DENIMS, SHIRTS & T-SHIRTS

Unveiling Our New Collection

RICK ROGUE
Unleash The Rogue In You
 ABOUT Contents

US
Rogue
Urban

THE TRUTH IS YOU DON’T KNOW WHAT IS

01 A collection of T-shirts
that are eccectic and
witty, meant for the chic
urban scape.

GOING TO HAPPEN TOMORROW.

LIFE IS
A CRAZY RIDE, AND NOTHING
IS
GUARANTEED. RICK rogue Pages
01. Urban Rogue
Page 4 to 21 Rider

Having started its

operations in 1997,
Mischief Clothing Pvt.
in-house Brands. marketing support.

With its two brands –

02. Rider
Page 22 to 41 02 Jackets, shirts & denims
designed exclusively as
your second skin on the
roads.
In addition, Mischief
Ltd. has been focused Clothing Pvt. Ltd. Is Rick Rogue and Cactus 03. Adventurer
on the ever-growing embarking upon new the company is now
poised for a market Page 42 to 61
men’s fashion market. initiatives like shop in
shop (SIS) modules for expansion through multi
With a clear dealers, multi-channel channels and will be
understanding of the expansion i.e. exploring catering to the growing
Indian men’s fashion large format retailers fashion needs of stylish
requirement, the and e-commerce Indian Men, with its
company ventured out business, restructuring range of T-Shirts, Track
in retailing, trading, and systemizing the pants, Cotton Trousers,
manufacturing and organization and Shorts, Shirts and
establishing their own providing consistent Jackets.

Rogue
Adventurer
03 Rugged jackets, shirts
& denims that are made
for the explorer in you.

YOUR YEAR ROUND WARDROBE PARTNER

RICK rogue
L
“ IVE TO RIDE,
RIDE TO LIVE”.”

That pretty much

sums up the biker
lifestyle. But it’’ is rare
to find someone who
can actually live up
to that creed. Some
of us live for other
things wile others
have other things that
depend on us,

Someone who lives

the biker lifestyle
doesn’’t get tied down.
The biker lifestyle is
about freedom, the
freedom of the road,
and being free to go
wherever.

Living the biker

lifestyle is like being
a vagabond on two-
wheels, travelling
around the country,
and never really
staying in one place. It
about making friends,
and letting them go.
It’s about waking up
one morning and not
knowing where you’
will be sleeping.
GET THE
URBAN LOOK
F e e l i n g
blue? Flaunt
that mood
with our
workwear
collection
of denims,
shirts and
tees in a
boggling
array of
blues. Offset
it with grey
and white for
that perfect
day look.
In popular culture
today, a Rogue
is defined as a
person who does
not behave in the
usual or normal
way. It has fun
and cheeky
connotations,
where the person
stops following
orders and starts
thinking for
himself.

We have modelled
this Brand
name on exactly
this definition.
Someone who
bucks the trend
and does not
buy into the herd
mentality.

He no longer
adheres to
protocol, and
instead does
things of his own
volition.

UNLEASH THE ROGUE IN YOU

 Inspired by
the American
labourers of
THE the early 20th
WORKWEAR century,it
makes the most
TREND of the current
The workwear predilection for
trend is one that’s simpler threads
been dipping These days,
in and out of the workwear
popularity for the aesthetic can
past few years be considered
now. as wardrobe
Famous for s t a p l e s ,
their durability, comprising of
they a’re not many pieces
historically such as jeans,
associated denim jackets,
with style or work trousers
appearance, but and boots to
in recent years name a few. The
they ha’ve begun key is all in the
to find a place laid-back styling,
on the backs of comfortable fit
super stylish men. and practicality
of the clothing
used.
 To Some People,
This Is Just
An Open Road.
To Us,This Is What
We Live For.

