
the life of the young people. The main reason for shopping is the wide variety and
availability of products. There has been a rapid change in the trends of clothes and
apparels which make the young adults wanting more. For instance, new fashionable
dress is emerging as inspired from movies. This makes the youngsters want more of
the same product. Thus marketers see the scope of such dresses and make more of
the product based on the consumer’s preferences. These varieties of product made
the youngsters to consider shopping as a leisure activity.

On the contrary, there are wide varieties of shops that offer special discounts and
sell products at half-price. This is a psychological movement of the shopkeepers so
that the consumer prefers these discounts and shop from them. To cite an example,
in countries such as Malaysia, there are discounts provided at different shops having
almost same items. So the youngsters when go to the shop there may be a
difference in the pricing of same product at 10-20% difference, which makes them to
buy the product at lesser price through bargaining or buy the product that has low
price. During the time of festivals also there is a huge discounts and “Buy one get
one free” offer. These marketing techniques makes the young adult to do more
shopping.

To recapitulate, shopping is the leisure activity of this new-age thus making a

positive development among different countries.