STUDY OF CROMPTON FAN

INTRODUCTION

CG has been an integral part of the India manufacturing story, one that has accelerated
with the socio-economic change in the country. A legacy company spanning over seventy five
years, CG has maintained its unwavering focus on India as a strategically important market.
Backed by our strong manufacturing capabilities, skilled workforce and technological edge, we
have retained a competitive advantage in the industry. From our market leading UHV solutions,
to being a preferred partner in sectors that define India’s economic prowess and industrial
growth, to supporting the country’s next leg of modernisation through Smart Grid and GIS,
producing bestin-class energy efficient motors, providing technological support to Indian
Railways - CG has made its mark as a reliable, innovative and sharply skilled manufacturer.
Strengthening the Core is about building on that intrinsic power centre from which springs the
innate ability to perform and operate effectively. At CG, we are doing this by building on our
core strengths, capabilities and competencies. Simply put, it is about doing what we do best.

For this year’s letter, I would like to start with a bit of history. Your Company was a
leading India-based player in transformers, switchgears, motors, fans, lights and other electrical
consumer products in 2005, when it made its first international acquisition of the Belgium based
Pauwels Group. It gave CG additional manufacturing facilities for power and distribution
transformers in Belgium, Ireland, Canada, the USA and Indonesia. This was followed by a series
of other acquisitions: of Ganz’ transformer and rotating machine facilities in Hungary in 2006; of
a series of automation businesses in Ireland, the USA, the UK and of ZIV in Spain; of power
systems and solutions businesses in the USA and the UK; of drives and automation in India and
Sweden; and some other operations involving services. The rationale for such acquisitions were
two-fold: first, to give CG a strong presence in markets abroad; and, second, to integrate these
enterprises in a manner such that your Company became a ‘full solutions provider’ to customers
across the world. Thanks to soaring demand right up to FY2011, majority of these acquisitions
earned good profits for your Company as a whole. In the first six years, the gains to CG were
excellent. The net present value of what your Company earned from these businesses exceeded
the cost of acquisition. Matters began to turn for the worse from FY2012, and the more so during
the next four years leading up to FY2016. In large part, it had to do with a tremendous slowdown
in demand for electrical equipment and solutions throughout the developed nations. Moreover,

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barring a few international facilities, the effects of a demand downturn were exacerbated by a
flawed integration strategy in the power systems business. For four consecutive years, actions
were taken to correct the execution strategy. Among others, these involved substantial new
investments in setting up modern plant and equipment, calibrated rationalisation of the work
force and exploring new markets. None of these worked sufficiently enough to turnaround most
of the businesses from making losses to earning sustained profits. It became unsustainable.

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HISTORY

Col. R. E. B. Crompton founded R.E.B. Crompton & Company in 1878. The company was
merged with F.A. Parkinson in 1927 to form Crompton Parkinson Ltd. Greaves Cotton and
Company, established by James Greaves in 1859, was appointed as their concessionaire in India.

In 1937, Crompton Parkinson established Crompton Parkinson Works Ltd. in Bombay as a

wholly owned Indian subsidiary. In collaboration with Greaves Cotton, it also established a sales
organisation, Greaves Cotton & Crompton Parkinson Ltd. In 1947, just before India's
independence, Lala Karam Chand Thapar, an Indian industrialist, bought Greaves Cotton when
the company was put up for sale. With this acquisition, Karam Chand Thapar gained control of
several associated companies such as Crompton Parkison Works, Greaves Cotton and Crompton
Parkinson Company.

The name Crompton Greaves Limited was adopted on 2 August 1966, following a court-directed
amalgamation of Greaves Cotton and Crompton Parkinson Ltd.

Over the years, the company has evolved into one of India's largest private sector enterprises.

In 1974, Crompton Greaves signed a Western Hemisphere exclusive with CEO H.W. (Hub)
Markwardt of Fort Worth, Texas based Encon Industries to begin exporting their highly efficient
high-breeze electric ceiling fans to the American market. Over the next 10 years, Crompton
Greaves would export over 6 million units of ceiling fans to Markwardt in North & South
America primarily for residential use under the brand name "Encon", which stood for ENergy
CONservation.

