Release the Fro

When: February 10th, 2018

Time: 10am-2pm
- Registration starts at 9am
- Be finished by 2-3pm
- Ambassador arrive at 8:00-8:30 am
Location: McKnight Hall/After hours at UNCC
Purpose: to embrace/promote healthy natural hair
Price: Top Scholars are free (comes with the $60 a month), IGNITE members are free

Expecting about 250 people

Ambassadors who are speaking (Must pair with an IGNITE member)

● Prayer- Desiree
● Intro to event- Nilaja, Jillian, and Angel(mini skit on video)
● Thanks to everyone- Ms. Tammy
● Intro to panelists/ moderator: Janylah
● Panel questions/ moderator-Nilaja
● Walk-Through: Vendors
● Introduction to Hair Show- Nia
● Hair Show Announcer- Desiree/Jasming
● Intro to stylist/vloggers- Angel/ Jillian
● Intro to booths-

Panel Questions
● What inspired you to go natural?
● How long did transitioning take?
● How do people view your natural hair in the business world?
● They can talk about their natural hair journey?
● How would you define natural beauty?
● How did you wear your hair when you were in middle/high school?
● What is your biggest frustration with natural hair?
● What is one of the most prominent faults in the natural hair community/movement?
● Do you see colorism in the natural hair community?
● What's your go-to hairstyle and products?

Guests
 ● 10 hairs stylist/salons
○ Different by Design- Ashley and Lamonica (Nia)
○ “Diversity” (Nilaja)
Hair Show
● Each stylist brings 3 models
○ Casual hair style
○ Professional hair style
○ Girls night out hair style

Costs
● Venue
○ UNCC
■ McKnight Hall/Afterhours
● Radio Advertising
○ Power 98 & V 101.9 TBD
○ Promotions Director- Leslie Baylor
■ Leslie.Baylor@bbgi.com
○ 105.3 & 100.9
■ Michael Taylor MTaylor@radio-one.com
● Decorations

Food
● IGNITE will sponsor lunch served at 12pm in the After Hours hallway
Expenses :
https://docs.google.com/spreadsheets/d/139VD4RIVDbNRNIDLdSSYrOr-yCeqN6FMLu1O3uff

ZTM/edit?usp=sha​.

Release the Fro Schedule 

10:00am - 10:40am : ​Registration Begins and walk around to vendors

10:40am - 10:50am :​ Attendees will make their way to their seats

10:50am - 10:55am :​ Open with a Prayer/ intro video presented

10:55am- 11:00am : ​Introduction to Young Black Leadership Alliance

(YBLA)presented

11:00am - 11:30am :​ Hosting our Panel Discussion led

11:30am-11:45am: ​Wrap up Panel and discuss what’s next

11:45am - 12:00pm : ​Short transition to eat at Afterhours

12:00pm - 12:30pm:​ Lunch

12:30pm - 1:00pm :​ Hair contest?

1:00pm - 1:10pm ​: Transition to hair show/Intro

1:10pm - 1:50pm :​ Hair Show Begins and will be announced

1:50pm - 2:00pm :​ Closing Remarks presented by YBW Ambassadors

2pm :​ Attendees will exit the building

Thank you for coming! We hope you enjoyed our Natural Hair and Makeup

Expo!Please make sure that you receive a complimentary “Release the

Fro” Goodie Bag :)

- YBW Ambassadors

 
 
 
 
 
 
Release the Fro Ambassador Schedule 
8:00am - 8:30am : All ambassadors/Volunteers will arrive to setup the event 
 
8:30am - 9:30am: Ambassadors/Volunteers will set up tables, chairs, stage/platform, 
and booths. All name placards will be placed on registration tables and individual 
stylists/artists booths for their clarification/navigation  
 
9:10am - 10:15am: All Guests (Vloggers, Hair Stylists, Makeup Artists, Vendors, 
Samplists, etc.) Must arrive and either set up their booths or practice their speech, 
etc. Ambassadors will guide guests to their locations. 
 
10:15am - 10:30am: All set-ups must be completed!  
 
