LEAN STARTUP MANAGEMENT

Digital Assignment -2
SUBMITTED TO – PROF. VENKATESHWARLU B

Submitted by

ISH KAPOOR 16BME0293

HIMANSHU BAGESHWAR 16BME0288
ANKIT SINGH 16BME0193
HRITHIK TYAGI 16BME0950
ABHINAV KUMAR 16BPI0050

E-CELL
CELL For Automobiles
MANAGEMENT AND EMPLOYEES-

HIERARCHY OF ADMINISTRATION –

Battery market in India is mainly driven by growth in power sector, surging transportation needs,
increasing battery integration in consumer electronics and rising fuel saving initiatives. In India, several
government measures such as promotion of solar power and clean fuel based automobile technologies are
anticipated to propel demand for batteries in the country over the course of next five years. Moreover,
rising investments in infrastructure developments coupled with growing telecom sector is projected to
bolster growth in the country’s battery market during 2017 - 2022. Emergence of new data transmission
technologies such as 4G would require upgradation of technological infrastructure such as establishment
of new telecom towers, etc. This is projected to buoy growth in the country’s battery industry in the
coming years, as batteries form an integral part of operational telecom towers and associated
infrastructure.

Departments -
FINANCE & ACCOUNTING

ADMINISTRATION

SOURCING

TECHNICAL DIVISION

MARKETING & SALES

EMPLOYEES REQUIRED (NUMBER AND QUALIFICATION)-

Finance – 10 – A bachelors degree in accountancy

Administration – 10 – MBA
Sourcing – 15 – Experience in the field with a degree
Technical – 50 – B.tech in ECE , CSE , or Mechanical
Maketing – 10 -A degree in marketing course
TARGETED CUSTOMERS-

According to “India Battery Market By Application, Competition Forecast &

Opportunities, 2011 - 2022”, battery market in India is projected to reach $ 8.6
billion by 2022, on account of growing demand from automobile and industrial
sectors. Strong growth in domestic production and exports of automobiles, coupled with
expanding vehicle fleet is projected to drive demand for batteries from OEMs as well as
replacement segments through 2022. Moreover, rising penetration of two-wheelers in
semi urban and rural India is projected to surge replacement demand for two-wheeler
batteries during the forecast period.

So we will provide a comprehensive line of batteries; batteries for automobiles. The

thing that separates our product from the rest is that it’s going to be Environmental
friendly. Since the Indian customers have a mindset of one time investment in
automobiles and requirement
of long time services, we are here ready with our product to fulfil their wishes as we are
going to focus on the power cars i.e., the future cars.

STRATEGIES FOR ATTRACTING CUSTOMERS-

Strategic Partnerships – Good partnership offers a large promotional benefits.

Affordable price - Since pricing is a primary factor in product selection, our company
agrees to match competitor pricing.

Faster Delivery - Fast, efficient delivery increases customer satisfaction. It also means
you can invoice your customers sooner, which results in a quicker payment.

Free Services – We will be providing services like free battery testing and replacement
if the battery does not last the specified duration.

Accessories – Since we are providing rechargeable batteries we can boost sales by

selling the chargers, too. Providing customers, the convenience of one-stop shopping.

Special Discounts – We will be offering special discounts to customers on special

occasions and to those who are willing to purchase our membership
DETAILS ABOUT PRODUCT –

In the modern age, many electronic appliances have become part of basic needs. Every
household has a fridge, washing machine, vacuum cleaner, chimney etc. for the
fulfilment of basic needs. We will discuss the impact of the GST rates as declared by the
GST Council on 19th May 2017 on such appliances. We will also discuss the rates
declared for electrical machinery. GST RATES OF ELECTRICAL MACHINERY OF THIS
KIND IS 18%.

Machinery required

Mixing Machine-ROSS, Sigma, Gelon

Coating Machine-Semyung, Hirano, Gelon

Roll Press Machine-Semyung, Yuri, Gelon

Winding Machine-Hohsen, Semyung, Gelon

Electrolyte Filling Machine-Hohsen, Gelon, Semyung.

