Learn & Intern 2.

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Participation Guidelines

Welcome to Shiksha Learn & Intern 2.0!

As a part of this 3-month long project, you will be performing 2 mandatory tasks and the top
performing individual/team will move forward to the Task-3 (Skill Combat) which is a skill
development & learning activity. Skill Combat is divided into 2 activities based on the team
preference-

Digital Maestro Tech Maestro

Google Paid Advertisement Web Application development using Node.js

A chance to learn & run your own Google A chance to learn & develop your own Node.js
paid advertisements. web application using Javascript, V8 and
Database management.

Evaluation to qualify for Task-3 (Skill Combat: Digital Maestro / Tech Maestro)

Top 2 teams/college will be selected for both Tech Maestro and Digital Maestro
activities respectively.

Top 2 teams will be shortlisted on the basis of the scores in Task-1 and Task-2. Evaluation will
be done on a score of 100 point scale with 70:30 weightage for Task-1 and Task-2 respectively.
Let’s walk you through the tasks and the Do’s and Don’ts

Networking Ninja (Task-1)

Every participant has to gather at least 8 honest text reviews from college
students or from any college alumni.
Duration: 15 Days | Weightage: 70%

Task-1 Evaluation Criteria:

Every additional review after the 8th review will fetch bonus point to the participant/team &
help in getting them shortlisted for the Task-3 (Skill Combat).

Quality of reviews- Comprehensiveness (detailed information about the college),

Usefulness (honest reviews with negatives and positives of the college)

Task-1 Process & Guidelines

Minimum 8 published text reviews is the criteria for completing this task, which ensures a
guaranteed certificate of participation.

Process:

Every participant will be provided with a unique link to bring in reviews. They must bring all
their reviews using the same link.

We will keep sharing the update (twice a week) with the participants about their task’s
current status (no of reviews gathered, accepted, rejected and more reviews required) using
mailers.

Guidelines:
If you have previously submitted a college review on Shiksha then it will not be counted
as a part of this project.

Review needs to be authentic and genuine. It should not be copied from anywhere on
the internet.

The review should be unbiased and have both negative and positive elements about
the college

Reviews need to be factual with relevant numbers supporting placements and packages
or any such specific details
 Campus Buzz (Task-2)
Every team has to submit 2 videos about their college out of the list of topics
provided in guidelines section by Shiksha. The videos should provide
in-depth genuine answers to the pointers asked in a topic, shot by an
individual with the voice over and with all the details.
Duration: 10 Days | Weightage: 30%

Task-2 Evaluation Criteria:

All mandatory pointers should be answered in the video

Video quality and clarity

Coverage of the non-mandatory questions in every topic will fetch extra scores.

In-depth and genuine information provided as the answers to the pointers in the video

Process:
The video can be made using a camera phone or camera.

The video will be edited by team Shiksha for further improvements.

Video needs to be shared via Google Drive

Every student will be provided with some sample videos and tips from Shiksha to create
these videos

Use of video editing tools is allowed. However, the video should not include any
watermark of copyright except your name.

Guidelines:
Every team has to provide minimum 2 videos on any 2 topics mentioned below.

Quote the source of the information used in the video. (e.g. college admission brochure,
quora, students, placement report or any other)

Video Background needs to be still and clear

Background noise should be negligible

Try making a video in the landscape mode (Holding the phone/camera horizontally

Only one person should be there in the video.

Minimum duration of the video should be 4 minutes.

 Quality of the video has to be in HD.

Video should be shared in any of the format- .mp4, .avi, .mpeg, or .mov

Do not include any background music or sound effects.

Person in the video should wear solid colour clothes.

P.S- Short sample videos shared below for more clarity

Placements Admission & Fees

Placements
Topics for the video

Topic Mandatory Pointers to Cover Pointers for Extra scores

Placements Specify if your college has a Placement cell and Share the breakup of the
the facilities that the cell provides branch wise placements

Eligibility criteria for placement in your college Is there any Internship

(course duration, marks, attendance etc.) required in your course?
What projects are undertaken
Percentage of students who got placed for the during internship or otherwise
last two years (mention companies, domain, to benefit placements?
packages)
Are they any off campus
Highest/Lowest /Average package placement activities?

