Bachelor of Business

Administration brochure
2019
2 Nexford University

For more than 100 years, we have

been waiting for universities to
change. The wait is over. At Nexford,
we’re dedicated to educating not just
leaders of the world, but leaders of
tomorrow’s world.

Fadl Al Tarzi
CEO
Nexford University
 BBA brochure 2019 3

Contents

07 A next-generation
learning experience

08 Nexford University:
born different

10 What you’ll learn

14 How you’ll learn

18 What you’ll be able to do

20 Speak the language

of advanced global
business

22 Your next steps

4 Nexford University

The workplace is
changing, and so must
higher education.
 BBA brochure 2019 5

Addressing this global

tension, Nexford University
is bridging the gap between
learners and employers.
6 Nexford University

Globally
affordable
Tuition tailored to you:
the faster you finish,
the more you save.

Workplace Personalized
focused support
Master the skills to A dedicated team of
succeed in the career experts who put your
you want. needs first.

A next-generation
learning experience
You spoke, we listened
To build our degree programs, we analyzed
30 million jobs and surveyed industry
leaders – including those from Microsoft,
Citi Bank, and Unilever. Nexford will never
rest. As the global marketplace evolves,
you can expect us to continually update our
curriculum to keep pace with the demands
of employers worldwide.
Headquartered in the US,
accessible worldwide
Our globally affordable solution is aligned
with workplace needs. Nexford is licensed
and governed by the Higher Education
Licensure Commission in Washington
DC. We’re accredited by the Accreditation
Service for International Schools, Colleges
and Universities.
Faculty with real experience
Many full-time faculty members at
Nexford hold the highest degree that
can be awarded in their academic area
or professional track. Hailing from many
different countries and with competency-
based education expertise, our faculty
provides you with globally applicable
business education.
BBA brochure 2019 7
Ultra-relevant learning
Straying away from outdated education
models, Nexford strives for a course-
based competency learning approach.
Our BBA prepares you with tools for the
global workplace. With our future-focused
methods, you’ll find yourself equipped to
go down many professional paths as you
accomplish your goals.
A pace as unique as your goals
Learn around your daily commitments. Unlike
traditional universities, you can progress at a
flexible pace. With our low monthly fees, the
faster you advance, the less you pay – and
the sooner you graduate with a degree. We’re
also affordable thanks to our customer-
centric model, how efficiently we operate and
how we leverage cutting-edge technology.
Build a global community
With Nexford, great ideas have no borders.
As an online university, we reach all corners
of the world. In some of our courses,
you’ll be part of a project team, giving you
the chance to interact with international
peers with a defined purpose. This brings
learning to another level – where you can
share and gain global business knowledge.
8 Nexford University

Nexford University:

65 %
born different
By 2030, there will
be an additional
350 million
Skill cycles are post-secondary
shorter than ever graduates, and
and 65% of the jobs a significant
GenZ will perform increase in the
do not yet exist number of globally
mobile students

90 350m

Source: SA Technologies
% Source: World Economic Forum

More than 90% of

students pursue
higher education
Source: Gallup

to build a career
Source: Gallup

Source: World Economic Forum

What are we
Source: McKinsey

Only 11% of preparing for?

business leaders
think today’s
graduates are
ready to enter On average, by 2020,
the workforce more than a third

11
of the desired core

%
skillsets of most
occupations will
comprise skills that
are not yet considered
crucial to the job today

>1/3 45 Up to 45% of the

tasks people are
paid to do each
%
day could be
automated with
current technology
 BBA brochure 2019 9

Solidify your skills

with specializations

78 %

83 %
360 marketing –
Digital Advertising
and Search Engine
Optimization

78% of CMOs
believe that custom
Source: CMO

content is the Digital

future of marketing Transformation –
Cloud Computing
Source: Forbes

83% of enterprise
workloads will be in
the cloud by 2020
Source: Deloitte

80 %
Source: Forrester

Source: MicroStrategy

Supply Chain and

90
E-Commerce –

%
Introduction to
Supply Chain
AI and the Future
Management
of Automation –
Nearly 80% of Machine Learning
organizations with and Predictive
superior supply chain Analytics
capabilities (also Business Analytics
More than 40% of
known as supply chain – Data Analytics
enterprises will
leaders) report revenue
create state-of-the- 90% of enterprise
growth significantly
art digital workers by analytics and
above average
combining AI with business
Robotic Process professionals
Automation (RPA) currently say data

>45 %
and analytics
are key to their
organization’s digital
transformation
initiatives
10 Nexford University

What you’ll learn

Master foundational skills and stand
out in the global marketplace with
a Nexford BBA. Our course-based
competency learning approach
pushes you out of your comfort zone
and makes you think differently.

