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  • Brand Resonance Pyramid

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    AVINASH TOPNO
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    This document discusses brand resonance for a fruit juice brand. It has moderate loyal customers and attachment but good engagement. It is seen as high quality, high performing, and true to its juice image which leads to highly satisfying feelings and recommendations. However, brand awareness is only moderate compared to competitors in the fruit drink category.

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    brand resonance pyramid

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    This document discusses brand resonance for a fruit juice brand. It has moderate loyal customers and attachment but good engagement. It is seen as high quality, high performing, and true to its juice image which leads to highly satisfying feelings and recommendations. However, brand awareness is only moderate compared to competitors in the fruit drink category.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    133 views1 page

    Brand Resonance Pyramid

    Uploaded by

    AVINASH TOPNO
    This document discusses brand resonance for a fruit juice brand. It has moderate loyal customers and attachment but good engagement. It is seen as high quality, high performing, and true to its juice image which leads to highly satisfying feelings and recommendations. However, brand awareness is only moderate compared to competitors in the fruit drink category.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Moderate resonance: loyal

    customers: moderately high,


    sense of attachment:
    moderate, engagement : good

    High Quality: superior


    over major competitors,
    high quality Resonance Good fruit juice brand:
    high social approval, self-
    respect, reputable and
    trusted, refreshing and
    enjoyable.
    High performance: Good
    taste and healthy, Judgements
    affordable, well packaged Feelings
    True juice image: highly
    and high availability & satisfying, good
    accessibility and quite heritage, highly
    unique in features recommend to others.
    Performance Imagery

    Salience

    Moderate Awareness: the brand is


    not so commonly recalled as
    compared to its competitors when it
    comes on fruit drinks category

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