Digital Marketing KPI Scoreca

How to use this scorecard: First, make a copy of this view-only document. O
made, you'll be able to edit the data based on your goals and monthly stats. A
this scoresheet use the tabs to add monthly sales and marketing data to he
closer look at your KPIs.

Top KPIs
Goal Month 1 Month 2 Month 3
Visitors 0 0 0 0
MQL 0 0 0 0
SQL
% Visitors to Leads #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Closed Sales 0 0 0 0
% Leads to Sales #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Revenue
Visitors
Goal Month 1 Month 2 Month 3
Organic
Referral
Direct
Social
Paid
Total Traffic 0 0 0 0
Leads
Goal Month 1 Month 2 Month 3
Organic
Referral
Direct
Social
Paid
Total Leads 0 0 0 0
Sales
Goal Month 1 Month 2 Month 3
Organic
Referral
Direct
Social
Paid
Total Sales 0 0 0 0
KPI Scorecard
his view-only document. Once a copy is
goals and monthly stats. At the bottom of
and marketing data to help you take a
ur KPIs.

Month 4 Month 5 Month 6

0 0 0
0 0 0

#DIV/0! #DIV/0! #DIV/0!

0 0 0
#DIV/0! #DIV/0! #DIV/0!

Month 4 Month 5 Month 6

0 0 0

Month 4 Month 5 Month 6

0 0 0

Month 4 Month 5 Month 6

0 0 0
 Sales Metrics
Month 1
Sales EffortTime or $ Spent
# SQLs Generated
# Sales ClosedCost per sale
Cold Email
Cold Call
Warm Email
Demo
Meeting
Totals 0 0 0 0
Month 2
Sales EffortTime or $ Spent
# SQLs Generated
# Sales ClosedCost per sale
Cold Email
Cold Call
Warm Email
Demo
Meeting
Totals 0 0 0 0
Month 3
Sales EffortTime or $ Spent
# SQLs Generated
# Sales ClosedCost per sale
Cold Email
Cold Call
Warm Email
Demo
Meeting
Totals 0 0 0 0
Month 4
Sales EffortTime or $ Spent
# SQLs Generated
# Sales ClosedCost per sale
Cold Email
Cold Call
Warm Email
Demo
Meeting
Totals 0 0 0 0
Month 5
Sales EffortTime or $ Spent
# SQLs Generated
# Sales ClosedCost per sale
Cold Email
Cold Call
Warm Email
Demo
Meeting
Totals 0 0 0 0
Month 6
Sales EffortTime or $ Spent
# SQLs Generated
# Sales ClosedCost per sale
Cold Email
 Cold Call
Warm Email
Demo
Meeting
Totals 0 0 0 0
LTV of Sale

LTV of Sale

LTV of Sale

LTV of Sale

LTV of Sale

LTV of Sale
0
 Marketing Metrics
Month 1
Marketing Effort Time or $ Spent
# MQLs Generated
# SQL Generated
Blogging
Workflow Emails
Guide #1
Guide #2
Guide #3
Email Newsletter
Social Media Management
Social Media Ads
Adwords - Search Ads
Adwords - Remarketing Ads
Totals 0 0 0
Month 2
Marketing Effort Time or $ Spent
# MQLs Generated
# SQL Generated
Blogging
Workflow Emails
Guide #1
Guide #2
Guide #3
Email Newsletter
Social Media Management
Social Media Ads
Adwords - Search Ads
Adwords - Remarketing Ads
Totals 0 0 0
Month 3
Marketing Effort Time or $ Spent
# MQLs Generated
# SQL Generated
Blogging
Workflow Emails
Guide #1
Guide #2
Guide #3
Email Newsletter
Social Media Management
Social Media Ads
Adwords - Search Ads
Adwords - Remarketing Ads
Totals 0 0 0
Month 4
Marketing Effort Time or $ Spent
# MQLs Generated
# SQL Generated
Blogging
Workflow Emails
 Guide #1
Guide #2
Guide #3
Email Newsletter
Social Media Management
Social Media Ads
Adwords - Search Ads
Adwords - Remarketing Ads
Totals 0 0 0
Month 5
Marketing Effort Time or $ Spent
# MQLs Generated
# SQL Generated
Blogging
Workflow Emails
Guide #1
Guide #2
Guide #3
Email Newsletter
Social Media Management
Social Media Ads
Adwords - Search Ads
Adwords - Remarketing Ads
Totals 0 0 0
Month 6
Marketing Effort Time or $ Spent
# MQLs Generated
# SQL Generated
Blogging
Workflow Emails
Guide #1
Guide #2
Guide #3
Email Newsletter
Social Media Management
Social Media Ads
Adwords - Search Ads
Adwords - Remarketing Ads
Totals 0 0 0
etrics
# Sales ClosedCost per sale LTV of Sale

0 0 0

# Sales ClosedCost per sale LTV of Sale

0 0 0

# Sales ClosedCost per sale LTV of Sale

0 0 0

# Sales ClosedCost per sale LTV of Sale

 0 0 0

# Sales ClosedCost per sale LTV of Sale

0 0 0

# Sales ClosedCost per sale LTV of Sale

0 0 0