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A.

Front Matter
Title Page
Table of Contents
References

REQUIREMENTS:
- FONT SIZE – ARIAL SIZE 12
- DOUBLE SPACE
- 1 – 1.5 MARGIN

B. Body of Paper
Introduction

Company Background and History(Re-write on how the researchers tell


the story of the company according to their perspective. Cite sources
because it is not written in your own words).

Objectives of the Study

Products

Company Analysis
A. SWOT Analysis and explain
B. EXTERNAL ANALYSIS
C. Strategy for International Penetration (Mode of Entry)

Conclusion
What will be now the competitive advantage of the company against its
competitors based on your recommended strategies? Describe your
realizations in writing this STRAMA paper. What are the current strategies
of the company? What are your recommended strategies? Compare and
evaluate. How do you assess the current company/organizational
performance of the company i.e. operation, marketing, finance? What would
you recommend to the top management to improve/better its current
company performance? What will be now the competitive advantage
against its competitors based on your recommended strategies?

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