GROUP

BUSINESS PROPOSAL
ELECTRIVA CHARGING STATION

BUSINESS AND ELECTRONIC COMMUNICATION

SADAQAT AHSAN, MARYAM NASIR, EMAN ASLAM, BAIT-UL-NOOR
Table of Contents
1) ABSTRACT...........................................................................................................................................2
2) INRODUCTION:..................................................................................................................................3
3) INDUSTRY OVERVIEW:...................................................................................................................5
4) OPERATIONAL PLAN:......................................................................................................................6
5) MARKET ANALYSIS AND COMPETITION:.................................................................................7
6) SALES AND MARKETING PLAN:...................................................................................................8
7) MANAGEMENT PLAN.....................................................................................................................11
8) FINANCIAL PLAN:...........................................................................................................................13
9) CONCLUSION:..................................................................................................................................15

LIST OF ILLUSTRATION:
1) Electriva Business Logo on page 4

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1) ABSTRACT

Electriva charging station is a registered company that will be located in Karachi, Pakistan. We
will function a public fast charge station that is bigger than 40 Kw. We will deliver over 60 miles
in the range of 10-30 minutes. Our branches of Electriva charging station that will be located in
major cities of Pakistan will work on full, minimum and self-service as it suits the place.
Our fundamental services contain charging station and battery switch for automobiles charging.
Other services include auto car wash repair and maintenance service, selling of spare parts of
electric charging automobiles.
To become the number one choice among electric automobile owners we are quite conscious to
provide best services on the location that we will ply, we should persist to make our operating
system easy and welcoming and that is what Electriva charging station company will do.
Our best customer service and other services that we will provide make us to become the top in
the whole town. We are open to practice the modern technology in our industry.
We are zealous to seek excellence and financial achievement with inflexible services and
honesty. We are here to make our name in the world. We are quite positive that our standards
and top notch of service proffering will assist us to elevate height this will drive our electric
charging station business and assist us appeal the number of customers that will create our
business highly successful and profitable too. We are a type of company that will be devoted to
building and upholding the best practice as it is related to the world-wide electric automobile
charging station business.
We will make sure that we will provide best services to our customers whenever they come to
our EV charging station We also have a CRM software to make one to one relationship with our
customer regardless how large the number of customers we will have.

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2) INRODUCTION:

BACKGROUND:
The outrageous impacts of carbon emissions are vivid to world now and with the rise in global
warming the world is simultaneously at rise of natural disasters and scarcity of resources.
Gasoline Vehicles emit up to 4.6 metric tons of carbon dioxide that eventually disturbs whole
climate of world to its worst. Throughout the world, Countries and Nations are trying to adapt
electric vehicles, which run on solar and wind energy to cut off pollutions and trying to reduce
aftereffects of global warming. At the end of December 2020, Pakistan also introduced its EV
Policy in order to promote Electric Vehicles in public to live up to the green standards of new
era.
The new EV policy of 2020 cut down significant amount of taxes and duties on import of electric
vehicles, manufacturing plant and spare parts of electric vehicles, which attracted lot of investors
in Pakistan. Soon after the EV policy, newly launched Car Company MG introduced its first
affordable electric vehicle in Pakistan named as MG HS EV. Sigma Motors of Lahore also
imported affordable electric vehicles from china under the price bracket of 2 million rupees. In
Pakistan, not only Electric Cars are being promoted but also Electric Bikes and Electric Auto-
rickshaw are being planned to be manufactured on different levels
With the sudden rise in demand of Electric Vehicles, The business of Electric Charging Station is
also in demand because Electric Vehicles are not practical unless Pakistan have appropriate
number of EV Charging Stations across highways, urban and rural areas.

INTRODUCTION TO ELECTRIVA:
Electriva Car Charging Station is an electric power system for the charging of electric vehicles,
including electric buses and plug-in hybrid vehicles.
Most importantly, Electriva Charging station won’t use electricity made by carbon emissions of
Coal and Petroleum. Instead it will produce its own renewable energy from Solar Panels and
Windmills
The “Electriva Charging Station” will not only include Electric Vehicle Charging Points instead,
it will have human-less car washing system which will wash, and dry the car within few minutes
while using effective machines. Before 2000s, Car Washing was a time taking and difficult job
throughout world but in today’s modern era, most of the people cannot afford large waiting lines
and slow process of car service. It will definitely attract car owners if their car will be washed
within 10 minutes while they can enjoy their snacks sitting in the same car being washed.
The Idea of Electriva is not just about profits but it is about Green Revolution which will save
the world from the adversities of Global Warming.

