Final Case Study

CASE
STUDY
Everything, for everyone
EMPORIUM & PACKAGES MALL
Where Lahore comes to shop

CASE STUDY EMPORIUM & PACKAGES MALL
TABLE OF CONTENT
Acknowledgment
Preface
Abstract
CHAPTER # 1:
Problem/issue in case study
 Malls (brand: product /services) name

 Introduction
 Rational
 Research questions
 Objectives
 Significance
 Method
CHAPTER # 2:
Introduction (Emporium and Packages)
 Description
 Products classification
 Key competitors
 Distribution method
 Pricing strategy
CHAPTER # 3:
Situation analysis
 SWOT analysis
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 Market research
Chapter # 4:
Target market description
Market segment
1. Primary segment
2. Secondary segment
Market characteristics
a) Geographic
b) Demographic
c) Psychographics
d) Behavioral
CHAPTER #5:
A. Advertising objectives
B. Direct or indirect action
C. Objectives stated in terms:
I. Advertising pyramid
II. Purchase behavior
CHAPTER # 6:
Advertising (creative) strategy
Concept (mall)
Branding
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CHAPTER # 7:
Media strategy
Communication media
Definition of media objectives
 Reach
 Frequency
 Gross rating point
 Budget
Media target audience
 Radio
 T.V
 Television
 Newspaper
 Magazines
 Outdoors
Other media
 Direct mail
 Interactive media
 Publicity
Supplementary media
Trade shoes
Sales promotion
Off the wall media
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CHAPTER # 8:
Advertising
 Name
 Logo
 Slogan
 Positioning
 Advertising appeal
 USP / ESP
 One liner
 Key consumer
 Benefits support
Print ads
TVC
BTL
Production elements
 Layout
 Design
 Illustration
 Typography
 Photography
 Story
 Animation
 Sound effects
 music
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CHAPTER # 9:
Sales promotion strategy
 Objectives
 Target market
 Creative elements
 Budget
Personal selling strategy
 Objectives
 Target market
 Budget
Publicity strategy
 Objectives
 Target market
 Budget
Internet / social media strategy
 Objectives
 Target market
 Budget
Direct marketing
 Objectives
 Target market
 Budget
Conclusion
Recommendation
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ACKNOWLEDGEMENT
All the praises with our gratitude to ALIMIGHTY ALLAH, whose

uniqueness, ONESS and wholeness is unchangeable. All the respects for his
holy prophet HAZRAT MUHAMMAD (S.A.W).who enlightened us to
understand the mystery of life.
We acknowledge the depth of our gratitude and hearts full of thanks to highly
qualified teacher SR.FAHAD MEHMOD, for this constructive suggestion,
guidance, cooperation and encouragement during this project.
Furthermore I would also like to acknowledge with much appreciation the

crucial role of (HOD) DR.NOSHENA SALEEM. We have to appreciate the
guidance given by other supervisor as well as the panels especially in our
project presentation that has improved our presentation skills thanks to their
comment and advices.
Our special thanks to MR. IMRAN SHEIKH, public relation department

officer at emporium mall and cooperation of many others.
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PREFACE
This is the final project of our course for public relation. Its gives us, the
students and opportunity to experience and learn how, things happen in practical
arena. The knowledge from the first three semesters, the theoretical input, helps
us get on the field work.
The most important point in a project is that the students should spend their time
in true manner and with the spirit to learn practical orientation of theoretical
study framework.
We are presenting a case study on the malls. EMPORIOUM & PACKAGS