Which were the top companies visiting the

campus for placement (mention details of the
domains, package offered)

Details on provision of PPO/PPI in your college

Hostel Hostel location (In campus or out of it, distance Specification of the Hostel
to college) blocks

Room setup (Single room/sharing- Ac/non-AC) Fun activities (Illegal activities)

Availability of Mess / Canteen (Food variety,

additional eateries near hostel)

Facilities- Washroom/ laundry/ common room

/sports area /Wi-Fi

Separate hostels for boys and girls/ co-ed

(Capacity, unique facilities)

Hostel Rules & Regulations (in and out time,

safety, CCTV Cameras, past incidents)

Hostel and mess Fees (Fees breakup)

Lab Details of department wise labs Live recording from Lab (with
voice over)- Maintaining below
Availability of Lab assistant (supported offered guidelines-
during practical) Record a live lab practical

Specify Lab timings (Rules and regulations) Capture the complete practical,
along with facilities being used
Facilities (Availability and quality of equipment/ for practical
latest software/latest technology)
Record with minimum
background noise

Video recording to be made in

landscape mode

Description of the ongoing

practical can be given in voice
over during the video recording
Topics for the video

Topic Mandatory Pointers to Cover Pointers for Extra scores

Admission & Application & Admission process – offline/online Batch Intake (Complete
details semester, lateral entry, etc.)
Fees
Eligibility (Reservation quota for all categories)( Gender Ratio
Entrance exams)

Application fees and payment mode (category

wise if applicable)

Most popular courses of your college (why it is

popular/how many student & faculty are
available in the course/benefit of joining the
course)

Acceptance ratio (how many students applied

and how many got accepted)

Fees Breakup – academic fees, hostel fee, mess

fees, and any other fees (bifurcation), laundry
fees)

Scholarships- types, criteria and slabs

Faculty Quality of Faculty (how many PhDs/visiting/
permanent) (How supportive is the faculty) (Avg.
years of exp.)
Teaching methodology (practical vs. theoretical)
Classroom assessments/ grading systems (what
is the marking scheme/grade system
used/project scoring)
Split of experienced vs. fresher
faculty
Interview the faculty- (course
details, teaching pedagogy,
workload of course, relevance
of curriculum to industry)

Details on Students faculty ratio (how many

students are there in a single class?)

Quantity of assignments (frequency, research

basis, projects, etc.)

Star/Prominent Faculty (Visiting Faculty/ industry

professionals/seminars or conferences with
guest speakers)

Student’s Life How do you spend the day in your college? (the Popular Fests
classes/canteen/break time/clubs)

How I survived my 1st year of college (the

admission process, classroom experience, events
(extra curriculum activities), exam, etc.)

Student’s life outside the classroom

Topics for the video

Topic Mandatory Pointers to Cover Pointers for Extra scores

About College Location highlights & connectivity Quality of College

management (Feedback/
What is your college known for? (Alumni quality of board)
presence of your college)
Skill development activities
Diversity of students (in terms of location, profile, (specific details of the
etc.) activities)

On-campus facilities (library, finance labs, mall, Initiatives for student

bank, ATM, shops, etc.) development (Areas of focus,
details on clubs/voluntary
Rules & regulations (strictness, dress code, teams, etc.)
timings, attendance)

College cultural festivals and initiatives

Industrial Visits (if any)

Campus Security (what measures have been

taken to ensure safety on campus)

Ragging (if any), initiatives held against ragging

Lesser-known facts about your college

Pros & Cons of your college

Classroom / Quality of classrooms (Ac/ Non-Ac) Co-ed sitting- does this pose a
problem
Curriculum Classroom facilities (Seating arrangement
/classroom setup)