10:30am - 10:55am: Registration will begin (1st Shift - Logan, Sarai, and Desiree) 
 
- Logan will be in charge of signing in Top Scholars, who will receive a stamp 
signaling that they are a top scholar and all snacks/food/ticket is free 
 
Sarai and Desiree will be taking money and signing in non-top scholars  
 
- During this time, Jasming, Ava, Angel, Nilaja, Janylah, Nia, and Jillian will some 
will either usher guests to their seats or handing out the program of the event. 
 
Any Questions regarding Registration/Payment/Tickets will be directed to Nilaja and 
Janylah 
 
11:00am -11:05am: Desiree will lead the group in prayer 
 
- All other ambassadors are responsible for continuing to usher guests/sponsors, 
etc. , and taking their places on the stage 
 - Logan, Sarai, and Desiree will then leave registration booths to take their place 
on the stage. Sarai will leave no later than 11:05am, Desiree will leave no later 
than 11:25am, and Logan will leave no later than 11:55am. 
- Nia will replace them (as most of the guests should have already arrived, but 
just in case…) at the Registration Booth until 12:15 (11:00am - 12:15pm) 
- Jillian and Janylah will take Nia’s place at registration from 12:15pm - 1:15pm 
- Angel and Ava (or Jasming) will take Jillian and Janylah’s place from 1:15pm - 
2:30pm 
- After 1:00pm NO MORE REGISTRATION WILL BE ALLOWED 
- Any person only wanting to watch the fashion show must arrive by 2:30pm! 
   
11:10am - 11:20am: Release the Fro skit presented by Nilaja, Jillian, and Sarai 
- All other ambassadors must continue to  
- stand/assist guests in their seats, answer questions, etc. Jasming and Ava are 
responsible for keeping time, and will be present on opposite sides of the stage 
signaling speakers a 2 minute warning before time ends. Ava will leave this 
position at 11:25am to take her place with Janylah and Desiree in leading the 
Discussion Panel. Nilaja will take Ava’s place and keep time along with Jasming 
 
11:25 - 11:30: Angel will announce the featured speakers in the panel with a brief 
description of who they are (where they’re from, what they do (makeup artist, hair 
stylist, vlogger, etc., and something interesting about them (In under 60 seconds for 
each). Logan, Sarai, and Jillian will be ushering each of the guests to the stage.  
 
11:30 -12:00 : Janylah, Desiree, and Ava will lead the discussion panel with the guests 
 
- Jillian, Sarai, and Angel will exit the stage and check on all the booths to make 
sure everything is intact before the show. Jillian and Angel need to make sure 
that those who have clients in the hair show will be present and ready to go for 
the hair show. Those who are only doing hair for the show must be present 
during this time (or before, preferably), and have all equipment ready for raffle 
ticket winners and other potential guests (from social media). 
 
12:00 - 12:03: Desiree, Janylah, and Ava will exit the stage. Ava will resume her spot 
with Jasming watching time, while Nilaja and Jasming will assist the featured guests off 
the stage, BUT HAND THEM THEIR GIFTS BEFORE LEAVING STAGE. After this, 
Nilaja will join Jillian, Angel, and Sarai in making sure everything is correct. Jasming will 
make her way back to her spot on the stage to help keep track of time. 
 
 - Sarai and Desiree will begin checking preparations for the catering and/or 
setting up the snack station so that it will be ready once the break has ended 
 
12:00pm - 12:05: Logan will introduce the event. Once this is over, Logan will assist 
Sarai and Desiree with the snack booth, and make sure the catering will be there on 
time. 
 
12:05pm - 12:15: 10 Minute Break. Ambassadors (except for those in registration) will 
walk around providing any assistance to featured guests and attendees. During this 
time, we will stress the importance of posting on social media with the hashtag for a 
chance to be in the hair show. 
 
12:15pm - 2:45pm: The event will begin/end. Ambassadors are free to socialize with 
guests and featured guests (unless on registration). All ambassadors during this time 
will transition into their predetermined posts/jobs, and if any questions are present 
please direct guests to Janylah’s/Angels’ Booth depending on time of day (check the 
registration schedule). All ambassador questions/sponsor questions will be directed at 
Nilaja (if available) or Jasming (or Ava, depending on who goes to registration). 
 