From the above mentioned machines a suitable one was selected based on cost,
availability and after sales performance.

Mixing machine-Sigma, because only this company offers sales and services in India
and also offers a reasonable cost

Coating machine-Semyung, because this company offers good service facilities in India
at a reasonable cost.

Roll press machine- Semyung, because this company offers good service facilities in
India at a reasonable cost.

Winding Machine- Semyung, because this company offers good service facilities in India
at a reasonable cost.

Electrolyte filling machine- Semyung, because this company offers good service facilities
in India at a reasonable cost.

Materials:

Cathode: Lithium metal oxides like LiMnO2 etc

Anode: Graphite
Electrolytes: LiPF6

Separator: PE( Polyethylene)

Manufacturing process for lithium ion batteries is explained by the diagram below.

● Electrode coating:

The first stage is to mix the electrode materials with a conductive binder to form a
slurry which is spread on the surface of the foil as it passes into the machine. A knife
edge is located just above the foil and the thickness of the electrode coating is
controlled by adjusting the gap between the knife edge and the foil. Since it is not
unusual for the gravimetric or volumetric energy storage capacity of the anode material
to be different from that of the cathode material, the thickess of the coating layers must
be set to allow the energy storage per unit area of the anode and cathode electrodes to
be matched.

From the coater, the coated foil is fed directly into a long drying oven to bake the
electrode material onto the foil. As the coated foil exits the oven it is re-reeled.
The coated foils are subsequently fed into slitting machines to cut the foil into narrower
strips suitable for different sizes of electrodes. Later they are cut to length. Any burrs
on the edges of the foil strips could give rise to internal short circuits in the cells so the
slitting machine must be very precisely manufactured and maintained

● Cell Assembly

Prismatic cells are often used for high capacity battery applications to optimise
the use of space. These designs use a stacked electrode structure in which the
anode and cathode foils are cut into individual electrode plates which are stacked
 alternately and kept apart by the separator. The separator may be cut to the
same size as the electrodes but more likely it is applied in a long strip wound in a
zig zag fashion between alternate electrodes in the stack.

While this case design makes optimum use of space when used in a battery
pack, it has the disadvantage that it uses multiple electrode plates which need a
clamping mechanism to connect all the anodes together and to the main terminal
post and a similar mechanism for the cathodes. This all adds to the complexity
and labour content of the cell and consequently to the costs.

Some prismatic cells are also made by the simpler method of winding the
electrodes on a flat mandrel. Stacked electrodes are also used for the production
of pouch cells.

● Formation

Once the cell assembly is complete the cell must be put through at least one
precisely controlled charge / discharge cycle to activate the working materials,
transforming them into their useable form. Instead of the normal constant
current - constant voltage charging curve, the charging process begins with a
low voltage which builds up gradually. This is called the Formation Process. For
most Lithium chemistries this involves creating the SEI (solid electrolyte
interface) on the anode. This is a passivating layer which is essential for
moderating the charging process under normal use.

During formation, data on the cell performance such as capacity and impedance,
are gathered and recorded for quality analysis and traceability. The spread of the
performance measurements also gives an indication of whether the process is
under control. (Beware of manufacturers who use this process for sorting their
cells into different performance groups for sale with alternative specifications).

Although not the prime purpose of formation, the process allows a significant
percentage of early life cell failures due to manufacturing defects, the so called
"infant mortalities", to occur in the manufacturer's plant rather than at the
customers' premises
ALTERNATIVE SOURCES FOR YOUR PRODUCTS AND SERVICES-

There are various researches going on in universities and in the market so as to make
economic electrical power vehicles a major trend .
One of the pioneering company in the world is – TESLA , but they focus on whole cars
and not primarily their batteries. Eventually, the cells can be even sold to them in some
form of a partnership.