Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 3 –Understand
technology commercialization
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☒ No ☐
enabled
Number of Credits 3

2. Description of the activity

Numbe
Type of the
Individual ☒ Collaborative ☒ r of 4
activity:
weeks
Unit
Moment of
Initial ☐ Intermediate ☒ Final ☐
evaluation
:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning and
activity: 90 Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
26/10/2019 22/11/2019
Competence to develop:

The student is capable of developing a negotiation of technologic assets

from products, processes, and systems innovation, with the aim of
achieving the organization social and business goals.

Topics to develop:

Unit 3: Technology negotiation:

  Negotiation
 Negotiation tactics
 Technologic contracts
 Licensing

Steps, phases of the learning strategy to develop

Step 3 - Understand technology commercialization

Activities to develop

Individual:

The students must develop the following activities:

1. Read the following references for Unit 3 at the Knowledge

Environment:

Dolan, J. P. (2017). How to Overcome the Top Ten

Negotiating Tactics.

World Intellectual Property Organization (WIPO) & International

Trade Centre (ITC), (2010). Exchanging Value – Negotiating
Technology Licenses, A Training Manual (pp 82-85).

Based on the readings, using the online fee tool Genially, draft an
infographic explaining:

1. The top ten negotiating tactics

2. The negotiation process including the four phases:

 The preparation
 The discussion
 The proposing
 The bargaining

2. Read the following references for Unit 3 at the Knowledge

Environment:
 Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators &
Researchers. Chapter 21: Negotiation and Licensing.

Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].

Based on the readings, using the online free tool GoConqr, draft
two mind maps (it is no required a concept map), one for each
reading, including all main topics explained, make sure you
include images.

3. Performing technological surveillance is one of the key activities to

success in technology negotiations, part of it is identifying patents
that have been registered, allowing engineers to understand what
has been done and what are real opportunities to innovate.

According to the computer program described by each student in the

video presented in the Step 2 - Create value from technologic
innovation, chosen from the survey carried out in step 1, the
following activities must be developed:

 Visit the Practice Learning Environment, Educational resources

and read the Guide for the use of educational resources –
PATENTSCOPE.

 Choose a key word related to the use given to the software

program chosen in previous steps (Examples: Accounting,
Sales, Stocks management, CRM, Customer service)

 Develop a search in PATENTSCOPE database using the key

word selected before, identifying the first 5 patents
registrations that Patentscope provides.

 Consolidate the findings in the following chart:

 PATENTSCOPE search chart
Student´s Group
name number
Date of Key word
search
No Publication Title of Describe how this
number the patent helps to
patent solve the digital
transformation
problem in
enterprises
1. 100 words paragraph
2. 100 words paragraph
3. 100 words paragraph
4. 100 words paragraph
5. 100 words paragraph

4. Record and post in YouTube a 2 - 3 minutes video where the

student appears himself explaining in English his conclusions related
to the course development answering:

 How important is the intellectual property rights protection, as a

differentiating factor to stand out in the competitive markets?
 How important is to assess the appropriateness of different
valuation methods of intangible assets, to be competitive in
market conditions of technologic innovations?
 Why is it important to be capable of developing a negotiation of
technologic assets, in order to achieve the organization social and
business goals?
 How important is to find solutions to improve Colombian
enterprises digital transformation?

5. Individually, each student must consolidate a PowerPoint

presentation to be submitted to the Monitoring and Evaluation
Environment according to the guidelines given below in section
Products to deliver by student, and name it with the following
structure:
  VNT_Step 3_Student Name

Collaborative:

6. Research involve the methodology description as a crucial step,

therefore, each group member must read the following
complementary reference from unit 3 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 59-60).

Along the course a diagnosis is being carried out, to identify the

current situation of Colombian enterprises digital transformation.

Based on this information, and its own search on internet, libraries

or other reliable sources, each student posts on the Collaborative
Learning Forum a mind map describing an appropriated research
methodology related to the diagnosis, including:

 Name
 Date
 Type of research
 Phases of the methodology
 References (Use APA)

7. Based on the reading and taking into account the proposals posted
by each student, each group must define a research methodology
according to the following chart:

Research Methodology
Group number 212032_Group number
Problem of How to promote digital
study transformation in Colombian
enterprises?
Type of
research
 Phases of the Describe each phase including the
methodology information collection and the final
presentation of results.
References Use APA guidelines

8. In the Collaborative Learning Environment forum, consolidate all

evidences in a PDF document, according to the guidelines given
below in section Products to deliver by student, and name it with
the following structure:

 VNT_Step 3_Group number

Environment
for the Collaborative Learning, Monitoring and Evaluation
developmen Environment
t

Individual:
Each student submits to the Monitoring and Evaluation
Environment a PowerPoint presentation named
VNT_Step 3_Student Name including:

 Cover
 Introduction
 Negotiation process and tactics infographic
Products to (Activity 1)
deliver by  Technology license and contracts mind
maps (Activity 2)
student
 PATENSCOPE search chart (Activity 3)
 YouTube link of student conclusions
(Activity 4)
 References (Use APA guidelines)

