Assignment Title: "Business Analysis: SWOT Analysis of a Current Company"

Objective:
The objective of this assignment is to research and analyze a current business of your choice
through a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This
assignment aims to enhance analytical and presentation skills, providing valuable insights into
strategic business evaluation (the ability to look beyond the obvious facts regarding short term
viability of the company business o more fundamental factors such as trends).

Instructions: Individual Assignment

1. Company Selection:
a. Choose a current business of your interest. This could be a local, national, or international
company.
b. Ensure the company is publicly traded or has sufficient publicly available information for a
thorough analysis.

2. Research Phase:
a. Conduct detailed research on the chosen company, focusing on its history, industry,
competitors, financial performance, recent news, and strategic initiatives.
b. Gather information on the company's mission, vision, and key stakeholders.
c. Identify and analyze recent developments that might impact the company.

3. SWOT Analysis:
a. Conduct a SWOT analysis for the selected company.
- Strengths: Internal factors that give the company an advantage.
- Weaknesses: Internal factors that may hinder the company's performance.
- Opportunities: External factors that the company could exploit for growth.
- Threats: External factors that may pose challenges to the company.

4. PowerPoint Presentation: Min 6 Slides

a. Create a PowerPoint presentation summarizing the key findings from your SWOT analysis.
b. Include visuals such as charts, graphs, and images to enhance the presentation.
c. Your presentation should cover key aspects of the company's strengths, weaknesses,
opportunities, and threats.

5. Written Report:
a. Develop a written report (minimum 3 pages, maximum 5 pages, MLA format, font 12 Times
New Roman) expanding on your SWOT analysis.
b. Provide detailed explanations for each element of the analysis, citing specific examples and
evidence.
c. Discuss the implications of your findings for the company's strategic planning and prospects.

6. Recommendations:
a. Based on your analysis, propose strategic recommendations for the company's future growth
and sustainability.
b. Support your recommendations with insights from your SWOT analysis.

7. Grading Criteria:
Depth and accuracy of research.
Clarity and thoroughness of the SWOT analysis.
Creativity and professionalism of the PowerPoint presentation.
Coherence and quality of the written report.
Practicality and justification of strategic recommendations.

8. Submission Details:
PowerPoint Presentation: In-class presentation on [2, 4, 6, & 8 December 11, 2023] &
Written Report: Submit electronically by [December 12, 2023].
This assignment provides students with an opportunity to apply strategic analysis tools,
enhance research skills, and practice effective communication through both oral and written
presentations. Additionally, it encourages critical thinking in proposing strategic
recommendations based on the SWOT analysis.