After the acquisition of the Belgium-based Pauwels Trafo/Pauwels Group in May 2005,
Crompton Greaves was ranked amongst the world's top ten electrical transformer manufacturers.
The company subsequently acquired companies outside India. These include Ganz (Hungary),
Microsol (Ireland), Sonomatra (France), MSE Power Systems (USA), and ZIV (Spain).

Crompton Greaves is a part of the US$4 billion Avantha Group, and is headquartered in a
building CG House at Worli, Mumbai. In 2009 Crompton Greaves adopted a new brand identity
and is since known as CG.Crompton Greaves made series of acquisitions overseas which

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included [4]- ZIV Group for Euro 150 Mn, QEI Inc, provider of SCADA and automation
systems for $30.0 Mn and Emotron Group, a power electronics and engineering company, for
$82.3 Mn (57.8 Mn Euros).

In September 2012, HSBC Global Investment Funds raised its stake in Crompton Greaves from
1.29% to 2.68% through bulk deal on BSE for R927.3 million.

In March 2009, Crompton Greaves acquired 41% stake in Avantha Power & Infrastructure
Limited for R2.27 billion.

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Crompton Greaves Hill Briz 3 Blade (1200mm) Ceiling Fan Price:Rs. 1,399

BODY AND DESIGN FEATURES

Blade Material Aluminum

Blade Sweep 1200 mm

GENERAL

Number of Blades 3

Brand Crompton Greaves

Suitable For Indoor and Outdoor

Brand Color Opal White

Shade Opal White

Model Name Hill Briz

Motor Speed 370 RPM

Color White

Type Ceiling Fan

Number of Speed 5

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Settings

PRODUCT DETAILS

1 Motor, Down Rod, Shackle, Down Rod Cover & Pair of

Sales Package
Canopies, A Set of 3 Blades Available in Separate Pack

Suitable For Indoor and Outdoor

DIMENSIONS

Weight 3.8 kg

Crompton Greaves Aura 3 Blade (1200mm) Ceiling Fan Price: ₹ 2,170

BODY AND DESIGN FEATURES

Blade Material Metal

Blade Sweep 1200 mm

GENERAL

Number of Blades 3

Brand Crompton Greaves

Suitable For Indoor, Outdoor

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Model Name Aura Ivory

Airflow 230 CFM

Shade Red

Motor Speed 320 RPM

Brand Color Yellow

Color Red

Type Ceiling Fan

Pack of 1

Power Requirement AC 100 - 240 V, 50 Hz

Number of Speed
4
Settings

Blade Material Metal

PRODUCT DETAILS

Sales Package 1 Fan

Blade Sweep 1200 mm

Airflow 8000 cfm

Other Power Copper Winding, Double Ball Bearings. 2 Years Onsite

Features Warranty.

DIMENSIONS

Weight 4 kg

Downrod Height 25 cm

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Crompton Greaves High Speed 3 Blade (1200mm) Ceiling Fan Best Price: ₹ 1,889

BODY AND DESIGN FEATURES

Blade Sweep 1200 mm

GENERAL

Number of Blades 3

Brand Crompton Greaves

Suitable For Indoor, Outdoor

Model Name High Speed 48"

Shade Brown

Motor Speed 370 RPM

Brand Color Brown

Color Brown

Reversible Rotation No

Type Ceiling Fan

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Number of Speed
3
Settings

Pack of 1

PRODUCT DETAILS

Sales Package Fan

Suitable For Indoor, Outdoor

Blade Sweep 1200 mm

DIMENSIONS

Weight 3.88 kg

Crompton Greaves Aura Prime Himalayan 3 Blade (1200mm) Ceiling Fan

Best Price: ₹ 2,638

TECHNICAL DETAILS

Brand Crompton

Color HIMALAYA GREY (colors may vary)

Size 26X21X25 CM

Manufacturer CROMPTON GREAVES CONSUMER ELECTRICALS LIMITED

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Crompton Greaves Aura Himalayan Grey 1200mm 3 Blade Ceiling Fan

feature
(Grey) ANTI DUST FAN
Crompton Greaves Uranus 4 Blade (1200mm) Ceiling Fan Price: ₹ 2,569