MALL .We have tried to give all the important points of case study. We are
thankful to everyone who supported us to complete this project.
We have analyzed existing marketing strategy of packages and emporium malls

and also have discussed the current success ratio of the respective company. We
have given the suggestions for the improvement after comprehensive study of
the organizations. For this purpose we have visited the above mentioned
organizations and interviewed with some of the marketing concerned peoples as
well.
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ABSTRACT
It is matter of fact Pakistan is developing country .Where the sources of

entertainment is really rare. Today world is going through digital phase where
no one has time for their own relief. In current age trend of shopping mall in the
sense of entertainment is increasing with the passage of time in Pakistan.
That’s why we are going to conduct case study on the marketing strategy of
packages and emporium malls. Which help us to understand the main factor
behind the marketing strategy of these Malls, and we are able to understand
after case study how these Malls attract consumers by their marketing stunts.
Hopefully we can say that this project should be help full in our future career
being a professional person. In this project we try to dig out the reasons behind
marketing strategy of these Malls which help them to become great source of
entertainment and outing places in Pakistan
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CASE STUDY:
Case study is an exploration technique, regularly found in social and life

sciences. There is nobody meaning of contextual investigation research.
However, in all respects basically a contextual analysis can be characterized as a
concentrated examination about an individual, a gathering of individuals or a
unit, which is intended to sum up more than a few units. A contextual
investigation has likewise been depicted as an escalated, precise examination of
a solitary individual, gathering, network or some other unit in which the
specialist inspects top to bottom information identifying with a few factors
LIMITATION IN CASE STUDY:
In the event that a researcher needs to consider a particular marvel emerging

from a specific substance, at that point a solitary case study is justified and will
take into consideration an inside and out comprehension of the single wonder
and, as talked about above, would include gathering a few distinct kinds of
information. This is represented in underneath.
Utilizing a various case research study takes into account a more top to bottom
comprehension of the cases as a unit, through correlation of similitudes and
contrasts of the individual cases inserted inside the quirntain. Proof emerging
from numerous contextual investigations is frequently more grounded and more
solid than from single-case look into. Different contextual investigations take
into account increasingly far reaching investigation of research questions and
hypothesis development.6
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In spite of the benefits of contextual analyses, there are restrictions. The sheer
volume of information is hard to sort out and information examination and
combination procedures should be deliberately considered. There is likewise in
some cases an impulse to veer away from the examination focus.2 Reporting of
discoveries from malls.
RATIONALE:
Shopping centers like packages and emporium malls need to keep up their
matchless quality in appreciating enormous and steady number of clients to
make due in the focused business condition.
It is in this manner a necessity for any shopping center that needs to stay
champion to put its systems all around fit for market assorted variety needs and
fulfillment of the clients. A settled key arranging will keep up and draw in
numerous clients. Advertising is an incredible mainstay of accomplishment in
any business.
Promoting of such a store will include spreading out plans on how products and
ventures are gained, how they are evaluated, how they are dispersed, and how
the clients welcome them. And also overview the marketing strategy by their all
aspect which help them to become entertainment place which please their
consumer. And we also try to find out the factor behind the promotional strategy
like which type of component used in their advertising projects.
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What Is Advertising?
According to KOTLER:
Advertising is any paid form of non-personal presentation & promotion of

ideas, goods, or services by an identified sponsor.
Kinds of Advertising
Advertising exercises can be sorted into above the line, below the line, and
through the line advertising as per their degree of the entrance.
Above the line:
Advertising incorporates exercises that are to a great extent non-focused on and

have a wide reach. Instances of above the line advertising are TV, radio, and
paper commercials.
Below the line:
Advertising incorporates transformation centered exercises which are

coordinated towards a particular objective gathering. Instances of below the line
advertising are announcements, sponsorships, in-store advertising, and so on.
Through the line:
Advertising incorporates exercises which include the utilization of both ATL

and BTL systems at the same time. These are coordinated towards brand
building and changes and utilize focused on (customized) commercial
methodologies. Instances of through the line advertising are treat based
advertising, digital promoting techniques, and so forth.
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Advertising exercises can likewise be arranged into 5 sorts dependent on the

promotion medium utilized. These kinds of ads are:
Print Advertising: Newspaper, magazines, and leaflet notices, and so forth.
Broadcast Advertising: Television and radio promotions.
Outdoor Advertising: Hoardings, standards, banners, wraps, and so on.
Digital Advertising: Advertisements showed over the web and digital gadgets.
Product/Brand Integration: Product positions in excitement media like the TV

