Guidelines for Report Writing

1. Font: Times New Roman

2. Font Size:

a. Main Heading : Bold, 14

b. Sub Heading : Bold, 12

c. Text : Normal, 12

3. Alignment: Justified

4. Line Spacing: 1.5

5. Paper Size: A-4

6. No of Pages: 100-150 (Excluding Part-I & Part-III)

1
 A
SUMMER TRAINING PROJECT REPORT
ON
ANALYSIS OF MARKETING STRATEGY OF MINERAL
WATER INDUSTRY
[A CASE STUDY OF BISLERI]

Submitted to

Dr A P J Abdul Kalam Technical University, Lucknow

In the partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(2018-2020)

Under the guidance of: Submitted By:

Prof. Yatika Rastogi Arzoo Chaudhary
Assistant Professor M.B.A- IIIrd Sem.
RKGIT Roll No.– 1803370004

Raj Kumar Goel Institute of Technology

Department of Management Studies
(ISO: 9001: 2015 Certified)

2
 5th KM. STONE, DELHI-MEERUT ROAD, GHAZIABAD (U.P)-201003

Date: ……………….

TO WHOM SOEVER IT MAY CONCER

This is to certify that Ms Arzoo Chaudhary is a bonafide student of MBA 2 nd year of this

institute for the session 2018-2019 and he/she has undergone the summer training in Dainik

Bhaskar (Homeonline.com) organization and prepared Summer Training Project Report

titled Comparative Study of Homeonline.com with other Real Estate Industries for

partial fulfillment of Master of Business Administration (MBA) affiliated to Dr A P J Abdul

Kalam Technical University, Lucknow.

I wish him/her all the best for his/her future endeavors.

Dr. Vibhuti
Professor and Head
(Department of Management Studies)

3
 Declaration

I Arzoo Chaudhary D/o Gulzar Chaudhary am pursuing Master of

Business Administration (MBA) 2nd year from Raj Kumar Goel Institute
of Technology , Ghaziabad in the session 2019-20. I hereby declare that
this summer training research project report titled “Comparative Study
of Homeonline.com with other Real Estate Industries ” is the outcome
of my own effort at organization
……………………………………..................... under the guidance of
Mr/ Ms ……………………..........., designation. The same report has not
been submitted earlier to any Institute/ University for awarding any
degree/ diploma of MBA or any other professional course. If there will be
any violation of IPR, I will be solely responsible to that and Institute/
University has right to cancel my degree.

Date: ………………… Sign with Full Name

Place: RKGIT, Ghaziabad Roll No:1803370004

4
 ACKNOWLEDGEMENT

Summer Training is a bridge connecting the educational qualification and

professional use. It is the path leading to success by shouldering responsibilities under

the careful guidance of seniors and experienced personnel without fear and failure.

It gives me immense pleasure to take the opportunity to remember and thanks

the personalities who have involved with this project work. I express my sincere

thanks and deep gratitude who are directly and indirectly associated in completion of

this project.

I would like to thanks to Ms ……………………………, designation

………….……………….. of ……………………………. organization for assigning

an extremely challenging project thereby giving unique opportunity to meaningful

contribution of such growing and vibrant organization, guiding throughout the project,

without his help the project would have not added enough value. I am extremely

grateful for the time he spent from his busy schedule.

Student Name

Arzoo Chaudhary

5
 TABLE OF CONTENT
Part I:
I. Certificate from Organization
II. Certification from Institution
III. Declarations
IV. Acknowledgement
V. Executive Summary
VI. Index/ Table of Content
VII. List of Tables
VIII. List of Figures

Topic Page Number

Part II: Study of Organization
 Introduction of Organization
 Business Overview
 Mission, Vision & Objectives
 Board of Director
 Company History
 Achievements
 Products & Services
 Sales & Financial Performance
 SWOT Analysis

Part III: Research Work

1. Objective
2. Discussion of Problems
a. Significance of Problems
b. Concept & Practices
c. Theory & Models related with Problem/ Literature Review
3. Hypothesis
4. Research Methodology
5. Limitations
6. Data Findings
7. Data Analysis
8. Suggestions & Recommendations
9. Conclusion
10. Bibliography

Part IV: Annexure

6
1. Questionnaire
2. Data Sheet

List of Tables

Table No. Table Title Page Number

1. Table 1
2. Table 2

7
 List of Figures
Figure No. Figure Title Page Number
1. Table 1
2. Table 2

8
 Part II:
Study of Organization

9
Type Daily newspaper

Format Broadsheet

Owner(s) D B Corp Ltd.

Founded 1948; 71 years ago; as Subah Savere in Bhopal and Good Morning India in Gwalior
1957; 62 years ago; as Bhaskar Samachar
1958; 61 years ago; as Dainik Bhaskar

Language Hindi

Headquarters Bhopal, Madhya Pradesh

Country India

Circulation 4,320,781 daily[1] (as of July–December 2018)

Sister newspapers Dainik Bhaskar

Divya Bhaskar
Dainik Divya Marathi
Daily Bhaskar
Fashion101

Website www.bhaskar.com

10
Homeonline.com the real estate marketplace from the stable of Dainik Bhaskar group
has launched a unique Buyer Assistance Program “Home Search Officer” – this is a
1st of its kind program launched by any real estate portal in India. The “Home Search
officer” is a dedicated resource which is assigned to the home seeker, to help them
identify their dream home, this service is a completely free of cost.

Speaking on this Vijay Garg, Business Head, Homeonline.com said “Even today
home buying decision is not easy in India, this came across as the single biggest
reason during our interaction with thousands home buyer, taking cue from this we
came up with this unique concept. The home buyer can avail this service, where a
dedicated “Home Search officer” is assigned to the buyer.

