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3rd Internal Eval Assignment
3rd Internal Eval Assignment
2. Select any one of the given cases and answer the questions given below for
each of the cases
3. You may submit your assignment either in groups of two, three or four team
members or even individually.
Q.1 The Indian Air Travel market seemed to have been in the maturity stage of its
Life cycle, when Indigo entered the airline service business. Indigo’s actions
however seemed to have shifted the air travel business into a dynamic growth
stage. How would you explain this phenomenon?
CASE 2- DABUR