appear, YouTube video, and so forth.
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Objectives of Advertising
There are 3 primary objectives of advertising. These are:
To INFORM
Advertisements are utilized to expand brand mindfulness and brand presentation
in the objective market. Advising potential clients about the brand and its items
is the initial move towards accomplishing business objectives.
To Persuade:
Influencing clients to play out a specific errand is an unmistakable target of
advertising. The errands may include purchasing or attempting the items and
administrations offered, to shape a brand picture, build up a great frame of mind
towards the brand.
To remind
Another goal of advertising is to fortify the brand message and to console the
current and potential clients about the brand vision. Advertising encourages the
brand to keep up top of mind mindfulness and to maintain a strategic distance
from contenders taking the clients. This additionally helps in the verbal
showcasing.
Different objectives of advertising are subsets of these three objectives. These

subsets are:
Brand Building
Expanding Sales
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Making Demand
Commitment
Extending Customer Base Changing Customers' frames of mind
Advertising objectives:
Shopping center showcasing regularly needs development, straightforwardness
and the readiness to modify a present method for working together. Today,
showcasing procedures offer limitless open doors for malls to advance and
highlight their brands just as their contributions.
It is essential for shopping center supervisors and proprietors to understand that

their malls are profitable adaptable media resources. The view of shopping
centers must move away from shopping centers being unimportant budgetary
resources and towards an advanced methodology. Open space in shopping
centers can be leased incidentally to brands for the present moment, spring up
occasions, along these lines drawing new crowds inside a middle and producing
extra income.
The present purchasers expect and request experience when visiting a mall. The
shopping center proprietors face the test of satisfying the two inhabitants and
guests. Proprietors can revive their procedures by connecting new retail ideas.
Right now, long haul and non-debatable leases are frequently standard.
Notwithstanding, transitory spring up stores and ideas can drive new traffic into
a shopping center, in this way pulling in new clients. Potential inhabitants can
test their brands inside the shopping center and figure out their crowd with the
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assistance of a little retail promoting unit and a brand appearance for multi-day
or two. This methodology enables proprietors to produce extra rental income
and energize guests with special store ideas.
Recorded beneath are three basic strides to bring your shopping center
advertising to the following level:
1. Become more acquainted with your media resources

Brands and offices are exceptionally improbable to book a media resource
without a point by point learning and key realities identified with it. So as to
pursue this standard, you need to gather every significant datum before
endeavoring to showcase your media resources.
1. Characterize target bunches that would be pertinent to a particular brand:

What sorts of clients are visiting your shopping center?
2. Have the option to give guest recurrence: what number everyday guests do
you have?
3. Give nitty-gritty media data: How huge are your limited time spaces and what
extra utilities would you say you are advertising?
4. Realize value rates for your benefits: How much can be charged for media
resources?
2. Digitize your media resources

The following stage is to digitize every gathered datum with a coordinated
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instrument. Dealing with every accessible resource, for example, special spaces,
announcements or flags, will bring about an organized review of what you can
offer.
3. Make your media resources obvious and easy to book

To drive up deals in shopping center showcasing, interface your contributions to
a system of brands and organizations. To start with, you gain extra income by
making your media resources increasingly available to brands and offices.
Second, you add significantly more income by making the way toward booking
simple for inhabitants and yourself.
Primary demand advertising

Primary demand advertising is any type of showcasing that invigorates the
fundamental demand for an item. Primary demand advertising instructs the
shopper base about the advantages of a whole item class. This is particular from
specific demand advertising, which looks to call attention to the benefits of one
brand of item over the results of contending organizations.
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EMPORIUM MALL:
The Emporium Mall – considering it a city inside a city won't at all be a
misrepresentation. It gives you a magnificent and entrancing background. It is
an inundating world far away from the bedlam of our regular day to day
existence. Emporium Mall is the best case of future living in the social center
point of Pakistan – Lahore. The Emporium Mall is a tremendous venture of
nation’s biggest gathering Nishat.
Inauguration
The venture has been finished and the shopping center is opening on 30th June
2016 in Johar Town, Lahore.
The blast in the retail division in Punjab is advancing urbanization and rising
purchaser spending that essentially is energizing detectable interest in this
segment over the territory of Punjab.
Retail is the third biggest division of the economy after agribusiness and
industry, contributing about 18pc to GDP, and is said to be the second-biggest
business giving occupations to 17pc of the all-out workforce.
Construction
The task is created by Guarantee Engineers as lead contractual workers and
rooftop and sections are developed by Izhar Construction. The Emporium Mall
has found adjoining International Expo Center in Johar Town Phase 2 Lahore.
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The Nishat Group has procured some worldwide counseling administrations to

