AMAZON.

COM

1. Is an American multinational technology company based in Seattle,

Washington, that focuses on e-commerce, cloud computing, digital
streaming, and artificial intelligence.
2. Amazon was founded on July 5, 1994, in Bellevue, Washington.
3. Amazon is the largest internet marketplace on earth.
4. Amazon, currently is around 185 countries in the world
5. Started in 1994 as a bookstore Amazon
6. soon expanded and became the everything store. While the company core
business model is based on its online store.
7. Amazon launched its physical stores, which generated already over five
billion dollars in revenues in 2017.
8. That makes Amazon the fourth most popular site in the US.
9. The Amazon business model revolves around four main players:
o Consumers = Consumers find products at a lower price and get them
fast.
o Sellers= Sellers can find new market opportunities or decide not to
carry any inventory.
o Enterproses= Developers and enterprises can rely on AWS cloud
services.
o Content creators can effectively monetize their info-products through
programs
10. BUSINESS OPORTUNITIES
 Meeting a need = Customers decide the new market
 Location considerations = Amazon analyzes if there is going to be a need in
a location
 Necessary Resources = Amazon starts to compile resources once it
acquires or starts its business
 Right price = Amazon provides the product or service at the right price
according to the market.
 Timing = For Amazon, timing is everything when evaluating business
opportunities: • Timing personally, • Timing in the market, • Timing for
current location.

11. Company Mindset & Innovation

 1. Regret Nothing
"I knew that if I did’t try this, I would regret it. And that would be
inescapable.
 “Regret minimization framework”
“Bezos’s risk-taking and regret-avoidance
 2. Play the Long Game
"We’re going to be unprofitable for a long time. And that’s our
strategy.
 3. Start Narrow, Then Diversify
From selling one thing (books) to everything store
 4. If You Want to Be Innovative, Prepare to Fail
"I think there’s a 70% chance you’re going to lose all your money, so
don’t invest unless you can afford to lose it."

12. Amazon is a giant marketplace where each day billions of people find
anything from the latest best selling book to things like Nicolas Cage
pillowcase.