Core courses give you a solid grounding

in essential business concepts, while
general education topics equip you with a
widely applicable set of skills. For example,
general education courses can focus on
communicating, analyzing information and
solving problems. Each business-focused
core course arms you with knowledge
relevant in different business domains.

Choose a
specialization

Focus on a
hot-topic area
After core, you have two choices. Either opt
to take a specialization with your degree,
which means you’ll follow a sequence
of four courses, or select four elective
courses. You can broaden your knowledge
with specializations that will help you learn
more in one field or area.

Choose from nine specializations:

360°Marketing
Digital Transformation
Building a Tech Startup
Product Management
Business Analytics
Supply Chain and E-Commerce
AI and the Future of Automation
Doing Business in EMEA & Australia
Doing Business Across Emerging Markets

Master the skills
you need to succeed
From your core business courses alone,
you’ll build expertise in the following areas.
Leadership and Teamwork
Demonstrate effective teamwork,
collaboration, and leadership skills in
the workplace.
Technology for Business
Integrate technology in the workplace
to support teams in achieving
organizational goals.
Corporate Sustainability
Incorporate sustainability principles within
organizational decision-making processes.
Multinational Culture
Design culturally sensitive organizational
plans in line with an understanding of the
unique characteristics of each market.
Innovation and Change
Integrate innovation within organizational
culture to satisfy specific evolving
business needs.
Information-Driven Decision
Making
Support effective decision making
processes by extracting information
from data.
BBA brochure 2019 11
Business Operations and Structure
Assess the functions of different units within
an organization in relation to one another.
Business Foundations and
Career Success
Develop a personalized pathway that
leverages ongoing academic, business
and professional learning experiences to
achieve personal success.
International Business
Make business decisions that are in tune
with the economic, social, geopolitical and
cultural environments within which global
businesses operate.
Human Resource Management
Apply strategic and operational
HRM practices to support the needs
of global organizations.
Management
Apply creative management and leadership
approaches to solve organizational
challenges and seize business opportunities.
Marketing
Align marketing strategies with organizational
goals based on an in-depth understanding of
internal and external stakeholders.
Finance
Use financial analysis to inform decision
making throughout an organization.
Accounting
Use accounting principles to accurately
inform timely financial reporting and
decision making.
View the full list of courses on
www.nexford.org/bba
12 Nexford University

Nexford makes it possible for me to

get equipped with the skills I need to
succeed in the global workplace. I have the
opportunity to network with like-minded,
hard-working and dedicated peers.
Nexford is a great place for collaboration
and opportunity!

Ayomide Blessing Adegalu

2019 BBA candidate and
scholarship recipient
 BBA brochure 2019 13

Faculty spotlight

Dr Robin Berenson Dr Debbie Wilson

Director of Academic Innovation
Nexford University
Throughout her career, Dr Berenson has
held executive leadership positions in higher
education, human resources, and healthcare.
Her past experiences include the director of
academic innovation for McGraw Hill Higher
Education, associate dean for business
at Excelsior College and dean, associate
dean, program chair, professor, instructional
designer, adjunct instructor for various online
and traditional institutions and mentor for
the Online Learning Consortium. Dr Berenson
holds an EdD in Organizational Leadership,
an MS in Human Resource Development and
Management, a BA in Psychology, and is a
certified job and career transition coach.
Assistant Professor of Business
Nexford University
Dr Debbie Wilson has 26 years’
professional and academic experience
working in various accounting positions,
primarily in the construction and real estate
industry. She was a global analyst for a
national financial company with a team
housed in Dubai and India. Before this, she
earned her Doctorate of Management in
Global Leadership from Colorado Technical
University, MBA from Regis University and
MS in Accounting from Liberty University.
She has experience in teaching online and
onground, the courses she teaches include
accounting, management, marketing,
finance, international business, economics,
and general education.

