Marketing Frequency Results

Types of Frequency Percent

Respondents

Girls Students 75 25 .0
Boys Students 75 25.0
Girls Professionals 75 25.0
Boys Professionals 75 25.0
Total 300 100

Gender Frequency Percent

Male 150 50.0

Female 150 50.0
Total 300 100

Age Frequency Percent

15 1 .3
16 10 3.3
17 40 13.3
18 61 20.3
19 26 8.7
21 9 3.0
21 11 3.7
22 6 2.0
23 6 2.0
24 7 2.3
25 29 9.7
26 9 3.0
27 14 4.7
28 21 7.0
29 13 4.3
30 9 3.0
31 6 2.0
32 3 1.0
33 2 .7
35 4 1.3
36 1 .3
 39 1 .3
40 7 2.3
41 1 .3
42 1 .3
45 1 .3
52 1 .3
Total 300 100

Do you eat/like Frequency Percent

jam?

Yes 244 81.3

No 56 18.7
Total 300 100

What flavor of Frequency Percent

jam do you prefer
Guava 56 18.7
Pineapple 70 23.3
Mango 101 33.7
Jackfruit 20 6.7
Ube 21 7.0
Other (strawberry) 32 10.7
Total 300 100

In a month, how Frequency Percent

many jars of jam
can you consume?
1 199 66.3
2 74 24.7
3 27 9.0
Total 300 100

Preferred jar size Frequency Percent

35ml 112 37.3
70ml 125 41.7
100ml 63 21.0
Total 300 100
 What kind of Frequency Percent
packaging do you
want?
Glass Bottle 246 82.0
Plastic Bottle 45 15.0
Sachets 9 3.0
Other 0 0.0
Total 300 100.0

What is your Frequency Percent

preferred taste?
Sweet 176 58.7
A little bit sweet 87 29.0
Too sweet 25 8.3
Not sweet 12 4.0
Others 0 0.0
Total 300 100.0

What factor will Frequency Percent

you consider in
buying jam?

Food Quality 163 54.3

Price 52 17.3
Packaging 11 3.7
Taste 74 24.7
Others 0 0.0
Total 300 100.0

Are you Frequency Percent

interested of
buying jam?
Yes 237 79.0
No 63 21.0
Total 300 100.0

Preferred price Frequency Percent

range you want?
50-70 224 74.7
70-90 76 25.3
Total 300 100.0
 What do you Frequency Percent
think about the
color of the jam?

Light 117 59.0

Dark 123 41.0
Total 300 100.0

If new brand Frequency Percent

name of jam is
available in the
market, would
you but it?
Yes 216 72.0
No 84 28.0
Total 300 100.0

Suggestions or Frequency Percent

Recommendations
Put love in making 17 5.7
jam
Make it more tasty 20 6.7
Friendly price 24 8.0
Make the 20 6.7
packaging nice and
clean
Responsible for 11 3.7
nutritional fact
None 208 69.3
Total 300 100.0