Assessing Student Ad Analysis

Extended Partial
Understandin Basic Understanding Understandin *Not Yet Developed
g g
Persuasive Identifies several Identifies one or more Identifies No score is awarded
technique persuasive techniques persuasive nonpersuasive because there is
s used in each ad. techniques. techniques or insufficient evidence of
unrelated information. student performance
based on the
requirements of the
assessment task.
Plausible Provides plausible Provides plausible Provides ineffective
explanation explanations for all explanations for most explanations, OR
identified techniques. of the identified insufficient
In some cases, techniques. information.
multiple plausible
explanations are
provided or other
relevant examples are
cited.

*When work is judged to be at the partial understanding stage or not demonstrated, the teacher makes decisions about appropriate intervention to help the student improve.

Comments:

Adapted from Legacies of Ancient Egypt. Permission granted from The Critical Thinking Consortium for use by Alberta teachers.

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