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 1) SCOPE:
Many researches are predicting huge expansion in Global Market of Electric Vehicles and their
charging stations. According to IHS Automotive, the global production of Electric Vehicles is
expected to increase significantly between 2014 to 2021. The global EV Charger (EVC) market
is forecast to grow from more than 1 million units in 2014 to more than 12.7 million units in
2021. According to Dawn, The United Nations has been told by Pakistan that they are
implementing a plan to make sure that, until2030; at least 30 per cent of the automobiles used are
electronic in this region.
While keeping in view all the facts and figures discussed above we are writing a business
portfolio on “Electriva Charging Station” which is portrayed to become the nationwide EV
Charging Chain and grow as the successful business line in Pakistan like all the petrol pumps
chains like Shell, Total or PSO are working currently.

2) VISION STATEMENT:
“To Transform Pakistan Auto Fuel Industry by introducing and operating state of the art,
environment friendly Electric Charging Stations throughout the width and breath of country”

3) MISSION STATEMENT:
“To Develop a profitable and sustainable electric charging station and automatic car washing
business which will not only provide customers with time efficient and affordable services but
always go beyond the level of ultimate customer satisfaction.”

4) OBJECTIVES OF THE PROPOSAL:

• To inform the readers about the adversities of pollution, importance of electric vehicles
and entrepreneurial opportunities in EV Charging Station Business.
• To introduce with business structure of Electriva, its vision and mission, its management,
marketing, sales and financial plans.
• To forecast initial demands and basic expenses involved in Electriva
• To understand current market condition and predict future trends in market.

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3) INDUSTRY OVERVIEW:
Currently, In Pakistan there exist no company that manufactures electric vehicles locally and
very few companies are importing electric vehicles from Japan, United States and Central
Europe so we can say that the current market of electric charging station is new, dynamic and
full of risks. According to Suneel Sarfaraz Munj, who is founder and CEO of Pakwheels, there
are only five charging stations in Pakistan; Two in Lahore, one in Karachi and two in Islamabad.
The first electric charging station was started by PSO (Pakistan State Oil) in Islamabad named as
“Electro” and it is accepting dealership requests on its website.
In December 2020, Government of Pakistan launched EV Policy that subsidized custom duties
and taxes on electric vehicles after which there is a huge interest of investors is observed in
automobile market. MG (Morris Garages), Sigma Motors, Sazgar Auto rickshaw, BMW, Audi,
Dynasty IT Electric Cars (Rehmat Group), and many other companies are showing and investing
their interest in Electric Vehicles.
Last week, Javed Afridi, CEO of Haier and JW MG Motors hinted about bringing Tesla in
Pakistan which is the biggest electric car manufacturer of the world. He also announced his
Electronic Charging Station business named as “ZedCent Plug” which is solar energy-based EV
charging stations across Pakistan.
After all the recent updates about Electric Cars and Charging Stations, anyone can predict the
fact that, It is going to be revolutionary business industry within 2 years. The market is new but
after governmental role, it is expected to grow at very fast pace. It definitely involves financial
risks but can prove as a very profitable business in future.
As far as industry of Automatic Car Wash is concerned, it is also very profitable business with
less competition. Speaking about Hyderabad, there is only one automatic carwash tunnel in front
of Boulevard that explains the lack of competition of business.

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4) OPERATIONAL PLAN:
Electriva will be based on large area like the way petrol pumps are build. It will have charging
pumps having long wires that will be connected to electric car and charge it within few minutes.
Besides that, the station will also have carwash station like the tunnel that will automatically
wash the car with advance machinery within few minutes.
Initially, we will start our first charging station in high traffic location in Karachi which will be
essential for making a proper brand image. We will provide charging and battery changing
service. We will also run a grocery store, car wash, vulcanization, tire balance, wheel alignment
and other car maintenance facilities.

