QFD

Correlations

Positive +
Negative −
No Correlation

Relationships

Strong ●
Moderate ○
Weak ▽
○ ●
Direction of Improvement
● ● ●
Maximize ▲
● ● ●
Target ◇
○ ●
Minimize ▼
○ ● ● ● ● ● ●
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Direction of Improvement ▲ ▼ ◇ Customer Competitive Assesment

Requirements

Kemasan warna hijau dan biru

Functional

Logo kemasan daun kemangi

Kemasan primer bioplastik

Kemasan sekunder 3 ply

Ekstrak daun kemangi

Tutup kemasan pump

Kemasan tersier 5 ply

Sodium karbonat
Minyak Zaitun
Minyak kelapa

Triclorocarban
Maximum Relationship

Competitor #1: Zweena

Competitor #2: Anella

Customer Importance

Competitor #4: St Ives

Triclosan

Competitor #3: Detol

Relative Weight
Weight Chart

Our Product
Customer
Requirements
(Explicit and
Row #

Row #
Implicit) 0 12 3 4 5

1 ||| 6% 2 5 Warna alami ● 5 5 5 1 1 1

2 |||| 10% 3 5 Aroma alami

● ○ 5 3 2 3 4 2

3 ||| 6% 2 5 Tekstur shower oil ● ○ ● 4 1 1 1 1 3

4 ||| 6% 2 5 Volume 250 ml

▽ ▽ ▽ ▽ ▽ ● ● ● 3 4 4 3 5 4

5 ||| 6% 2 5 Harga Murah

○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ 4 5 5 5 2 5

6 |||||||| 16% 5 5 Manfaat sebagai antiseptik

○ ● ● 5 5 4 4 2 6

7 |||||||| 16% 5 5 Informasi produk

● ● ● 4 4 4 4 4 7

8 |||||| 13% 4 5 Kemasan ramah lingkungan

● ● ● ● 3 1 2 2 3 8

9 |||| 10% 3 5 Kemudahan Penggunaan

● ● 4 2 3 4 4 9

10 |||| 10% 3 5 Design Menarik

○ ● ● ○ ○ 4 2 2 3 4 10

11 11

12 12

13 13

Our Product
14 14
Competitor #1
Competitor #2
15 15
Competitor #3

16 Competitor #4 16
Target for Functional

Target for Functional

Target for Functional

Requirement #1

Requirement #2

Requirement #3

Target

Max Relationship 9 9 3 9 9 9 9 9 9 9 9 9

Technical Importance Rating 219.4 112.9 45.16

Relative Weight 58% 30% 12%

|||||||||||||||||||||||||||||

Weight Chart
||||||||||||||

|||||

Our Product 1 3 4 2
Competitor #1: Zweena 2 3 5 1
Competitor #2: Anella 3 0 4 5
Technical Competitive ssesment

Competitor #3: Detol 4 1 5 4

Competitor #4: St. Ives 5 5 2 1
5

Our Product
4

Competitor #1
3

Competitor #2

Competitor #3
2
A

Competitor #4
1
0

Template Revision: 0.9 Date: 4/23/2010

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Christopher Battles