Scribd Logo
Upload

Welcome to Scribd!

  • Report

    Uploaded by

    Alejandra Castro
    15 views1 page
    Ale is proposing a marketing strategy to the department that focuses on monitoring website traffic to meet daily and monthly goals. Traffic is critical for inbound marketing to attract audiences and convert them to prospects and customers. Setting daily targets divided from the monthly goal allows them to track performance and make adjustments if needed based on business factors like weekday/weekend impacts. Monitoring traffic closely allows them to quickly address rises or drops and coordinate with sales, whose leads and qualified leads may also be affected. This strategy aims to reduce costs very effectively.

    Original Description:

    Original Title

    report.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Ale is proposing a marketing strategy to the department that focuses on monitoring website traffic to meet daily and monthly goals. Traffic is critical for inbound marketing to attract audiences and convert them to prospects and customers. Setting daily targets divided from the monthly goal allows them to track performance and make adjustments if needed based on business factors like weekday/weekend impacts. Monitoring traffic closely allows them to quickly address rises or drops and coordinate with sales, whose leads and qualified leads may also be affected. This strategy aims to reduce costs very effectively.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views1 page

    Report

    Uploaded by

    Alejandra Castro
    Ale is proposing a marketing strategy to the department that focuses on monitoring website traffic to meet daily and monthly goals. Traffic is critical for inbound marketing to attract audiences and convert them to prospects and customers. Setting daily targets divided from the monthly goal allows them to track performance and make adjustments if needed based on business factors like weekday/weekend impacts. Monitoring traffic closely allows them to quickly address rises or drops and coordinate with sales, whose leads and qualified leads may also be affected. This strategy aims to reduce costs very effectively.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Alejandra Castro Armenta

    A01732678

    TO: Mkt depertment


    FROM: Ale
    SUBJECT: Mkt strategy

    For inbound marketing, website traffic is the blood and pulse: we need to attract a
    certain audience (new or returning), before turning them into prospects and actual
    customers. After setting a traffic goal for the month, we can divide it by the number
    of days in the month to set our daily target and see if we come close to it or not.
    For greater precision, we can adjust according to our business, and if
    weekdays/weekends impact or not. Monitoring our website traffic can help identify
    sudden rise or drop, lets act straight away, and should encourage us to
    communicate with the sales team, whose number of leads and qualified leads will
    also probably be affected, and by implementing this alternative, the costs of this
    strategy will be reduced very effectively.

    You might also like