1:55pm - 2:05pm: Nilaja will announce that all raffle ticket winners (mentioned in the 
morning session by Ms. Martin) and social media winners will report to the necessary 
location to get ready for the show. ALL PARTICIPANTS SHOULD HAVE EATEN 
BEFORE! (We will tell this to winners ahead of time so that they know *Logan) 
 
2:45pm - 2:50pm: Any free ambassadors or ambassadors not on registration (Jillian, 
Janylah, Desiree, etc.) Will help usher/assist guests back to their seats for the show. 
Nia must be a ready for the stage/on the stage at 2:40pm 
 
2:50pm - 2:55pm: Nia will introduce the hair show 
 
- During this time all ambassadors will be present in the show and must be ready 
to walk the stage. 
- All raffle ticket winners, clients, and social media winners must be ready during 
this time. 
- During the 2:55pm -3:00pm pictures from the event will be posted on the 
screen (if we have one) to show the attendees the progress of the event  
 
3:00pm - 3:45pm: Hair show begins/ends. Jasming will voice/announce each 
participant and detail who did their hair, etc. 
 
*During the Hair Show, Vendors/Sponsors/Booths are allowed to close/pack up their 
stations. And they are free to leave.   
 
3:50pm - 4:05pm: Closing remarks will be made by all ambassadors  
 
4:05pm - 4:10pm: Attendees will exit the building. Ambassadors will help escort guests 
out of the building  
 
4:10pm - 6:10pm: Ambassadors/Volunteers will help clear/clean/put away all tables, 
chairs, booths, etc.

Sell release the from t-shirt

Date
Young Black Women Leadership Alliance
Office Address

Dear (company representative) ,

The Young Black Leadership Alliance is an organization in Charlotte, North Carolina

whose mission is empower young black students in becoming successful individuals in our
society. The organization fulfills its mission by providing workshops and other events that
embody the founding principles of leadership, community service and academic excellence.
In achieving our mission to empower our young people, the YBW (Young Black
Women) Ambassador facet of YBLA will be presenting its very first ​Release the Fro Hair and
Beauty Expo​ for the young ladies within the organization as well as other young women
throughout the Charlotte community.
The goal of this event is to encourage black girls to embrace their natural hair and to
inform them on ways to enhance their beauty via open dialogue, product showcasing, and hair
and makeup demonstrations. I am aware of your brand’s mission to (mission of specific brand),
therefore we believe that this is the perfect opportunity for such an effort to be accomplished. We
are expecting roughly 250 participants for this event which will be held ​Saturday October 21st,
2017​ from ​11am-4pm​ at the ​TBD​. We would be thrilled to have you participate as a sponsor for
our event.

The listing below includes sponsorship options:

● Sample products for 100-250 individuals
● Monetary donation:
○ $500
○ $1,000
○ $5,000
○ Other

We would greatly appreciate it if you are able to send a representative from your company to
attend the event. We will provide a table to display your products. If your company is interested
in participating in the ​Release the Fro: Hair and Beauty Expo​, please contact us with the
details of your interest. Thank you for your time and we wish you continued success for your
business!

Sincerely,
YBW Ambassador Cohort I

List of Potential Sponsors

Hair sponsors:
Sally Beauty ​ ​ Tisun
Corporate: ​support@tisunbeauty.com
1-940-898-7500 704-225-5359
1-800-777-5706

Company Name- ​Founder

Taliah Waajid
Camille Rose​ - Janell Stephen
Kinky Curly​- Shelly Davis
Jane Carter ​
Curls​- Mahisha Delinger
TGIN​- Christia Donaldson
​press@camillerosenaturals.com
​info@kinkycurly.com
​info@janecartersolution.com
469-362-9319
910 W. Van buren
Suite 100 #204 Chicago, IL 60607

Makeup Sponsors:
Black Opal ​ ​Promotions@blackopalbeauty.com
Iman Cosmetics
Black Radiance
MAC?
https://www.eventbrite.com/e/release-the-fro-tickets-35471893388

CALLING ALL YBW TOP SCHOLARS

AND AMBASSADORS!!!!