SOURCE OF ELECTRIC POWER:

For the supply of electricity, we will avoid the connection from WAPDA and will ensure
hundred percent recovery from renewable energy. We will place large Solar Panels at the top of
station which will generate energy from sunlight. Furthermore, we will install large windmill as
per the production requirement of station. Refer to pictures on next page

CHANNEL DETAIL:
It will be a retail platform having only physical existence but by the time, we will enhance our
operations by introducing online app for advance booking of charging and pickup service of car
if clients don’t have time to bring the vehicle by himself. Then the valet himself will charge the
vehicle or do other services as demanded by customer and then deliver the vehicle safely to the
house of customer.

.FINANCIAL FUNDING:
For getting financial investments we will market our business proposals to large business firms
of Pakistan especially those in Petrol Pump Markets. Another Way of acquiring investment firm
is to introduce securities in Stock Exchange Market or getting Loan from Bank.

GOVERNMENTAL REGULATIONS:
In Petroleum Industry, it is very difficult and costly to get license for Petrol Pump Stations but In
EV Market government itself supports the businesses to shift users on electric vehicle, as it will
save resources of billions of rupees therefore, getting a license for EV Charging station is not a
hectic process.

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5) MARKET ANALYSIS AND COMPETITION:
As discussed above the market of EV Charging Station is not competitive in Pakistan because of
lack of availability of Electric Vehicles but it is expected to grow in upcoming years because
many companies are introducing Electric Vehicles in Pakistan, which is promoted by EV Policy
of Government.
We have selected the location of Karachi because it is the largest Metropolitan City of Pakistan
having the population of 20 crores people. Introducing The New EV Charging Station to such
large target market would be dynamic but profitable.
In Karachi, there is a minor competition in existing market only AUDI and BMW are providing
charging facilities to its customers of electric vehicles.

TARGET MARKET:
In Karachi, our target market would be consumers of electric vehicles and motorcycles, and these
people are naturally busy leaders, businesspeople, women and sports men, women and men
military, households, students and governmental officials and so on.

CUSTOMER SEGMENTATION:
The general age would be 18 plus because children and teenagers less than 18 years of age are
not allowed to use car. In Pakistan, Upper Middle Class mostly afford the electric vehicles
therefore they will have the major chunk of our marketing budget.

COMPETETIVE ADVANTAGE:
The Market of Electric Vehicle Charging Station is considered as one of the least competitive
market of Pakistan therefore it will give huge competitive advantage to starting owners of the
business.

Secondly, there is not a single charging station near to Electriva, which will definitely attract the
customers largely.

Thirdly, we will import the best charging pumps from china and other foreign countries which
will charge the car faster than any station in town and having fast chargers will definitely become
our competitive edge because “TIME IS MONEY”

The extensive experience of our management team is another strategic benefit. The wide range
of other complementary services and goods we sell, as well as our exemplary customer service
culture are surely a big strength for the company.
One thing appears to be sure, we will guarantee we open our electric vehicle charging stations in
various urban communities in Pakistan on later basis and sell our dealership. This makes our
image very much imparted and broadly acknowledged.

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6) SALES AND MARKETING PLAN:
SALES MANAGEMENT:
In starting, after investing the capital to the business and put 50% portion in marketing side. We
have estimated our first-year sale up to Rs. 3,200,000. We will generate our sales through RFID
technology. RFID technology is the device in which each customer will have to register and get
card to avail the services of Electriva Charging Station, Customer must have their Cards to enter
in the boundaries of Electriva Charging Station, and the payment will be deducted on monthly
bases. Those customers who doesn’t subscribe to RFID verification are not able to avail the
services. Each and everything will be done by machinery and doesn’t required any human
efforts. Each vehicle must have to register to utilize the services of Electriva Charging Station,
Each vehicle can only avail services which it is registered for.
For instance: if a vehicle has registered for charging then it couldn’t avail electric car wash,
repair and maintenance. They should put the card in the machine to use the services.

Electriva charging station starting up to increase maximum benefit in Electriva charging station
industry in Pakistan and we must ensure to deliver excellent services from both basic charging
station and car wash services. We generate our income by offering following services to our
customers:
• Provide charging station and battery switch
• Provide automobile spare parts to purchase.
• Provide auto electric car wash, repair and maintenance services.
• Provide all the services related to wheel such as wheel alignment, vulcanizing
service etc.

