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Lip balm

Problem/s:

 Chapped lips
 Being misplaced
 Expensive*

Existing Alternatives

 Lip exfoliators
 Moisturizing and hydrating lip products

Solution:

Unique Value Proposition:

 This product is unique in the way It comes with trendy pendants and non-tarnish
chains. The lip balm is located inside the pendant
Unfair Advantage:

Costumer Segments:

Existing Alternatives:

Key Metrics:

High Level Concepts:

Channels:

Early Adopters:

Cost Structure:

Revenue Streams:

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