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    Whotfis Maysie
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    Doxey's Irridex theory proposes that a destination goes through four stages as tourism develops: euphoria as tourism first grows, apathy as it becomes normalized, irritation as negatives like overcrowding emerge, and antagonism if issues aren't addressed. The theory is based on understanding how local residents' attitudes toward tourists and tourism management change over the destination lifecycle, with their level of irritation potentially affecting future tourism levels through either negative or positive impacts.

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    Doxey's Irridex theory proposes that a destination goes through four stages as tourism develops: euphoria as tourism first grows, apathy as it becomes normalized, irritation as negatives like overcrowding emerge, and antagonism if issues aren't addressed. The theory is based on understanding how local residents' attitudes toward tourists and tourism management change over the destination lifecycle, with their level of irritation potentially affecting future tourism levels through either negative or positive impacts.

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    6 views1 page

    PR Theoretical Framework

    Uploaded by

    Whotfis Maysie
    Doxey's Irridex theory proposes that a destination goes through four stages as tourism develops: euphoria as tourism first grows, apathy as it becomes normalized, irritation as negatives like overcrowding emerge, and antagonism if issues aren't addressed. The theory is based on understanding how local residents' attitudes toward tourists and tourism management change over the destination lifecycle, with their level of irritation potentially affecting future tourism levels through either negative or positive impacts.

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    THEORETICAL FRAMEWORK

    Doxey’s Theory
    This theory is called irritation index or “Irridex” by Doxey that is based on the understanding of
    local residents’ attitude change toward tourists and tourism management in different stages of
    a destination’s life cycle. Its different phases are primarily the consequence of tourism
    development in terms of its varying social, economic, and environmental impacts on the
    destination (Doxey 1975). The attitude of the residences may affect the number of tourist that
    leads either negative or positive effect. This model assumes the resulting circumstances with
    negative sociocultural impacts can lead to irritation in the local community. Its four stages of
    euphoria, apathy, irritation, and antagonism explain the deteriorating responses of the local
    residents to tourism development.

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