SPECULATED REVENUE:
It is important to point that we forecast our sales by gathering data during our feasible research
and there are some assumption available on this field with respect to same business.
We know that we are well placed and we will definitely allure customers not only with electric
charging station but also our wash repair and maintenance services.
Following is the sales forecast of Electriva charging station. We forecast this on the bases of our
company location and other services we will provide or offer:
First Year: Rs. 3,200,000
Second Year: Rs: 5,000,000
Third Year: Rs: 7,000,000
NOTE: This forecast was done on the basis of what is achievable for the company and also
assumption of other services that not any other electric charging station is providing currently in
Pakistan.

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Sales and Marketing Strategy:
Below are the sales and marking strategy of Electriva charging station on which we will work on
to generate revenue and captivate maximum customers.
 We introduce our Electriva charging station by sending opening letter to electric
automobiles owners and other shareholders in Karachi and other cities of Pakistan.
 Arrange opening party of Electriva charging station to attract more customers.
 We will advertise on air for promotion of our business.
 Market our business on social media platform or our official website to aware customers
about our presence.
 Recruit the best expertise for our industry to provide top-notch services to make our
product first choice in town.
 We will try to create our first impression well on customer to deliver good customer
experience.
 Make sure to use of handbills to create awareness in people and also to provide direction
to Electriva charging station.
 Implement marketing approach of direct mailing.
 Position our signage/ bill boards at planned areas and cities of Pakistan.
 Make a loyalty strategy that enable us to recompence our frequent customers.

ADVERTISING PLAN
Despite of the fact that electric charging station is a well standard one that will positively strive
with other competitors with other top brands in worldwide electric charging station, we will go
forward to intensify our brand among people by applying advertising strategies that are
following:

 Advertise our brand on both print based newspaper and on social media platform.
 Sponsor relevant public channels.
 Influence on internet and social media platforms like Facebook, twitter, Instagram etc.
 Positioned our bill boards on strategic places in Karachi and other cities.
 Involve in roadshow from time to time in targeted places.
 Allocate our fliers and handbills in planned or targeted places.
 Placed flexi banners at planned places to attract targeted customers.
 Make sure that all our staff will wear our personalized brand clothes and all our official
brand cars and trucks are modified and well branded.
COSTING:

At Electriva Charging Station, our costing is based on what is achievable in the industry. We
will not charge more and less than other competitors are offering in Pakistan. The management
of our brand also planned to proffer time to time discounts on our services and also to
recompence our valuable and loyal customer of our brand. We made costing of our products that
we will sale same as what is achievable in any part of Pakistan.
We allow our customer to make payment through following approaches:

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  Pay through bank transaction
 Pay through cards
 Pay through cash
 Pay through online banking system
 Pay through checks
 Pay through mobile money transfer apps like easy paisa, jazz cash etc.
 Pay through bank draft

In view of the above, we have chosen banking system that will enable our customers to pay for
our services without any stress on their part. Our company bank account numbers will be
obtainable on our official website, social media platforms and other marketing materials.

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7) MANAGEMENT PLAN
Electriva Charging Station, Inc. is ready to be one of the foremost electric station in the whole
Pakistan and other cities where we will launch our brand after the successful launch in Karachi to
grow our business throughout the Pakistan. Hence the requirement for us to make our business
building and foundation to attain our goals and objectives of the business and pursue our vision
and mission.

Our top priority is to provide excellent services to our customers that’s why we will make sure to
hire best employees on the job while recruiting that helps us to match the picture of the business
we want to build. We will select applicants who are customer centric but we provide them
training too.

To attain our goals and objectives we want to build a team that will work together to help the
industry to pursue its goals. We will not hire the employees that supervise the EV station but also
hire the best employee for the car wash repair and maintenance service. Electriva charging
station will hire best employees to occupy the following positions of the company to provide best
services to our customers and achieve our strategic goals and objectives:

CEO

Sales and
Accounts Human Resource EVC Station
Marketing
Manager Manager Manager
Manager

Team Leaders Team Leaders Team Leaders Team Leaders

Staff Staff Staff Staff

 Chief Executive Officer

 EVC Station Manager
 Accounts Manager
 Human Resource and Administration Manager
 Sales and Marketing Manager

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Chief Executive Officer – CEO (Owner):
The CEO of Electriva Charging Station has complete responsibility for creating, planning,
implementing, and integrating the goals and objectives of Electriva Charging Station. This
comprises accountability for areas and departments of a business.