assemble this humongous undertaking appropriately like Marcus Wilkins and
Ali Naqvi, AHR-Global, UK (As Project Architects/Consultants), WSP, UK
(As security experts), Design Technique (As a Way Finding advisors, UK) and
in conclusion Electrolyte (As lighting specialists, UK).
The tastefully planned the present-day structure, it gives customers a special

retail experience. It had three massive floors, comprising of best universal and
neighborhood brands for individuals with choice taste and style, alongside
chose eateries to make your experience total and noteworthy.
Architecture
Emporium Mall is a thirteen-story building including almost three-story leaving
slopes underneath the shopping center, with the ability to hold 2000 autos.
Emporium Mall has a region of 2,700,000 sq ft (250,000 m2), around three-
fifths as large as The Mall of America, or about half as large as Vatican City.
The shopping center is almost symmetric, with a rectangular floor plan. In
excess of 200 universal and nearby stores are organized along 5 degrees of the
person on foot walkways.
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Capacity
Emporium Mall is home to more than 200 International and nearby marks. It
incorporates a nine-screen multiplex film and Pakistan's biggest film called
Universal Cinemas.[5] It likewise contains a huge sustenance court with a
sitting zone that suits 3000 individuals. Different highlights incorporate Fun
Factory Park (kids play region), The Bounce, dinner corridors, cafés, diners, a
huge hypermarket named Hyperstar (Carrefour) [6] and a 110-Room five-star
inn. The shopping center likewise utilizes sun powered boards for back-up
power
The Emporium Mall has more than 200+ brands, an everyday number of
expected guests of more than 44000 on a colossal zone of 114 kanals and with
more than 200,000 items – it is a landmark of future in Lahore.
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Owner
The brain behind this monstrous task is Mr. Mian Mohammad Mansha, who is
the Chairman of Nishat Group who as of late in his announcement said," "With
the intent to recover customer imperativeness and acquaint a superior retail
involvement with Pakistan, the Nishat Group is pleased to feature the nation's
most aggressive retail intricate, The Emporium Mall. This milestone venture is
set to change the business face of the city and make it a retail goal of decision
for individuals the nation over and without a doubt, the locale."
Valuing the task the His Highness Thomas Drew, the recently designated
British High Commissioner said that, "It's activities like these which defeat the
recognition that will, at last, haul Pakistan out of the observation as a position of
security concerns, and rather be viewed as a position of expectation, a position
of potential and that is a gigantic market so congrats on what you've done as
such far."
Jalal&Salahuddin
Emporium is a client of Jalal&Salahuddin
Brief history
JS Events and Productions is a 360-degree office working in the regions of
Events, Digital Marketing and Creative Brand Solutions. Established first in the
year 2000 as Pakistan's first historically speaking occasion the executives
organization JS has progressed significantly rising and exceeding expectations
in the fields of promoting and marking.
Headquartered in Lahore, Pakistan we are the main bespoke events office from
Pakistan to have an International presence also. With more than 18 years of
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experience, we are known to make out of the case brand stories crosswise over
different stages to deliver viable and suffering outcomes in the present quickly
advancing commercial center.We like rethinking the future for our customers
and to break new grounds and reform the brand stories through the battles that
we make.
Services and Offering
1) Events:
We are the pioneers in delivering probably the most notable events both across
the country just as universally for our perceiving customers. Be it an enormous
achievement occasion or a little dispatch, we give a similar consideration
regarding subtleties to create wonderfully executed and important outcomes.
2) Digital Marketing and Creative Services