Collaborative:

Each group, through the student that chooses the role

Deliveries, posts on the Collaborative Learning
Environment forum a PDF document, using APA
 guidelines for references, named VNT_Step 3_Group
number, including:

● Cover
● Introduction
● Objectives
● Table of contents
● Research methodology mind map per student
(Activity 6)
● Research methodology chart (Activity 7)

General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute.
the
● Participate on due time posting relevant
development
information on the forums.
of
collaborative ● Respect copyright, citing the sources.
work ● Use correct English grammar and spelling
● In case of doubt, ask in advance to the due date

Roles to
● Compiler
perform by
● Reviewer
the student
● Evaluator
in the
● Deliveries
collaborative
● Alerts
group
Compiler: Consolidate the document constituted as
the final product of the debate, taking into account that
Roles and
the contributions of all the participants have been
responsibilit
included and that only the participants who participated
y for the
in the process are included.
delivery of
products by
Reviewer: Ensure that the writing complies with the
students
rules of presentation of work required by the teacher.
 Evaluator: Ensure that the document contains the
criteria present in the rubric. You must inform the
person in charge of the alerts so that you inform the
other members of the team in case any adjustments
have to be made on the subject.
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to the
other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
Use APA format. Edition 6th
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
Use of sixth edition of the Manual of the APA Rules, such as
references references, quotations, elaboration and presentation of
tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page

http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

In the agreement 029 of December 13, 2013, article

99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
Plagiarism
“To plagiarize is to present as your own work the
policy
whole or part of a writing, report, task or document of
invention performed by another person. It also implies
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
 profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.

The academic punishments that the student will face

are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

9. Evaluation rubric

Evaluation rubric

Collaborat
Activity type: Individual Activity ☒ ive ☒
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Performance levels of the individual
Assessed activity Scor
Aspects e
High score Media score Low score
The student The student The
Plan and submits to the submits to the student
develop Monitoring and Monitoring and does not
15
successful Evaluation Evaluation submit any
negotiations Environment a Environment a file to the
PowerPoint PowerPoint Monitoring
 presentation presentation and
including a describing just Evaluation
creative a general Environme
infographic information nt,
describing the related to the describing
negotiation negotiation the
process along process or negotiation
the four phases, tactics, missing process
evidencing the some of the and its
top ten tactics to given guidelines tactics
succeed
(up to 15 (up to 8 (up to 0
points) points) points)
The student
The student
submits to the
submits a
Monitoring and
document
Evaluation The
including just
Environment a student
Understand part of the
PowerPoint does not
topics to be
the mains presentation, submit any
summarized, to
aspects of including two infographic
have an
intangible mind maps describing
understanding 20
assets evidencing a licensing
of licensing and
negotiation synthesis of the and
technologic
main topics to technologic
contracts, or, it
understand contracts
is missing some
licensing and
of the given
technologic
guidelines
contracts
(up to 20 (up to 10 (up to 0
points) points) points)
The student The student The
Understand submits to the submits a student
technology s Monitoring and document does not
urveillance Evaluation including just submit any
15
mechanisms Environment a part of the finding
PowerPoint PATENSCOPE from the
presentation, search chart or, PATENTSC
including the it is missing OPE search
 PATENSCOPE some of the
search chart given guidelines
evidencing five
patents and its
relation to the
problem of study
(up to 15 (up to 8 (up to 0
points) points) points)
The student
submits a 2 - 3 The
minutes video student
The student
Understand through a does not
submits a video
the valuation YouTube link, submit any
explaining
and including its video
himself, its
negotiation name and date, proposing
conclusions in
explaining its
of technology relation to the
himself, its conclusions
and the importance of
findings and in relation
relevance of the valuation
conclusions to
the study of and negotiation 15
answering all valuation
digital of technology
four questions, in and
transformati and the
relation to the negotiation
on in relevance of the
importance of of
study of digital
companies to the valuation and technology
transformation
face the negotiation of and the
missing some of
challenge of technology and study of
the given
real market the relevance of digital
guidelines
competition the study of transforma
digital tion
transformation
(up to 15 (up to 8 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
Design a The student The student The
research posts in the posts in the student
methodology Collaborative Collaborative does not 15
to solve the Learning forum a Learning forum post any
digital mind map that a research research
transformati includes methodology methodolo
on problem student´s name, proposal gy
and date, forgetting the
evidencing a mind map, or
clear research the proposed
methodology to methodology is
research the not clear or
digital appropriate for
transformation a diagnosis
problem research
(Up to 15 (Up to 8 (Up to 0
points) points) points)
The student The
The student
submits the PDF student
submits the PDF
document to the does not
document to
Collaborative submit the
the
Learning PDF
Collaborative
Environment document
Learning
forum, including to the
Strengthen Environment
a complete Collaborati
written com forum, but it
research ve Learning
munication s does not 10
methodology Environme
kills present a clear
chart, nt,
methodology for
evidencing describing
the research or
proper spelling the
it is missing
and grammar, research
some of the
following all methodolo
given guidelines
given guidelines gy
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 90