Christian Gronroos introduced the Perceived Service Quality Model in 1982, which proposes that customers assess service quality by comparing their expectations for service to their actual experiences, and that quality is perceived as positive if experiences exceed expectations.
Christian Gronroos introduced the Perceived Service Quality Model in 1982, which proposes that customers assess service quality by comparing their expectations for service to their actual experiences, and that quality is perceived as positive if experiences exceed expectations.
Christian Gronroos introduced the Perceived Service Quality Model in 1982, which proposes that customers assess service quality by comparing their expectations for service to their actual experiences, and that quality is perceived as positive if experiences exceed expectations.
Christian Gronroos introduced this model in 1982.
According to Gronroos, service quality studies and subsequent model development from the beginning has been based on what customers perceive as quality. The PERCEIVED SERVICE QUALITY MODEL is the result of a comparison between the expectations of the customer and his or her real-life experiences. If the “experienced quality” exceeds “expected quality,” the “total perceived quality” is positive.