Our digital marketing and creative services arm is the cornerstone
administration in our all-encompassing 360 way to deal with making unique and
front line brand stories over all mediums. In the case of changing a current
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digital methodology or building up another arrangement for the future, we

manufacture brands for digital.
3) Brand Building and Communication Design

Designing layered brand stories is the way to any bespoke communication
design. We work over all mediums to deliver compelling visuals as per our
customer needs to make a significant customized language for each takeoff.
4) Media:
Finding the best channels to address your crowd and taking advantage of those
channels is indispensable to the adequacy of a crusade. Through cautious
arranging and purchasing, brands can improve the range of their messages.
5) Activations:
We associate buyers with brands in manners that rise above customary methods
for collaboration. These encounters bring about vivid encounters. We mean to
interface individuals to brands in a manner that rouses and requires activity.
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TVCs (Media strategy)
Mahira Khan gazes all pepped upward as she walks around Emporium
Mall
Mahira Khan has surprised media outlets with her excellence, appeal and
ability. In Pakistan, yet the diva has gotten incredible acknowledgment from
over the fringe too. From motion pictures to dramatizations and design shows to
TV plugs, she is killing it all over the place. The latest undertaking of Mahira's
that grabbed our eye is her joint effort with Emporium Mall for a commercial. It
is enticing to the point that it is ensured to energize the traveler and shopaholic
in you.
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Slogan: Everything, for everyone
Nishat Group's Emporium Mall a positive effect on the nation
Financial improvement is the spine any country lays on - to flourish, to thrive -

and it is a basic venturing stone toward success. It takes the all-encompassing
vision that far outperforms the norm to imagine something that advantages its
financial specialists as well as the economy and network on the loose.
Emporium Mall by Nishat Group is one such venture.
It began off as a basic thought: Lahore needs a spot to meet up, to shop, to meet
loved ones, to praise life. To put it plainly, shop, eat, and play. With numerous
such puts effectively existing in Lahore, what separates Emporium Mall is that
it is an expansion of a way of life. It unites excitement and shopping such that is
unrivaled yet: Keeping at the top of the priority list each need of it’s a statistic,
Emporium Mall is its very own universe. Lodging a 9 screen multiplex,
Lahore's greatest Hyperstar, more than 200 shops and brands, The Boulevard: a
Parisian style shopping road, Lahore's biggest indoor nourishment court, Fun
production line park, abutting inn for vacationer and guests, separate dinners for
occasions and capacities and a whole lot, more.
This is the thing that the city of Lahore was missing – a place of refuge for
everybody looking for another sort of excitement, with everything accessible
advantageously inside one spot. Furthermore, this is the thing that Emporium
Mall conveyed. In any case, the sign of a genuinely helpful vision is that it
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befittingly benefits the framework it exists in. In such manner as well,

Emporium Mall conveys more than was guaranteed. Notwithstanding
anticipating a broadly positive picture of Pakistan comprehensively, Emporium
Mall is the task that numerous neighborhood merchants and outsider contractual
workers rely upon for business.
Quick response
Emporium mall management is very quick in customer feedback and in
responding to any query, they also have derived a slogan to cater to these
problems “one call for the mall”.
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Promotions:
Uber and careem offer promo codes for riding to and from emporium mall.
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At times emporium mall in collaboration with their brands offer discounts

