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XYZ GENERATIONS
X
Y
born between 1965 and 1981
born between 1982 and
Individualism, ambition and an addiction to
1994 and technology is part of their
workor being a workaholic are the values
everyday lives:
with which they grew up
Z
the oldest were born in 1995 and the
youngest in 2010 — they arrived with a
tablet and a smartphone under their
arms.
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