RURAL TOURISM

DEVELOPMENT

Submitted by-
K.Harika
16C11C4015
B.Arch 4th year , 7th sem
VSAPV
ABSTRACT /PREFACE
According to worldometers.info, 7.4 billion humans live on Earth as of January
2017 , Although living in the city has many advantages such as good access to medical
treatment, the higher number of jobs, higher salaries, and also richer cultural life, several
studies indicated that living in cities causes stress via noise, pollution, and hectic living
style.
Many people are migrating from rural areas to urban areas for better living
conditions, facilities, employment etc.. which leads to extinction of rural traditions and
culture but in turn, they are not relatively happy with the urban hustle environment i.e
because of the population, less green spaces, etc. So they were looking back to rural areas
for peace(physically, mentally).

source- https://omega7geo.wordpress.com/2013/06/27/what- source- https://gramvaani.org/?p=854

happens-when-people-migrate-to-urban-areas/
 There is a need for developing rural tourism So that migration will be reduced and also
people from other places will also feel the rural environment. According to [Lane B.,
What is Rural Tourism, 1994] rural tourism as a concept is a form of tourism that is
located in rural areas, reflecting the differing and complex patterns of rural environment,
economy, history, and location. rural tourism should be sustainable activities and it
should be an agent of rural development.
Rural tourism will bring people of different cultures, faiths, languages, and
lifestyles close to one another. It can provide a broader outlook of life, not only in
generating employment for the people but it can also develop social, cultural and
educational values.

https://keydifferences.com/difference-between-urban-and-rural.html http://blog.bearing-consulting.com/2015/05/25/rural-tourism/
 INTRODUCTION
villages are the backbone of our nation. When we respect its tradition and
culture, we can understand the valuable heritage which our nation possesses.
Tourism has been proved as one of the best ways to upgrade the lost rural
culture.
yet Andhra Pradesh is a developing state, but there are few rural areas
where there are fewer facilities and employment rates even if they are few miles
apart from the main core area of the city.
ATTRACTING TOURISTS TO THE RURAL AREA

source- https://www.indiatoday.in/education-today/gk-current-
source- https://dailypost.ng/2015/09/14/abu-professor-urges-fg-to- affairs/story/andhra-pradesh-hosts-most-of-india-s-top-10-villages-but-telangana-s-
operate-agriculture-as-business-venture/ tellapur-is-no-1-1366517-2018-10-11
 SELECTED VILLAGE
Site location – Ahobilam, Kurnool district, AP

Ahobilam Village, with population of 3732 is Allagadda sub district's

the 6th most populous village, located in Allagadda sub district
of Kurnool district in the state Andhra Pradesh in India. Total
geographical area of Ahobilam village is 14 km2 and it is the 11th
smallest village by area in the sub district. Population density of the
village is 276 persons per km2.

Nearest town of the village is Nandyal and distance from Ahobilam

village to Nandyal is 60 km. The village has its own post office and the
pin code of Ahobilam village is 518543. The village comes under
Ahobilam panchayat. Allagadda is the sub district head quarter and
the distance from the village is 22 km. District head quarter of the
village is Kurnool which is 150 km away. 3.68 square kilometer (27%)
of the total village's area is covered by forest.

google earth images of selected site

SELECTED VILLAGE IMAGES
 LEGEND-

Nature based tourism

spots
Heritage spots
Agricultural areas

Fig1. Satellite image of the selected village - showing typologies of rural tourism

Rural tourism types –

• Nature-based tourism
• Agritourism
• Heritage tourism
Since the proposed site has scope for developing all the three aspects, those can be potentials
of the site.
AIM
• The aim of this study is to upgrade the living conditions of existing villagers,
using architecture as a tool to create economic opportunities for the
villagers.

OBJECTIVES
• Design with better infrastructural facilities i.e. roads, hospitals, schools,
hotels, communication lines, etc.
• Developing tourism by highlighting the natural beauty of the village and
surroundings.
• Decreasing the gap between tourists and villagers.
METHODOLOGY

Where comprehensive study includes the investigation of local

architecture and identifying places that can be turned into tourist
spots.
NEED/RELEVANCE OF THE STUDY

Some undeveloped rural villages are being forgotten and ignored which is leading to the
extinction of tradition
Currently, those temples are developing but the facilities for the villagers are not
sufficient. So by identifying local culture, crafts, and activities and providing respective
occupations to them would help to increase the economy of the village.

source- http://amaravatitimes.co.in/lifestyle/ahobilam-temple-the-place-where- source- http://ahobilam.net/ahobilamhistory.html

lord-narasimha-slew-hiranyakashipu/
DESIGN PROGRAMME
Rural Tourism encompasses a huge range of activities, natural or manmade
attractions, amenities, and facilities, marketing and information systems. Rural
tourism is very diverse and fragmented in terms of operational structures, activities,
markets and operating environments.