exclusively in their mall to attract customers.
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Happy Hour at Emporium Mall Lahore is a treat for foodies in the city. The
mall in Johar Town is offering fantastic discounts at various eateries. They’re
calling it ‘Happy Hour’ and some restaurants are offering up to 50% off. These
offers are valid from 4 p.m. to 7 p.m., Monday to Thursday till 14 February
2019.
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Packages mall
Being one of the most seasoned and the most settled business bunches in
Pakistan, Packages Group of Companies consistently endeavors to improve the
personal satisfaction in Pakistan. Be it paper items, bundled milk, protection or
instruction; Packages has consistently had confidence in satisfying the
requirements of its clients while setting new principles of value. It is a Shopping
Mall where you will appreciate the solaces and accommodation of shopping,
eating, excitement, and occasions in a single spot.
They have likewise children zone, more than 200+ shops, Hypermarket,
Multiplex cinema, Food court, Adventure zone, bistros and delicate play region
for children. Supplication Rooms on each level for male and female. Packages
Mall gives numerous offices of a cutting edge and agreeable condition. It has
spread over the zone of right around 30 sections of land, includes, numerous
doors, and leave focuses. For vehicle leaving both secured and opened for
1700+ vehicles. They will have something for everybody. Packages Mall has
everything under one rooftop.
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Slogan: where Lahore comes to shop
How they work
Shahzad Anwar
Acting Head of Marketing at Packages Mall
He graduated with high merit from the University of Malaysia with
specialization in Marketing Management. He has 4 years of no-nonsense
advertising background in which he works in an alternate various industry to see
and learn various parts of showcasing in every industry. He did B2B promoting,
Retail Marketing, and Mall Marketing.
He stated, In B2B Marketing, I am in charge of promoting our item portfolio,

improving productivity edges through ideal item contributions and developing
existing business gainfulness through new client obtaining, developing existing
a lot of wallet just as giving business consultancy to making significant
cooperative energies. With demonstrated mastery in creating key connections to
accomplish business targets, client prospecting alongside specialty showcasing
and arranging suitable authoritative terms and conditions to ensure our
organization's collection, I am sure to convey the ideal outcomes in your
association also.
In Mall Marketing, I worked in Pakistan biggest Shopping Mall, Dolmen Mall

that is home to one of the greatest worldwide brands. I worked in the limit of
Marketing Internee for a time of a half year. This experience was a distinct
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advantage for me as I was a piece of the group that composed the biggest
Winter Shopping Festival throughout the entire existence of Pakistan; from
occasion arranging, retailer's investment, advancement and execution of the
incorporated advertising plan to occasions execution helped in giving genuine
down to earth involvement. The occasion demonstrated to be a noteworthy
accomplishment for a market that is new and in the advancement arrange as it
expanded the foot-fall of our shopping center by 35%.
My work experience has presented me to a various scope of customers and

helped with associating with individuals from various ventures and foundations
that have incredibly reinforced my relational abilities. I have worked with
groups and due dates, having accomplished targets both as a major aspect of a
group and as a person.
Packages Mall Mobile App
Bundles Limited as of late assembled the greatest Mall in Pakistan "Bundles

Mall", situated in Lahore. The Mall is spread over 1.2 m square feet, has 2000+
parking spaces, in excess of 200 brands and 35+ eating decisions. To
supplement the Packages Mall's dispatch, Packages Limited joined forces with
OneByte to build up an application for the Mall guests.
The Objective: The key target of the application was to build up an Internal
Navigation System for the Mall. The destinations were distinguished after
completely examining the necessities of the Malls' guests.
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As per our Product Manager, Muneeb Dilshaad at OneByte:
"At the start of the project, we analyzed all available mall apps and solutions in
the market. That helped us in identifying what these apps generally cater to as
well as some key areas that are ignored resulting in bad UX. Our aim was to
develop an app that follows latest design practices but keeping in mind that our
target audience is the general public with a varying level of technical
background.."
The Problem: Malls, as a rule, are spread more than a large number of meter
squares and individuals will, in general, lose their direction effectively and once
in a while they can't discover what they are searching for, either it's an image or
a mouth-watering feast, despite the fact that it is consistently there.
So as to get a reasonable picture, we led online research to discover what

challenges individuals face when visiting a strip mall and asked individuals
what annoys them most when they visit a shopping center. We discovered some
intriguing reactions. The primary issues were:
Returning and forward between stores
No shorter way
The vast majority of the occasions, overlook where they left their vehicles
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Couldn't discover the store they were searching for
Little learning of advancements and get-togethers
The Solution: The arrangement was to fabricate an application which will help
the Mall guests:
Discover their direction quick and effectively.
Give a progressively proficient approach to discover the items.
We at that point planned a least demanding and intelligent arrangement, for

