FEATURES OF A GOOD PRESENTATION

PURPOSE OF PRESETATION:

It is useful to make sure the exact purpose of the presentation. A presentation usually has 4 basic
functions:

To inform

To encourage

To persuade

To entertain

Audience research:

Every communication must be in form and style which suits the audience. The tone and the matter of the
speech depend upon the nature of the audience. In analysing the audience, age group is very important
factor. Different age group respond differently to the presentation.

High school children like to be treated as adults they can appreciate sincerity and are not very critical.
Visual aids are effective

Children love to listen to stories and they appreciate dramatic presentation emotions of joys and sorrows
can be aroused through stories.

Preparation of the text of the presentation:

In any presentation the subject matter of the presentation is very primary concern because the subject
and the matter is very important for any presentation without the matter of the presentation any
presentation can’t be successful.

Structuring the subject matter :

A presentation has 3 parts the introduction, the main body and the conclusion.

Structuring of the text helps the presentation in following ways:

Establishing the relationship among ideas

Developing the complete arguments

Tightening the text as per the time constraints

Providing the audience a grip on the subject matter

Emphasizing the significant ideas of the theme

Stimulating the audience to learn what he or she thinks

Registering the important concept with the audience

Language and style:

The style of the oral presentation is different from the written presentation in any language the difference
must be kept in mind while drafting a presentation the style of the presentation must be simple and direct
as the conversation.

Timing for speech in an oral presentation:

The efficient speaker arranges the text of his speech in such a way that till the end of the presentation the
listener do not get restless. Also the time of day affects the audience. The afternoon hours hardly make
any listener interested to listen to a presentation. But yet an efficient speaker may try to make that session
interesting. For keeping to time an efficient speaker takes care of the concentration problem that the
audience has with regards to time.

Environment for speaking while making presentation:

For effective speaking the venue or the place of delivering the speech plays a very important role. The
speaker must be aware of the size of the room where he or she has to deliver the speech for an oral
presentation. Sometimes the rooms are large and echoing. Speaking in such rooms require less
resonating sound. The voice should be a little muffled showing the lower notes. However, it should have
the required power. For the acoustically treated rooms the resonance of the speech in an oral
presentation has absolutely different kinds of impression on the audience. The speaker should also check
his or her voice in the rooms; find it out on his or her own, whether it reaches the last listener

itting at the back row. He or she should also find out how the delivery of the voice is. Has he or she
practiced with the microphone? The room should be well-ventilated and well-illuminated. There should
not be any distractions to both the speaker and the listeners. The distractions like noise and any other
interruptions should not be entertained. The seating layout also determines the voice flow, voice
reverberation. Every seating arrangement has its merits and demerits. There is various seating
arrangement available. When the audience sits in rows like that in a theatre, there is difficulty in eye
contact between the speaker and the listener. The environment is very formal. The horseshoe pattern of
seating arrangement is more informal and it helps in increasing participation. The curved rows too hinder
proper eye contact. People sitting around tables make it very informal unless the Audience is divided into
groups for formal intercourse.

Setting the theme of the presentation:

Steve jobs always start his presentation by setting the theme like “there is something in the air today” by
saying these words Steve jobs sets the theme of the presentation.Every presentation needs a theme but
it’s not compulsory to give it in the start last year Steve jobs sets the theme about 20 min into his
presentation once you set the theme make sure to deliver it several times in the presentation.
Demonstrate enthusiasm:

Every time when Steve jobs gives the presentation he shows his passion for the computer design. During
his presentation he uses the words like cool extraordinary and amazing because always remember the
wants to be wowed they don’t want to get bored. In giving a presentation always remember to inject your
personality into it if you think a particular feature for your product is the awesome because if you are not
enthusiastic about your product then how a can a customer shows interest in that product.

Provide an outline:

Providing the outline to the presentation is again very important.

Steve jobs outlined the presentation by saying there are 4 things I want to talk about today. So let’s get
started. Steve jobs followed his outlines by verbally opening or closing each of the section. Make the list
and offer your audience the guide post along the way.

Make numbers meaningful:

When Steve jobs announced that the apple had sold the 4 million phones, he did not simply leave the
number out of context. Instead he says that 20’000 phones every day on an average. Numbers do not
mean much unless they are placed in context.

Try for an unforgettable moment:

Unforgettable moment is the moment in your presentation that everyone will be talking about in every
Steve jobs presentation the unforgettable moment is always their.

Create the experience:

Plan and create your ideas in analogy before you starting your presentation.

Answer the one question that matters in the listener’s mind.

Have a clear sense of purpose of presentation.

Develop- “twitter like headlines”.

Use the rule of three to create a road map the listener can follow.

Always identify your enemy who are against you.

Always take intermission in every ten minutes.

Deliver the experience:

Make your visuals simple, highly visual and completely engaged.

Bring statistics to life by providing a contextual framework people can use.

Create interested and memorable words in your presentation.

Share the stage with your partners.

Use props and actual product demonstrations.

Have one definitive moment in your presentation.

Never forget your second intermission.

Refine and rehearse:

Never forget how you say something is just as important as what you say .

Rehearse and then rehearse some more until you can make it worthless.

Dress the convey the impression you are trying to make.

Your speech become polished whatever you speak to the audience not your slides.

Always have fun- even when things go wrong.

Always end with a bang- have an encore which is legendary like “one more thing!”
 Case study of industrial visit at coca-cola factory

NAME –Bablu kumar Tiwari

ROLL No. - 13305017064
COURSE – BBA (H)
SEM – 5th