Key Benefits
• Understand the do’s
and don’ts of crisis
communications
• Learn the quick win
actions you can take to
transform your
communications
capabilities through a
thorough assessment of
current processes and
practices.
• Adopt and adapt crisis
communications
strategies and methods
for individuals, teams,
and the entire
organization
2019 © Acceleres Corporation. All rights reserved. This data sheet is for informational purposes only.
ACCELERES MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Overview
You’ve been hacked. During this major security incident, an embarrassing
internal employee thread has been leaked to the press. Cybercriminals
are attacking your organization, activists are targeting you in social media
and customers are confused and worried. What you say, when, and to
whom throughout the incident will shape the perception of your
organization for years to come. Getting it wrong can result in immediate
and long-term loss of income, reputation, goodwill and operational
capability. Getting it right can create trust among your customers and
understanding with influencers. Now more than ever, effective critical
communication capability is vital to your confidence and peace of mind.
How the Offering Works
In a one or two-day workshop, our Consultant / Trainer will help you
assess your critical communication capabilities. Then, you’ll begin
working together to improve that capability by learning critical
communication strategies and methods. Throughout the workshop,
you’ll identify action items for improvement. In the optional two-day
workshop, you’ll also participate in crisis situation scenario-driven
simulation rounds, where you can exercise, reflect on, and improve your
critical communication capability. The workshop concludes with an
optional CCC® Foundation certification examination.
Increasing your critical
communication
capability takes time
and effort. Plans tend
to gather dust and be
obsolete when you
need them most.
There is no substitute
for practice and
experience where
individuals, teams and
organizations have the
right capability, the
right skills, knowledge
and mindset to
respond effectively.
Acceleres’ CCC®
Foundation workshop
provides a
comprehensive
assessment of your
current capabilities to
immediately begin to
apply critical
communication
strategies and
methods through a
series of simulations
designed to prepare
you for the real thing.
2019 © Acceleres Corporation. All rights reserved. This data sheet is for informational purposes only.
ACCELERES MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Get on the same page and improve
Improvement relies on a team knowing their roles and functions in a
crisis. This is best achieved when a broad set of participants are included
at different levels of the organization. The workshop helps you gather
teams together to discuss capability levels, pain points and action items
and learn and improve together before the next critical incident occurs.
Acceleres provides the tools to increase
confidence and efficiency
You could work on this yourself, but why not leverage an independent,
authoritative source who has, ‘been there’ and ‘done that’ in critical
communications? Get a candid, clear read on your current capability with
the in-workshop self-assessment, simulations and optional certification
Deliverables
• A one-day Critical Communication Capability® Foundation workshop,
or optionally, a two-day workshop that includes scenario-driven
simulation rounds to help you practice, learn and grow as a team
• A high-level critical communication capability assessment (of value
by itself, and a good starting point for the comprehensive
independent assessment we offer separately)
• Strategies and methods for critical communication
• Captured action items for further improvement
• An optional 40-question multiple choice CCC® Foundation
certification examination to capture the investment you’ve made
Related offerings
We offer Critical Communication Capability® strategy, design, continual
improvement, assessment/evaluation, implementation, and ongoing
support services so you can get further, faster with help from Acceleres.
Participants required for the workshops
• Leadership teams accountable for critical communication
• Individuals who contribute to critical communication
How to get started
Contact Acceleres at +12064026814 or info@acceleres.com to
learn more or schedule the workshop.