Professional Documents
Culture Documents
Subject- HRM
Defining
1) Vision
2) Mission
3) Strategic Priorities
4) Balanced Score Card- Defining Goals, Measures, Targets, Initiative for each- Financial/
Customer/ Internal Processes/ Learning & Development
5) Strategy Map- Interlinking of 4 perspective goals
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Strategic Priorities-
Customer - Selling of high Quality Used product Additional warranty for 1 year
not older than 5 years
- Fair interest rate for financing
- Optional Additional warranty
- Less Risky and less stressful
Internal - Tie-up with local and national - 3000 dealers to be appointed for used
Business financiers for loans car
- Collaboration with small & medium - Low Down payment of 4999
used car dealers under SUM venture - 1% processing fee scheme
(Serve Your Motors) - Festival schemes
- Launching of low PF/ low DP/
Promotional finance schemes
Learning & - To maintain quality and safety 1500 sales persons across 89 sales centres
Growth standards through SOP
- To maintain cleanliness standards
through training
SWOT ANALYSIS
STRENGTHS WEAKNESSES
- Quality customer Service and Satisfaction - Auto loan default ratio is 1.3%
- Exclusive supplier of small commercial vehicle - No proper credit risk assessment mechanism for
(less than 3.5 tons) customers
- 80% market share in small commercial vehicle - No corporate tie-up in place for retail financing
segment in 2004
- 89 Sales Centres throughout the country
- Close relationship with customers
OPPURTUNITIES THREATS
- To start financing business for user car to offbeat - Falling GDP per capital of 2.2% in 2003 end
the unregulated market - Migration of Taiwanese businesspersons to China
- To strengthen relationship with Banks and - Competitive pressure from Toyota
Financial institutions - Higher oil prices
- To launch Low ROI/Low DP/ Promotional finance - Auto loan default ratio is high to 3% due to
schemes improper credit risk assessment mechanism
- To provide secured loans for high credit risk - Unregulated used car market to save the sales tax
customers of 5%
- To maintain quality and safety standards by - Illegal financing market with very high rate of
training employees at dealership and sales centre interest e.g. 1% per day
- Collaboration with small & medium sized used car
dealers
STRATEGY MAP
Financial
Customer
Selling of high Fair interest Optional Less Risky
quality used rate for Additional and less
cars not less financing Warranty for stressful
than 5 years cars 1 year
Internal
Processes Tie up with local/ Collaboration Launch of low PF
national financiers with 3000 used (1%) /Low DP (4999)/
or cooperative car dealers under Promotional finance
banks SUM venture schemes
Organizational
Capacity To maintain quality and safety To maintain
standards at 89 sales centres cleanliness
covering 1500 sales persons standards across
through SOP 89 sales centres