YBW is hosting ​Release the Fro: Natural Hair Expo​, which will be promoting
healthy natural hair and encouraging you to embrace your hair. Many women
every day are transitioning to their natural hair, but don’t know the proper steps to
doing so. At Release the Fro there will be a panel discussion, various booths, hair
show, and food. We would love your attendance to come out, enjoy, and learn
about how to care for your hair. Release the Fro will be held at the Charlotte
Convention Center on October 21st from 11 am to 2 pm. Please register starting
August 21st! Have a blessed day!
Ms. Jax’s Questions
1. Where are the clothes coming from for the middle school aged girls
participating in the hair show?
2. Who will do the makeup and hair of the girls in the natural hair show? Is
there a possibility for their mothers to do it? (the women who have been
doing their hair their whole lives?)
3. To answer question #2, hair salons are in charge of the hair show.
4. Where is the list of clubs/groups in high school you are going to ask for
help? (Make another page for this)
5. How will you advertise to middle school students? Will you physically go to
the schools? Reach their parents? Make announcements in the school? How
will they hear about this?
6. Can ALL middle school aged girls come, or only 7th & 8th? Only 8th?
7. Are parents of the girls invited too (especially for the younger girls) or no?
8. Will girls need to move on their own, or will they be put in groups?
a. Imagine from the perspective of a 7th grader who might come on her
own; mom drops her off, she registers, then is left on her own. Will
she feel comfortable walking from booth to booth by herself? What
can we do to minimize uncomfort?
9. The gift bags they get when they leave; where is this coming from? Are the
materials donated? What are these materials? When will you put together
these bags?
10.Will the Ambassador Cohort I all come to the stage at any point to introduce
yourselves as the host of the event?
11.The poster is absolutely gorgeous; where will you put it? How many need to
be printed?
12.Will you need to meet with principals at local schools to ask how you can
advertise in their school?
a. I HIGHLY recommend this. Reach out to them throughout the
summer and arrange meetings in August before school starts.
b. If you do this option, reach out to Chris Land to see which schools
already know/are familiar with us and start there.
When you address my comments, one of you draft an email to send to John,
Tammy, Eddie, Andrea, and Chris to request a meeting to do your
presentation to them.

Black Hair Banquet Do’s and Dont’s

Dos
-1hr break to have conversation and eat
-Catering- food was a good match with the event
-Information was useful not just to stylist but to all business owners (info was
useful to a broad audience)
-Liked the use of printed magazine to advertise the different stylist and their skills
- we can talk about how natural hair care has change the scope of the beauty
industry.
-liked the discussion was not just on hair, but how we can support the natural hair
businesses.
-Liked the message: We embrace the natural hair movement because it does not
make us conform to someone else idea of beauty. We are all beautiful, no matter
what is popular.

Don'ts
-Speeches were a little too long
-Separation due to sitting down at the table made it hard to have conversations and
network with different people

A Good Message from the event: Do not conform to beauty is only straight
silky hair, do not left someone tell you that braids or twist or fro's are
unprofessional and do not devalue or stereotype those who still choose to relax
their hair. How you rock your hair is an individual decision?
(Suggestion: Even though this is a natural hair event we must be sure not to
shame those who prefer relaxers.)
Volunteers
How will they sign up?
Create a Google Form → name, email, occupation, phone number, volunteer
hours (1-3, 3-6, entire event)

Fee to place cards:

To advertise in the gift bags, $50-75

Draft an email to send to volunteers, and one to potential sponsors (business cards)

Extras
Cocoa-Cola to Sponsor drinks & food?
Jean Bonds → sponsored the food

What is the discussion during the panel?

Panel People​-
Vloggers (1-2)
Email To Mr.Martin in Request for Meeting-

Dear Mr.Martin and Distinguished Guests of the YBLA Board of Directors,

On behalf of YBW Cohort I, I would like to request a meeting with you, Tammy Martin,
and those of the YBLA Leadership to propose an event that our Cohort would love to host.
Collectively, we have created an event entitled ‘Release The Fro’ which will serve as a natural
hair exhibition, along with the early events for the upcoming 2017-2018 Top Scholars Program.
If at all possible, we would like to secure a meeting with you and the team on an
available Tuesday of Thursday between the dates of July 3- 21st at any time after 5:00pm.
We hope to hear from you soon and thank you for all that you do for this astonishing
organization!

Sincerely,
Jasming Jones and YBW Cohort I
Vendor flyer

https://docs.google.com/presentation/d/1bSxI7NQKT1gAyfz2h8CEOoTy_d0kqu1
6wezzMSwhdgI/edit?usp=sharing