Rogue Rider is a rough and ready

Ia
sa lw
d m ay
category of clothing that include
w oB eq sr
d ay ik ue un Jackets, Shirts and Jeans that are
an o th the ers sti int
a d e y dr on o
qu nsw rau y lo do? ess . W the
carefully designed to feel like your
a es er nc ok W t hy
a nd tio ing hy so h he
st re t ans ns th ?
second skin on the road.
m y
Le
ar he w , l e B ea
t e s e
w y B er t ts e for n Theme patches, distressed denims
li t’s ith ik h a e
ci fe. lin
a
W ll o ge Y
? er is. sk
s W
t h
and plaid check shirts are part of
o
im ha y i ur r b
S po t w f yo lif ac
y
a theme that the truly enthusiastic
W ant rta as u’r e, e k in
m ha a n th e m sp
in ay t e eve t g e m al e-
biking community would adore.
jo lif be lse r b ift o e.
ki ine e, fur --a ro tha st
W ds d a th b ug t
li ha on wi tric er ike ht
b fe? t c t
th h t ycl ba . O
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on ac in e ik ow
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Y t lb n , y .” S y
w ou som ike ove ou o
o
a rt pic e sh r
to n e h, k o lea op to t
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UNLEASH THE
ROGUE IN YOU
Rogue
Biker
Being a biker is
more than just
ri=ding a bike and
wearing leather.
You feel it in your
heart and in your
soul.
As a popular
saying goes: there
is no such thing
as bad weather;
only inappropriate
clothing.
 RIDER GEAR Rogue
Work Wear
The denim shirt, in all its forms, is
a popular choice for achieving the
workwear look. Durable, practical,
versatile and, incredibly stylish. While
it is possible to wear a denim shirt with
a pair of jeans, it’s typically best to wear
with some chinos or work trousers.

A sure-fire structure and

way to get general look
the workwear- of the piece
inspired look is reasonably
is with a high quality, utilitarian.
considered.
durable work shirt. Our shirts are robust
Although it’s
Work clothes for enough to be worn
generally
men don’t have to be over an undershirt on
accepted that
styled boringly or a cool day, making
neutrals are
like a uniform - so them an ideal versatile
popular, you can
lumberjack prints, addition to your
typically play
plaid, durable wardrobe for the
around with other
materials can be season.
colours once the
 DREAMS, ADVENTURES AND STORIES OUT IN THE DESERT WILDERNESS. THE BIKE IS MY HIGH
ROGUE RIDER COLLECTION ENGINEERED FOR THE PEOPLE WHO LIVE LIVES THAT CREATE LEGENDS. FAKE BIKERS HAVE AN IMAGE TO MAINTAIN. REAL BIKERS JUST DON’T CARE! BECAUSE WHO SAID GROWING UP HAD TO BE DULL....WE ARE OFF CHASING

BE FEARLESS IN THE PURSUIT OF WHAT SETS YOUR SOUL ON FIRE. JOBS FILL YOUR POCKET BUT ADVENTURE FILLS YOUR SOUL. BE RIDER READY.
 In the right
FLAUNT IT

circumstances,
the biker look can
be just as stylish
as an expensive
suit.
GET THE LOOK
A great fitting
leather jacket,
well fitted and BIKER COOL
well worn jeans, TAKE

ON THE
a simple T-shirt
and great boots ROCK THAT LOOK EFFORTLESSLY
- all go a long THE Jackets with great attention to detail with patches,
way to achieve

ROAD
that simple yet theme embroidery, distressed washes and superb
perfect biker SHOW fits. Jeans that go a long way in establishing your
look.
style quotient. And T-shirts that amp up the “coolth
in your ensemble, no matter when or where.
Add to the boots a leather belt, a cool haircut and
READ ON TO NAIL THE LOOK we a’re done… - or are we? Do not forget the rolled
up jeans.
Our range of biker essentials make sure you don;t
have to try too hard.
 R
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THE ADV EN T U R E R S
 n t u r e
Adv e
is not e man;
outsid ithin
i t i s w
The rugged man could bend nature to his will and did whatever it
took to carve out his space in the world.
Was it subtle? No. Was it masculine? Yes.
Is it something worth aspiring to in 2018? Hell yes.
Today we take inspiration from our formidable forebears, throw in a
few elements of modern elegance, and arrive at the ultimate stylish
hybrid: the rugged gentleman.
ADVENTURE LIES IN
THE HEART
 w o n d e rful
i v e i n a
We l l o f b e a u t y ,
a t is f u l
d t h u r e .
worl n d adv e n t
c h a r m a e
n d t o t h
i s no e a n
Th e r e at w e c
u r e s t h
a d v e nt t h e m

l y w e s eek
a v e i f on
h o u r e y es
w ith
open.