Dr Joe Cappa
Business Program Director
Nexford University
Dr Joseph Cappa is applying his 10 years
of teaching and administration experience
at Nexford. His background in teaching
ranges from online to onground. Before
entering the world of higher education, Dr
Cappa worked in a variety of areas, which
included operations management, supply
chain management, quantitative analysis/
decision making, and global leadership/
management. His research interests
over the years encompass operations
management, logistics, and supply chain.
14 Nexford University
How you’ll learn
Every Nexford course is structured
as a series of six ordered modules,
with each one building on the last.
In addition to course assignments,
at the end of each module, you’ll
also complete an assessment
to demonstrate your mastery of
course skills.
True to our promise that you’ll learn
skills you can use in the workplace, we’ll
never ask you to read 80-page theoretical
research papers – instead, expect a
concise executive dashboard.
When you begin your course, all six modules
will be open to you, so you can plan ahead.
We’ll ask you to complete all six modules,
including their assessments, in order, but you
can log in whenever you like. Assessments
help you gauge your understanding and
provide you with feedback that indicates
where your strengths and weaknesses lie.
Here’s the trick: this knowledge helps to keep
you engaged. These activities consolidate to
an average workload of six to seven hours
per course.
Summative assessments place you within
fictional versions of real-world scenarios.
These assessments are designed to help
you demonstrate skills by solving challenges
and producing business deliverables such as
digital marketing campaigns, HR proposals,
and stakeholder presentations.
End your course on a high: create a final
project that you can use. The BBA final
project serves two purposes. First, it ensures
you meet all of the course competencies.
Second, it replicates the various projects
and tasks required in the world of business.
Once you’ve completed your degree, your
final projects will serve as a portfolio,
demonstrating your skills and abilities.
A bachelor’s that
flexes to your schedule
How we make
knowledge stick
At Nexford, we use a course-based competency
learning approach, and the latest frameworks
to help you tool up for tomorrow and walk away
with skills you can use from day one. All you’ll
need at Nexford is an electronic device such as a
smartphone or laptop. This makes microlearning
accessible anywhere, at any time. Our interactive
content includes videos, podcasts, blog-length
articles, electronic flashcards, and any other
media formats that help you fully grasp concepts
in as little time as possible.
Here’s a sneak peek at some of the
program highlights.
Your mission statement:
You’ll start your journey by thinking about
your goals. What’s your higher purpose, what
are your aiming for in your personal and
professional life? Answers to these questions
feed into your personal action plan.
Discussion forums:
You’ll take on a role of a professional within
a fictional organization to solve a problem.
You’ll present your recommendations
by pitching to your peers, who’ll give you
objective, constructive feedback.
Real-world deliverables:
How would you make sure that your
manager knows that you’re delivering
results? Explore SMART goals, and learn how
to use them to prove that you or your team
are performing effectively.
Case studies:
You’ll take on handpicked real-world business
challenges that come in the form of a case.
Some are from Harvard and others have exhibits
that you’ll recall reading in the news. At Nexford,
cases reemerge as you progress through each
module to help you apply your knowledge and
prepare for your final project.

Rigor reality
Faculty guide and support you
Our highly respected faculty members are
trained in online teaching. During each
BBA course, you’ll be assigned an advisor,
a faculty member, who will provide you
with constructive feedback, so you’ll have
the highest level of academic support. As
well as helping you apply new business
thinking, our faculty are also experienced
practitioners – in other words, they know
what it takes to operate in fast-moving
global environments.
BBA brochure 2019 15
skills you can use
Bitesize relevant knowledge
Nexford’s virtual learning environment is
a living lesson in startups, SMEs and blue
chip corporations. We use microlearning,
a method of learning that utilizes bitesize
lessons rather than long lectures or thick
books. Typically, we break course content
down into the smallest possible chunks, so
you can learn quickly and, in most cases,
independently. Instead of spending hours
trying to master a complex concept, you
can spend five minutes at a time learning
or mastering one detail.
Build a global perspective
Get a high-quality American education
that sets you up for a global career.
Join a vibrant and diverse community of
peers and faculty. When you experience
business around the world and develop
your cultural skills, you’re able to work
anywhere, fulfilling your personal purpose.
Our curriculum is founded on worldwide
workforce data. Each program gives you a
different cultural perspective, making you a
valuable professional for any organization
working across borders.
16 Nexford University

Stay on track
with support
Faculty office hours: three times a week
Dedicated success advisor
24/7 access to help

