Name : UMME-FARWA

Roll no: 101

Date : 19-09-2019
Assignment no 1
Question: How Environmental factors affect & Change the
Marketing Activities?
 Answer: There are many potential internal and external factors
influence which shape and influence the Marketing Activities.

 Every business whether large or small, is affected not only from

internal and external factors but also include several factors .
Firm/Market have no control on external environment. Developing
marketing strategies should include considering Environmental
Factors so an accurate picture of the Market trends and environment
can be presented and to understand as to where the company is
standing

Environmental Factors divided into two Factors

Internal Factors are:
 Corporate objective
 Finance
 Human resources
 Business/ Market culture
External Factors are:
 Market Dynamic
 Competitor
 Economic Environment
 Social and political change

 Ignoring environmental aspects is similar to walking on a path

where there are lost revenue which can ultimately impact the
health of the business brand.