AMUL

Anand Milk Union Limited or Amul is an Indian cooperative dairy company,

based at Anand in the state of Gujarat. It was formed in 1948. It is a cooperative
brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF). AMUL means "priceless" in Sanskrit. The brand
name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control
expert in Anand Amul spurred India's White Revolution, which made the country
the world's largest producer of milk and milk products. Today Amul is a symbol
of a vast co-operative network, the triumph of indigenous technology and a
beloved brand for millions of consumers around the world. The mission of Amul
aims to provide remunerative returns to the farmers and also serve the interest of
consumers by providing quality products which are good value for money.

Summary Notes

Recruitment Policy
Internal source: Internal source include personnel already on payroll of
the organization filling vacancy. It can be done by means of promotions
which increases the general level of moral of existing employees and
make them to provide more reliable information about the capable
candidates.
Following are included in this source:
1. Present PermanentEmployees
2. Employee Referrals
3. Former Employees

External Source: These source lie outside the organization in Amul they
consider following sources for Recruitment.
1. Advertisement: For the recruitment, Amul consider this particular
source. They give Advertisement in local newspaper and other
newspaper for the post in the sales department with complete job
description.
2. Campus Interview: This is second option that AMUL consider.
Recruiters are sent to educational institution where they find
suitable candidate. AMUL go through this option. They have
various famous institutions like IIM, IRMA etc.But this type of
recruitment is done for the upper level positions i.e Assistant
managers, managers.

3. Employee Exchange: An employment exchange is an office setup

for bringing together as quickly as possible candidates searching
for employment and employees looking for prospective
employees.

4. Employee Referrals: Amul also considers this option for

recruitment.
Friends and relatives of present employee are also a good source
from which employee may be drawn.

5. Unsolicited Application: Some candidates send in their application

without any invitation from the organization. A recruiter can use
these unsolicited applications for appointment and when vacancies
arise. AMUL consider this option also for recruitment of the sales
force in the firm.

Selection Process
Selection either internal or external is a deliberate effort of the
organization to select a fixed number of personnel from a large
number of applications. The primary aim of employee selection is to
choose those persons who are not likely to perform their jobs with
maximum effectiveness and to remain with the company. Thus, in
selection, an attempt is made to find a suitable candidate for the
job.This makes selection a negative function.
 Following are the steps followed are as under :-
 Application
 Initial interview of the candidate
 Employment tests
 Interviews
 Checking references
 Physical or medical examination
 Final interview

During this, various steps like Biographic Data checking, Education,

Experience, Personal Detail, Aptitude test, Interest test, Intelligence test,
Performance test, Personality test are considered.
Different types of interviews are conducted like:
 Preliminary interview
 Extensive interview
 Stress interview
 Discussion interview
 Structured interview.
 Non-structured interview
 Group interview
 Final interview

Training Process

There are basically two methods of training used for training salesforce in Amul.

 On the job training.

 Of the job training.