BODY AND DESIGN FEATURES

Blade Sweep 1200 mm

GENERAL

Number of Blades 4

Brand Crompton Greaves

Suitable For Indoor, Outdoor

Model Name Uranus 1200mm

Motor Speed 320 RPM

Brand Color Black

Shade White

Color White

Type Ceiling Fan

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Number of Speed
4
Settings

PRODUCT DETAILS

Motor, Blades, Canopy, Bottom Canopy, Shackle Assembly,

Sales Package
Down Rod, 1 Set of Unassembled Plate

Blade Sweep 1200 mm

DIMENSIONS

Weight 3.75 kg

Crompton Greaves High Flo Eva 3 Blade (400mm) Table Fan Price: ₹ 1,719

GENERAL

Number of Blades 3

Brand Color White

Model Name TFHIFLO16EVA

Remote No

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Pack of 1

Blade Material Aluminium

PRODUCT DETAILS

Sales Package 1 Motor and Set of 3 Blades

Blade Sweep 400 mm

Other Body and

Plastic Body and Base, Wider Base
Design Features

DIMENSIONS

Weight 4.1 kg

Box Height 13 cm

Box Length 59 cm

Depth 20 mm

Box Width 46 cm

Crompton Fizzair TFFIZZAIRHS16 3 Blade Table Fan Price: ₹ 2,573

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TECHNICAL DETAILS

Brand Crompton

Color Opal White

Model TFFIZZAIRHS16-OPW

Size Standard

Warranty 2 years on product

Manufacturer Crompton

High speed fanWide oscillation with controlElegant looksWarranty: 2

feature years on productPower: 105 watts; Operating Voltage: 220 - 240
voltsIncludes: Fan, Motor, Motor cover, Base plate and Stand

Crompton Greaves Bubbly 3 Blade (200mm) Table Fan ₹2,350

BODY AND DESIGN FEATURES

Blade Sweep 200 mm

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Blade Material Plastic

GENERAL

Number of Blades 3

Brand Crompton Greaves

Suitable For Indoor

Shade Blue

Model Name Bubbly 200mm

Motor Speed 2200 RPM

Brand Color Blue

Color Yellow

Type Table Fan

Number of Speed
0
Settings

Pack of 1

Blade Material Plastic

PRODUCT DETAILS

Suitable For Indoor

Sales Package 1 Fan

Blade Sweep 200 mm

DIMENSIONS

Weight 1 kg

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Crompton Greaves Brisk Air 5 Blade (200mm) Exhaust Fan Price: ₹ 1,198

BODY AND DESIGN FEATURES

Blade Sweep 250 mm

GENERAL

Number of Blades 5

Brand Crompton Greaves

Suitable For Indoor

Shade White

Motor Speed 1250 RPM

Airflow 256 CFM

Brand Color White

Model Name Briskair

Type Exhaust Fan

Color White

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Reversible Rotation No

Number of Speed
1
Settings

Power Requirement 230v

PRODUCT DETAILS

Sales Package 1 Fan

Suitable For Indoor

Blade Sweep 250 mm

Airflow 256 CFM

DIMENSIONS

Weight 0.8 kg

POWER FEATURES

Power Requirement 230v

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CONCLUSION
India’s weather can only be managed if you have the right air circulator in your home.
Throughout the year, be it summer or winter, having fans in your home is not just a requirement,
but an essential. Crompton understands this need well, and offers a range of modern air
circulator systems that are the solution your home needs. With over twenty years of experience
keeping Indian homes cool and breezy, we understand the need of each room, and have a fan for
you that is the right fit.

Our product range includes ceiling fans that are stylish and fit well with your room’s designs,
table and pedestal fans that offer portability, wall mounted fans for those tight spots where most
fans won’t fit as well as exhaust fans to keep your bathroom and kitchens airy and smell-free.
With a competitive range, Crompton ensures that you find the right fans online or offline.
Whether you plan to add a zing to your living room, need a new pedestal fan for your balcony or
want to do over your kids’ room with the best cartoon graphics, we have an option for you!

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COURSE OUTCOME

a. Use basic management principles to execute daily activities

b. Use principles of directing and controlling for implementing the plans
c. Apply principles of safety management in all activities.
d. Understand various provisions of industrial acts.

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REFERENCE

www.crompton.co.in
www.mysmartprice.com

www.wikipedia.com

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