example, An Internal Navigation System explicitly intended to provide food the
necessities of the Packages Mall and a huge number of individuals who visit the
shopping center each day. Utilizing this application, the clients will have the
office to choose their preferred store and get bearings to and from that area.
The difficulties: Even however the street to achieve this was intensely foggy
which demonstrated, there will be weight indicates that will attempt push us off
base yet considering the end, we remained centered to accomplish a definitive
objective.
The significant test was to manufacture this application starting with no outside
help with restricted assets and time.
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“At first, we took the requirements for the Packages Mall App. Some part of the
application was usual shops and events listings which we have done over and
over again and did it in a jiffy. But there was one part that stood out. Which
was, the indoor navigation feature across multiple floors. Now, we know, Maps,
Google and Apple to name a few have been doing it for years. Even few of the
companies have tried indoor navigation, like Jibestream. But our internal
navigation system needed to work completely offline. Which meant we could
not use the power of high-performance servers to compute shortest paths
between the two shops”.
Head of Engineering at OneByte–Shahqaan Qasim
Prototyping: After the underlying advancement, we tried the application with a

central gathering to discover their own involvement and ease of use of the
application. The key criticism that our center gathering gave was: they required
route rules for elevators and a replay catch for the guide. Thus, in light of their
input, we conceived route rules for elevators. Included a replay and way flip
component as well.
Key Features: A versatile application enables more than several brands to arrive
at the most potential clients by the structure of the dynamic dashboard. Each
time the client dispatches the application; the dashboard demonstrates
advancement pertinent to customers' advantage. It picks up clients'
consideration and expands buy.
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Inward Navigation framework: In Mall map, the customer can turn on the
navigational framework, which will at that point draw away, the customer
would then be able to pursue the course to arrive at the ideal area.
Shopping center Directory: Packages shopping center application keeps an

index of shops in an in-order request, and eateries with data about the area,
opening occasions, occasions, shopping center administrations, and contact
information.
Custom Search: Instant hunt symbol on the upper right corner of the application
can generally prove to be useful.
Monitor your preferred store: Visitors can most loved shops in their profile,
they like to return later or next on a visit.
Shopping center Services: Includes a total rundown of shopping center

administrations which enables the clients to get altered help immediately and
significantly more.
Advantages: This Internal Navigation Application will make outlets simple to

discover which will place clients in a superior attitude by disposing of the
dissatisfaction of returning in circles. Through this application, the clients will
have an improved encounter which won't just build the recurrence of visits yet
additionally client reliability.
Peruse what our customer needs to state about the App:
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'We chose OneByte from among four in number contenders for the Packages
Mall portable application. It was a choice we made with a great deal of
confidence motivated by their past work and references. At this stage, our
application is in a delicate dispatch stage, yet we are getting brilliant criticism.
The group has taken individual intrigue and duty regarding our application's
prosperity and we truly value working with them!'
Head of Marketing @Packages Mall – Saadia R. Bukhari
Decision: basically, it was a rough street yet the final product was exceptionally
agreeable, which will undoubtedly give a world-class client experience. We are
extremely glad for what we have made as a group. Just as, the overseeing board
and the individuals utilizing the application at the Packages Mall are
flabbergasted.
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BRAMERZ
HELPING YOU GO BIG
Packages is client of Bramerz
Brief history
Built-up in 2006, Bramerz is viewed as one of the main advanced offices of
Pakistan and with a group of 100+, there is colossal experience chipping away
at items, ventures, and battles of fluctuated spaces and sizes.
Our authors accompany a different foundation of working at organizations like