Electriva Charging Station Manager:

The Electriva Charging Station Manager manages work of employees and implementing the
decisions to attain goals. Planning and assessing department activities to accomplish objectives.

Human Resources Manager:

Human resource manager has job from hiring new employees to allocating them to their rest
positions.

Accounts Manager:
The accountant handles all the work related to finance and provides financial information to the
management department. Prepare and manage financial reports of the company.

Sales and Marketing Manager:

Sales and marketing manager has complete responsibility for planning and implementing new
sales plans to generate maximum sales and research and develop new marketing opportunities.

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8) FINANCIAL PLAN:
Startup Expenditure (Budget):
. These are main regions, where Electriva will spend its capital on; these are just assumption
because detail and real study is not possible for us and because low level of understanding in
budget planning. Therefore, we used internet as our primary source for making this plan
 The total charges for registration – Rs. 50,000
 Legal costs for getting licenses (Wellbeing office permit and trade permit) and licenses
(Fire division allow, and Sign allow ) –Rs. 25000
 Marketing publicity costs for the overall sum of Rs. 500,000
 Cost for registration service and maintenance services – Rs. 3000
 Insurance cost– Rs. 100,000
 Software’s cost– Rs. 500,000
 Cost of RFID device- Rs. 100,000
 Cost of land for the electric vehicle charging station – Rs. 10,000,000
 Other expenses including stationery – Rs. 160,000
 Utility Expenses (gas, sewer, water and electric) stores per month – Rs. 50,000
 Operational cost for starting 3 months (salaries of workers, installments of bills) –Rs.
400,000
 Cost for start-up stock –Rs. 1,000,000
 Cost for EVC machines and equipment (car repair instruments, vulcanizing apparatuses,
and wheel arrangement apparatuses) – Rs. 4,000,000
 Cost of furniture and fixtures – Rs. 500,000
 Cost of website development–Rs. 50,000
 Cost of fantastic opening party – Rs. 100,000
 Miscellaneous supplies –Rs. 100,000

We must require estimation of Rs.16,288,000 to introduce Electriva Charging Station in the

market.

It must be noted that our startup cost is higher than the average startup cost for EV Charging
Stations because we have also started Auto Car Wash and Other Maintenance Services

Generating Startup Capital for Electriva Charging Station,

We have decided to generate capital from 3 sources
 Create a share of start-up funding from individual capital funds and stock offering
 Credit from Bank
 Source of fragile family and friend.

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Backup Plan:
It is the well-known fact of Financial Philosophy that “Larger the investments, Larger the risks
involved and larger the profits” that is why Electriva Charging Stations involve more risks
because it is entering into less competitive but unpredictable market and these are just our
proposal, assumptions and speculations. If the management will remain consistent for larger
period of time the business will definitely work and grow.
Regardless of all benefits, the Charging Station Business also possess the switching benefit that
means if it will not work and succeed in the market the same platform can be transformed into
Normal Petrol Station having auto car wash and maintenance services and it is evident fact that
Petrol Pump is one of the most profitable business in Pakistan

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9) CONCLUSION:
To sum up, we trust that Electriva charging station is a perfect mix of modern technology. This is
an innovative and creative business plan to do in today’s world. Electriva charging station will
meet the need of customer, get great success in the growing market, and provide the best
infrastructure and service needed to permit the increased production of Electric automobile. We
have made those marketing strategies that attract customer especially the targeted one to meet
our sales forecast. One of the major problems reducing down electrical vehicle (EV) sales is the
lack of adequate infrastructure and services, that EV charging vehicles need, in Pakistan. The
trend to electric automobiles and the demand for convenient electric vehicle charging station
growing in the electric automobile market. We will provide our customer with RFID technology
service so they do not need to worry about the money as payments are directly deduct from their
bank accounts. We think this is one of the incentives we have with our competitors because until
now no one has introduced this technology in Pakistan in electric automobile business. Electriva
charging station also contributing in decreasing global warming problem that is prevailing
nowadays and effecting our climate badly. If people switch to electric automobile, so it will also
good for our climate too. Lastly, we have selected a good location for our electric charging
station; we will absolutely generate good incomes on our investment in short period of time.

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