A big part of how you’ll learn is through

Nexford’s system of support. Are you
concerned that online is lonely? At Nexford,
our dedicated team of faculty and advisors
offer 24/7 support. When you join us, you’ll be
assigned a personal success advisor who’ll
assist you from your orientation to the end of
your Nexford journey. Think of your advisor as
a mentor and coach. You can expect to hear
from the Success Team if they notice that you
haven’t logged into your courses in a while,
or if you seem to be struggling with course
material. With Nexford, we don’t just want you
to pass, we want to succeed in every way and
achieve your career goals. You’ll be able to
connect with the Success Team, seven days a
week, through chat or email.

When you have questions, advisors

will be there to provide answers. If
you experience personal or academic
challenges, advisors will be happy to
assist you. At every step of the way,
Nexford advisors will respond to your
needs. They will also reach out to you
proactively to check in on how you’re
doing and to offer you advice and
guidance. At Nexford, you’re never alone.
Glenn Brody Magid
Director of Learner Success
Nexford University

Mentors driving your
mission to success
Faculty provide learners with academic
theory and real-world application. As an
example, learners want faculty who will
help them solve real-world problems,
bringing academic theory and their
own personal experiences together.
This benefits the learners, in that they
can use these experiences as part of
their current role or they can use these
experiences for the roles they want to
achieve in the future.
Dr Joe Cappa
Business Program Director
Nexford University
BBA brochure 2019 17
Spotlight on Nexford’s
learning experience
At Nexford, we offer you a learning experience
with a difference: think of it as purposeful
design. You’ll know why you’re mastering
particular skills, how you’ll apply these skills
in real-life settings and the different ways
these skills connect with other competencies
throughout your program. Everything featured
in our curriculum is directly applicable in
the workplace. Throughout your studies,
you’ll have access to a customized learning
platform, connecting you with your courses,
your faculty and your peers. We’re an
online university, but we still ensure 24/7
technical and traditional support to guide
you on your learning pathway. Our career
advising platform, Cary, analyzes workplace
data, which inspires the content of your
courses. With the use of AI, Cary together
with your success advisor assist you with
your academic planning and custom course
selection so you can reach your career goals.
You’ll never feel alone at Nexford, not with
our committed faculty team and your own
success advisor, who you can reach out to
at any time.
18 Nexford University

What you’ll
be able to do
Start with the
end in sight
Every course, module and assignment
is designed to guarantee that you learn
a specific skill. We call these outcomes.
By starting at the end, we know the
competencies you’ll master on Nexford’s
BBA program. It all starts with our
institutional learning outcomes – our first
promise to you.
Personalized
careers advice
During your program, you’ll have access to
the latest trends in the market thanks to
our AI advisor, Cary, coming soon. Through
a combination of our Success Team,
technology and data, we help you identify your
professional goals – and equip you with the
skills and focus you need to achieve them.

We spoke to

Digital Fluency
Locate and access digital
information efficiently
and critique its relevance
and accuracy using
technologies responsibly
and securely.
5,600
Critical and
Creative Thinking
Create connections in a
+
holistic, innovative, and
interdisciplinary manner
to think unconventionally, More than 5,600 students in the US, Egypt,
question the status quo, Nigeria, the Philippines, India, China and
and imagine new scenarios. Pakistan to uncover their needs

Communication and Cultural and

Collaboration Emotional We analyzed

Create written and oral
messages by tailoring
its content and means of
delivery to the needs of
the target audience.
30m
Intelligence
Use cultural and emotional
intelligence practices to
promote more effective
communication and
More than 30 million job vacancies
personal relationships.

Customer-Centric Civic Responsibility

Thinking Use sustainability We surveyed

2.5m
Apply customer- principles to make a
centric knowledge and difference in self and the
competencies to meet world.
and exceed the needs and
expectations of internal
and external stakeholders.
Leaders who employ more than 2.5 million
people worldwide
 BBA brochure 2019 19

Potential career options

– gain skills that
industry leaders want
At Nexford, our programs are based on
workforce data and an extensive analysis of
hiring needs. As a result of global research,
we’ve discovered the skills essential to your Marketing
performance in the workplace. Once you • Marketing executive
master them, you’ll leave Nexford as a fully • Marketing associate
employable graduate, ready to reach your
career goals.