Google, Facebook, Twitter, ASUS, Red Bull, Akzo Nobel and are viewed as the
idea heads in their areas and alongside other key colleagues oftentimes at
different gatherings and occasions.
At Bramerz, we value this continually changing condition and work with brands
change their client desires into computerized encounters.
Working at a crossing point of innovation and media, our ability lies in the
territories of Digital Strategy, Creative, Search Engines, Media, PR and
Technology and past our administration's wing, there is an in-house adventure
arm that takes a shot at bleeding edge answers for fueling our very own item
Page | 40
activities.
Services
Quick response
Packages mall is always available to tackle the problems.
Page | 41
Police captured Lahore lady for attacking a salesgirl in Packages shopping

center
Lahore: A lady who had attacked a salesgirl in a Lahore Packages shopping

center, has been captured, police said Tuesday.
Different specialists inside the shopping center attempted to safeguard the

young lady however the lady, distinguished as Sadaf, continued hauling the
sales rep with her hair. It was not clear when the video was taken.
The police propelled an examination after the video turned into a web sensation
and captured the lady on the second day of Eid (today). A FIR was held up
against her at the Factory Area police headquarters.
As per Lahore Operations SSP, the lady had thumped the salesgirl in a
beautifiers shop after the last disclosed to her that there was no mirror in the
shop.
Page | 42
Promotions:
Uber offers exclusive discounts in partnership with packages.
Page | 43
Every now and then packages mall in collaboration with their brands offer
discounts exclusively in their mall to attract customers.
Page | 44
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CASE

Everything, for everyone

EMPORIUM & PACKAGES MALL

Where Lahore comes to shop

Problem/issue in case study

 Malls (brand: product /services) name

Introduction (Emporium and Packages)

Target market description

Advertising (creative) strategy

Definition of media objectives

Media target audience

Off the wall media

Sales promotion strategy

Personal selling strategy

Internet / social media strategy

All the praises with our gratitude to ALIMIGHTY ALLAH, whose

Furthermore I would also like to acknowledge with much appreciation the

Our special thanks to MR. IMRAN SHEIKH, public relation department

We are presenting a case study on the malls. EMPORIOUM & PACKAGS

We have analyzed existing marketing strategy of packages and emporium malls

It is matter of fact Pakistan is developing country .Where the sources of

Case study is an exploration technique, regularly found in social and life

LIMITATION IN CASE STUDY:

In the event that a researcher needs to consider a particular marvel emerging

Advertising is any paid form of non-personal presentation & promotion of

Above the line:

Advertising incorporates exercises that are to a great extent non-focused on and

Below the line:

Advertising incorporates transformation centered exercises which are

Through the line:

Advertising incorporates exercises which include the utilization of both ATL

Advertising exercises can likewise be arranged into 5 sorts dependent on the

Print Advertising: Newspaper, magazines, and leaflet notices, and so forth.

Broadcast Advertising: Television and radio promotions.

Outdoor Advertising: Hoardings, standards, banners, wraps, and so on.

Product/Brand Integration: Product positions in excitement media like the TV

There are 3 primary objectives of advertising. These are:

Different objectives of advertising are subsets of these three objectives. These

Extending Customer Base Changing Customers' frames of mind

It is essential for shopping center supervisors and proprietors to understand that

1. Become more acquainted with your media resources

1. Characterize target bunches that would be pertinent to a particular brand:

2. Digitize your media resources

3. Make your media resources obvious and easy to book

Primary demand advertising

The Nishat Group has procured some worldwide counseling administrations to

The tastefully planned the present-day structure, it gives customers a special

Services and Offering

2) Digital Marketing and Creative Services

digital methodology or building up another arrangement for the future, we

3) Brand Building and Communication Design

TVCs (Media strategy)

Slogan: Everything, for everyone

Nishat Group's Emporium Mall a positive effect on the nation

Financial improvement is the spine any country lays on - to flourish, to thrive -

befittingly benefits the framework it exists in. In such manner as well,

At times emporium mall in collaboration with their brands offer discounts

Slogan: where Lahore comes to shop

How they work

He stated, In B2B Marketing, I am in charge of promoting our item portfolio,

In Mall Marketing, I worked in Pakistan biggest Shopping Mall, Dolmen Mall

My work experience has presented me to a various scope of customers and

Packages Mall Mobile App

Bundles Limited as of late assembled the greatest Mall in Pakistan "Bundles