APPLE INC’s

COMPANY’S PROFILE:
 Company’s vision & mission statement:
MISSION: “to bringing the best user experience to its customers through its innovative
hardware, software, and services.”

VISSION: “We believe that we are on the face of the earth to make great products and
that’s not changing.”

The company’s corporate mission and vision statements motivate employees to support and
contribute to innovation for competitive advantage. Apple Inc.’s generic strategy and intensive
growth strategies define such competitive advantage, especially to counteract the effects of
competitors like Samsung, Google, Amazon.com, Dell, Lenovo, Sony, and PayPal. Apple has
changed its corporate vision and mission statements over time, to reflect changes in the
company from the time of Steve Jobs to the current leadership of Tim Cook. The vision
statement and mission statement now represent the company’s efforts in addressing business
opportunities in the computer technology, consumer electronics, cloud computing, digital
distribution services, and semiconductors industries.

Apple Inc.’s mission statement satisfies conventions regarding ideal corporate mission
statements. Currently, Apple’s corporate mission focuses on products and leadership in product
development. Thus, it is recommended that the company add information on corporate
philosophy, corporate image, employees, and the current and possible future strategic aims of
the business.

APPLE REVENUES SINCE 2006-2019

Apple annual/quarterly revenue history and growth rate from 2006 to 2019. Revenue can be defined
as the amount of money a company receives from its customers in exchange for the sales of goods
or services. Revenue is the top line item on an income statement from which all costs and expenses
are subtracted to arrive at net income.

 Apple revenue for the quarter ending June 30, 2019 was $53.809B, a 1.02% increase year-
over-year.
 Apple revenue for the twelve months ending June 30, 2019 was $259.034B, a 1.47%
increase year-over-year.
 Apple annual revenue for 2018 was $265.595B, a 15.86% increase from 2017.
 Apple annual revenue for 2017 was $229.234B, a 6.3% increase from 2016.
 Apple annual revenue for 2016 was $215.639B, a 7.73% decline from 2015.