Supply chain
• Logistician
HR • Quality control inspector
• HR executive
• HR generalist

Finance and
accounting
Technology
• Financial analyst
• Technology analyst • Compliance
• Business analyst associate

PR and
communications
• PR executive Business analytics Consulting
• Communication • Business data analyst • Business Process Analyst
specialist • Business analyst • Business analyst

Management
Business operations
• Program manager
development
• Business operations
• Sales executive associate
• Sales account
executive

Data science
• Junior data scientist
• Associate data scientist

Healthcare
Digital marketing administrator
Product
• Social media/digital • Public health
media analyst management business analyst
• Digital marketing • Junior product designer • Revenue
specialist • Junior product manager management
analyst
20 Nexford University

Speak the
language of
advanced
global business

57 %
As an American university, we want
you to succeed in a global career.

Source: LinkedIn
At Nexford, we understand that a lack of leaders say
of confidence in English may hold some soft skills are
people back from taking advantage of our more important
programs. This is why we offer special than hard skills
access to our free Comm2 Writing Lab
during your BBA program. We take your

3
Source: Nexford University and Ipsos
writing and then we multiply it so you can Top baseline
have a greater impact in the world of work. skills
employers
The writing lab offers you support
want
through carefully-selected content and
systematic feedback. The content within
(1) Communication
the lab complements your required course
assignments, while activities help you with a (2) Organizational
timely apply-what-you-learn support system. (3) Planning

Faculty spotlight
Patrick Hayes
Business Professor &
Director of Course Production
Nexford University
At Nexford, Patrick Hayes merges his
creative background and business
experience to provide cutting-edge online
learning experiences. After finishing his
first master’s degree, Patrick began his
career as a graduate student advisor for
accounting, finance, and other business
programs at Southern New Hampshire
University’s online college. He progressed
to the roles of assistant dean, associate
dean, and executive director, and led the
launch of five online programs and over
one hundred online courses. While working
as a leader in higher education, Patrick
also received his MBA online and branched
out to run his own business in New
Hampshire. Within two years, he negotiated
a multimillion-dollar sale to a national firm.
BBA brochure 2019 21
Dr Joan Ilagan
Assistant Professor of Business
Nexford University
Dr Joan Ilagan is part of the Executive
Team at Nexford. She has eight years’
combined professional and academic
experience working in various positions
primarily in the financial services industry,
for local and foreign operations. Based
in Manila, the Philippines, Dr Ilagan is an
active member of the Philippine Council
for Deans and Educators of Business.
Her academic career began in 2015 as
an instructor. From there, she has gone
on to teach an array of courses, which
include management, marketing, finance,
economics, and hospitality courses. In
2018, she received her DBA from Colegio
De San Juan de Letran, Philippines.
Comm2 Writing Lab caters to our learners’
need to enhance their written skills.
Communication tops the agenda of
employer demands, which means it’s critical
that Nexford learners master the skill.
We want our graduates to confidently convey
a message whether they’re an English-
speaking native or not: the thought process
to convey ideas into written words takes
practice and time for it to become natural.
Dr Joan Ilagan
Assistant Professor of Business
Nexford University
22 Nexford University

Your next steps

If you’re ready to prioritize your life goals
and you want to succeed, we want to hear
from you. Our programs start on the first
of every month and you receive a decision
within just seven days. Get in touch with
our dedicated Admissions Team to get the
advice and information you need to turn
your application into a Nexford “Yes!”

For MBA admission requirements, go to

admissions@nexford.org

Globally affordable Visit us online

At Nexford, you can earn an BBA degree for We offer regular webinars on a range of
as little as $80 per month. We adjust fees topics. You can also find us on social media.
to your local market, meaning a low monthly
fee for a quality program. Through extensive
analysis, we believe that tailoring the price
to the market will help you move forward in
life while helping us achieve our mission.

To calculate the cost of your BBA based on

your location, go to www.nexford.org/BBA Connect with Nexford
 BBA brochure 2019 23

Mission statement

To enable greater social and economic

mobility across the world by providing
learners access to high-quality,
affordable, dynamic education that
prepares them for the global workplace.
Bachelor of Business
Administration brochure
Home

Nexford University
Suite 200
1140 3rd St NE
Washington, DC 20002
US

www.nexford.org

info@nexford.org

Tel: +1 202-280-2049