Rural tourism is not just farm-based tourism. It includes farm-based holidays but
also comprises special interest nature holidays and ecotourism, walking, climbing
and riding holidays, adventure, sport and health tourism, hunting and angling,
educational travel, arts, and heritage tourism, and, in some areas, ethnic tourism.
 Table.1 showing the design program
User group Activity Functional /spatial
requirements
Villagers- • Working
Senior citizens • studying Community halls
Adult for all the user groups - Workshops (workspaces)
Children recreational areas Primary School.
Health care center.
Public Parks.
Tourists Sightseeing Eco-tourism development
Trekking Accommodations(cottages)
Roaming Restaurants
Resting Village sports(ground)
Water bodies(ponds)

Working staff – Managers Accommodations

Receptionists Working places
Chefs
Service persons
Maintenance persons
Source -compiled by author
What makes rural tourism successful?
i. Community involvement
ii. Proximity to generating a market gateway
iii. Product development (tourism planning, infrastructure, activities)
iv. visitor center
v. Cultural heritage welcome center
vi. A quality brand and regional label
vii. Funding

Benefits of the rural tourism in the site

• Job retention and creation

• New business opportunities
• Opportunities for youth
• Community diversification
• Enhances and revitalizes the community pride
• Preservation of rural culture & heritage
• Landscape conservation
• Environmental improvements
 PRIMARY CASE STUDIES –

1.Desia community tourism in koraput valley(b) 2.Bhoramdeo jungle retreat, Chattisgarh(c)

SECONDARY CASE STUDIES -

1.Balleyhoura ,Ireland(d) 2. Jetwing il uyana, Sri lanka.(e) 3.Tora eco resort, Bali Island(a)
 SCOPE
This project has a goal of using architecture as a way of communicating ideas of
tourism to the region. Tourists can be attracted by providing essential facilities and
recreational places in the lower village( lower Ahobilam). so the income of the village will
also be increased. It can provide a broader outlook of life, not only in generating
employment for the people but it can also develop social, cultural and educational values.

http://www.chiledesarrollosustentable.cl/noticias/noticia-pais/el- https://www.catadelvino.com/blog-cata-vino/es-el-enoturismo-un-
turismo-vitivinicola-esta-a-la-vuelta-de-la-esquina/ turismo-con-estacionalidad

LIMITATIONS
• Limitations will be set up after the site study
CONCLUSION
This topic will reflect the concepts and ideas essential &important to understand
and design the rural tourism on the proposed site .this design will also help to
get/increase the economy of the village(i.e. with the help of architecture). This
design will also attract people from highly polluted urban areas to rural areas
which are very close to nature.
BIBLIOGRAPHY
Links-
https://indikosh.com/vill/633527/ahobilam
a) https://www.tripsavvy.com/best-places-off-beaten-track-india-1539732
b) https://www.tripsavvy.com/best-places-off-beaten-track-india-1539732
c)- https://www.tripsavvy.com/best-places-off-beaten-track-india-1539732
d)https://www.google.com/search?rlz=1C1CHBF_enIN860IN860&biw=1600&bih=740&tbm=isch&sxsrf=ACYBGNRK
nVYbI0kbemJ1BgfoyGKQbhSAZg%3A1568821015943&sa=1&ei=F0-
CXe6XOYrwvgSc_6qYDQ&q=ballyhoura+%28ireland%29&oq=ballyhoura&gs_l=img.1.0.35i39j0l9.39542.48845..517
00...1.0..3.257.1977.12j3j2......0....1..gws-wiz-img.....10..0i67j35i362i39.3HCN7ZPpJD4#imgrc=b-2PDqeXEChWXM:
e)https://www.google.com/search?q=jetwing+vil+uyana&rlz=1C1CHBF_enIN860IN860&sxsrf=ACYBGNTP3x4EidXLy
a3_L-X8WUGB-
n9ebw:1568799425805&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiQt_6jidrkAhWE_XMBHSbWAQEQ_AUIEigB
&biw=1600&bih=740#imgrc=5R4DFx34ZaufWM:
Books-
• GENT KOLUKAJ, “DEVELOPMENT OF RURAL TOURISM”, JANUARY,
2017
• Humaira Irshad (Rural Development Division), “RURAL TOURISM – AN
OVERVIEW”, OCTOBER,2010