How many hours of teaching every week? (is it

enough to cover the curriculum/methods used for
teaching)

Teaching methodology (practical vs theoretical)

Attendance eligibility and weightage (If any)

Books and prep material (case study/ notes/ ref.

books/ presentations)

Comprehensive curriculum (how relevant is the

curriculum to the industry requirements)
Weightage in overall assessment ( exam patterns/
classroom assessment/ weightage given to
projects)

Expectations Expectation (around campus, facilities, student

diversity, teaching pedagogy, extracurricular
vs. Reality activities and placements) vs. Reality
 Skill Combat (Task-3)
Top 2 teams of every college (basis the preferred activity selection during
the registration process) will be shortlisted to be a part of each of Skill
development activities.

Activity 1: Digital Maestro

Google paid advertisements, where students have to run paid ads to promote their college
review page link on Shiksha via Google Ads. (Shiksha team will share the college review page
link separately with the selected participants to be used for advertisements)
Maximum amount to be provided by Shiksha for ad promotion to every team: Rs. 2000

Activity 2: Tech Maestro

Development of your own web application using Node.js, Javascript, V8 and database
management systems. Activity will also include live theory sessions from Industry experts
along with practical development sessions.

Evaluation Criteria for Activity 1: Digital Maestro

The performance will be judged on the basis of;

Number of clicks
Effective cost per click

We suggest teams to promote the link through their personal social network as well as
Google advertisement

Process for Activity 1-

Teams have to create a Gmail account for setting up the account.

They have to create an advertiser account associated with the Gmail id and need to share the
standard rights of the advertiser account with Shiksha.

They will be provided with videos and documents along with third party links to understand how
to run Google ads.

Teams will be provided with a link to join the online discussion.

In the initial sessions of the online discussion, understanding of the Google Ads platform and
targeting knowledge will be shared with the participants.

After sharing the pre-requisites, teams will be executing their Ads.

 Participants have to use their credit/debit cards to make the payment. Shiksha will reimburse
the amount (in the participants Paytm account) once the team submits the invoices after
running the ads. Maximum of 2000 INR will be reimbursed for any team. Shiksha is not liable
for the amount spent greater than this.

Evaluation Criteria for Activity 2: Tech Maestro

The performance will be judged on the basis of

Scores in the short knowledge test
Code precision and quality of the final live project development

Process for Activity 2-

Top 2 teams will be shortlisted from every college.

They will be provided a booklet about the course and its structure with a schedule and
outline of the course

Teams will be provided with a link to join the online course.

In the initial sessions, understanding and knowledge about the setup and key concepts
will be shared with the participating teams.

After understanding the basics, everybody will be participating in a final live project
development to get real time practical knowledge.

Pre-requisites for Activity 2

Everybody must know basics of java script

Teams must carry a laptop or desktop with fast internet connectivity

Webcam is required for online course to be interactive

Everyone should have an active gmail account

Rewards:

Internship opportunity with Apple iPad worth up to 1 lakh

naukri com
India’s No 1 Job Site Be found

Amazon Kindle & Alexa-Echo Dot Scholarships & Cash Reward

worth up to 2 lakhs worth up to 2 lakhs

Paytm money Online Certification & Courses

(Digital marketing, Social media, Engineering, Coding, Photography, etc)
worth up to 1 lakh
worth up to 7 lakhs

Shiksha branded goodies Marketing expenditure for

worth up to 4 lakhs Digital Maestro Task worth up to 8 lakhs

Distribution of rewards-
Rewards to be distributed at team level (irrespective of team strength) on the basis of the
score and the reward preference they opted for while registering for the project.

In case the first preference reward of the winning team is consumed, then they will be
eligible for the other available awards in the first preference bucket followed by
preference 2 reward

All kind of rewards & certificates will be dispatched after the completion of the project.
Important Note:
All the students shortlisted for the internship will have to go through rounds of interview
with the company before their final selection.

All the internships will be unpaid