Loyalty program at Hero Motocorp

• The program is called Goodlife Program

• Features :
 one year accident insurance of Rs. 1 lakh,
 entitlements to any rewards or benefits at authorised hero dealership or service centres
 Invitation to local events,
• Benefits:
 Discount on spares
 First transaction benefit – gift and 500 points
 Service bonus – 100 points on every service and 500 on 6th service
 Birthday bonus - double bonus points
• How to earn points :
 Regular paid/free service
 Through referrals
 Upgrading two wheeler
Loyalty program at Hero Motocorp
Loyalty program at MSIL
• The program is known as Autocard.
• Features :
 Rewards and numerous privileges through MSIL dealerships/ service
centres
 Insurance coverage
 Membership card
• Benefits :
 Purchase of products or services within Maruti network through points
 Use accumulated points to exchange the car
• How to earn points :
 Joining Bonanza – 100 points
 Paid/free services
 Exchange of car – 3000 points
 Referral – 1000 points