READ ON TO
NAIL THE LOOK
Whoever said that adventure
gear was not stylish, hasn’t
set eyes upon our latest
range of eye popping
ranger-wear. In earthy hues
and comfortable fits, it
allows plenty of room for
movement, while still being
close to the body, to avoid
snags.
Prints, checks, khaki and
denim all round up this
collection, and can take you
from hiking and trekking,
to a simple country drive
for those not adventure
inclined.
 THE ROGUE ADVENTURER COLLECTION

IT IS ONLY IN ADVENTURE THAT SOME PEOPLE SUCCEED IN KNOWING THEMSELVES - — IN FINDING THEMSELVES. IT IS NOT OUTSIDE A MAN; IT IS WITHIN.
GET THE
RUGGED LOOK
No frills, no
embellishments, no
materials that can’t take a
beating, nothing so tight
it’s restrictive and nothing
so baggy it’s cumbersome.
A rugged man’s clothing
never puts form before
function. Mutli-purpose
garments designed for
no-nonsense men.
Traditional workwear like
flannel shirts, leather
boots and denim. Look
to military inspiration
for field jackets that are
tough and functional.
Traditional patterns like
gun-club checks have a
strong visual link to the
rugged man’s heritage.
EVERY MAN CAN TRANSFORM THE WORLD FROM ONE OF MONOTONY AND DRABNESS TO ONE OF EXCITEMENT AND ADVENTURE. IT IS ALWAYS THE

ADVENTURERS WHO DO GREAT THINGS, NOT THE SOVEREIGNS OF GREAT EMPIRES.

IT IS IN THE COMPELLING ZEST OF HIGH ADVENTURE AND OF VICTORY, AND IN CREATIVE ACTION, THAT MAN FINDS HIS SUPREME JOYS.
 Being an adventurer does not mean
just rock climbing or kayaking. Look
for your own interests and abilities....be

FLAUNT IT
it adventure sports or out of the way
travel - whatever appeals to your sense
of the unconvetional, works.
Joining a club or class, learning a
new skill or language, tree climbing,
bird watching or simply cataloguing
butterflies - dont let anyone influence
you on what adventure consists of.
Make up the rules as you go along.

READ ON TO
NAIL THE LOOK

WEAR IT RIGHT

WORKWEAR

GET THE RUGGED ORIGINALS LOOK

Remember that it never needs to be perfect. Embrace
the wrinkles, the frays, the holes, the wear and tear,
the minor damage. These are work clothes. They have
character.
Neutral and earth-toned colours and thoughtful
features like storm cuffs, snug-fitting collars,
waterproofing and flap pockets are featured. Durability
and functionality are key.
For footwear, go with boots. They should look like it
came straight from the outback, even if it’s never left
the city.
GET INTO THE
STATE OF MIND
I have found adventure in flying, in world
travel, in business, and even close at hand…
Adventure is a state of mind – and spirit. Nature
is, and will always remain, a source of solace,
inspiration, adventure, and delight; a home, a
teacher, a companion.
We live in a wonderful world that is full of
beauty, charm and adventure. There is no end
to the adventures that we can have if only we
seek them with our eyes open.

SHOOT & CONCEPT:

COLORTREE
colortree.in
+++91 98336 61196
www.rickroguejeans.com

MISCHIEF CLOTHING PVT. LTD.

163, Mariyappa Complex,
Pete Chennappa Industrial Estate,
Kamakshipalya, Magadi Road,
Bangalore - 560 079.
Call: 080-23580098/99 www.mischiefclothing.in