11
The Home search officer then understands the buyer requirement, basis the brief the
officer will identify properties; facilitate site visits, meetings, negotiation etc. We are
very sure that this service will ease life of the home buyer and save them from the
hassle of searching their dream home out of thousands of options available”

He further added “We are already the No.1 player in Bhopal, Raipur, Indore and
following the bhaskar legacy of dominating the market in the shortest possible time.
We have aggressive plans for this year, to begin with we are launching this service
immediately across Indore, Bhopal and Raipur. By Sep’2019 we plan to expand our
footprints across 60 cities in India”

MEDIAMAR 26, 2019 ADGULLY BUREAU @adgully News in the domain of

Advertising, Marketing, Media and Business of Entertainment RELATED ITEMS
HOMEONLINE COMHOME SEARCH OFFICER VIJAY GARG.

Homeonline has become one of the most popular online digital marketplaces
connecting several property buyers and sellers for residential property listings in both
sale and rent.

We at Homeonline.com have a variety of Singlex, Duplex & Triplex as well as

Furnished & Semi Furnished properties listing that we are displaying here, gives you
an excellent overview of all properties available in the area you are considering.

Homeonline.com provide detailed & verified information of properties for sale,

upcoming projects of renowned builders, budget residential apartments in Bhopal,
Raipur, Indore, Jaipur, Ahmadabad, Surat, Bhilai and Durg.Homeonline.com plans to
expand its reach to many more cities in the coming years.

12
HOMEONLINE is one of the leading marketing companies engaged in offering the
customers with effectual residential real estate services. These residential properties
are planned and laid out by some of the well-known builders and real estate tycoons.

We are one of the principal marketing companies engaged in offering best real estate
deals to the customers. The selling and renting is done of the properties that are
planned by some of the reputed organizations and are marketed under well-
known brand names.

HOMEONLINEs main focus remains to give tailor made packages which suits the
requirements of our clients as per his requirements and budgetary constraints. At the
same time we ensure that there is a definite level of assurance and back up available.

HOMEONLINE is a progressive, future-focused, Indian real estate company that is at

the cutting edge of its industry. Its high levels of integrity and dedication have made
the company one of the most respected real estate developers. It is a pioneer in
conceiving and executing large sophisticated real estate projects in both corporate
segments, bringing together the unmatched experience & expertise of India's most
reputed business conglomerates.

From concept to completion, HOMEONLINE.COM is into prime real estate

development and property management, coordinating a full spectrum of services
including site acquisition, design and development, construction, marketing and sales.

HOMEONLINE.COM today, is the name that is associated with quality and

reliability and deals in residential projects.

13
HOMEONLINE.COM is involved in number of prestigious projects . We are
committed to deliver the projects in time. Our current on-going construction projects
are in progress at Jaipur, Bhopal, Ahmedabad, Indore, Gujarat.

Privacy Policy

This privacy policy explains our policy regarding the collection, use, disclosure and
transfer of your information by DB Corp Ltd and/or its subsidiary and/or affiliate
(collectively referred to as the "Company"), which operates various websites/ Mobile
Apps & other services including but not limited to delivery of information and content
via any mobile or internet connected device or otherwise (collectively the "Services").
This privacy policy forms part and parcel of the Terms of Use for the Services.
Capitalized terms which have been used here but are undefined shall have the same
meaning as are attributed to them in the Terms of Use.

As we update, improve and expand the Services, this policy may change, so please
refer back to it periodically. By accessing the Company website(s)including but not
limited to this Application or otherwise using the Services, you("users") consent to
collection, storage, and use of the personal information you provide (including any
changes thereto as provided by you) for any of the services that we offer.

The Company respects the privacy of the users of the Services and is committed to
reasonably protect it in all respects. The information about the user as collected by the
Company is:

(a) information supplied by users and

(b) information automatically tracked while navigation

(c) information collected from any other source (collectively referred to as

"Information.

14
 Business Overview
Homeonline.com is an online real estate marketplace ideated by the Dainik Bhaskar
Group. Homeonline, AAPKA HOMESAFAR boasts of being a true companion to a
Home Seeker in his journey of finding a Home. With the legacy and trust acquired by
DB Group, we at Homeonline know the difference between finding a Home Vs
House. Hence, we use the right mix of Innovation in Technology, Artificial
Intelligence and Human Touch to provide you exactly what you are looking for.

Homeonline.com is a subsidiary of the renowned Dainik Bhaskar Group.

Revolutionary because of the next-gen services customized specifically to address the
real estate industry in different cities and fresh because of the up-to- date and
authentic information.
Homeonline.com is unique digital platform which offers 360 degree solution to our
customers. The portal is completely devoted to meet each piece of the customer
necessitate. At homeonline.com we provide credible information with listed properties
on portal.

Fresh And Revolutionary

Fresh and revolutionary homeonline.com is a subsidiary of the
renowned Dainik Bhaskar Group. Revolutionary because of the next-
gen services customized specifically to address the problems being
faced during home search and in pre & post buying services and
fresh because of the up-to- date and authentic information provided
on this website.

15
 Unique Digital Platform
Homeonline.com is a unique digital platform which offers 360
degree solution to our customers for all their property needs. The
portal is completely devoted to meet every requirement of the
customer. At homeonline.com we provide credible information with
maximum properties on our portal.

Buy-Sell-Rent
We at homeonline.com are not only focused to provide buy, sell and
rent details but also information on pre-buying and post buying
particulars and specific information like property news, legal and
loan guidance, home tips and home decor. You will find expert
advice to all your queries about maintenance of your abode will be
answered here.

Find a ideal place

We aim to help you find an ideal place to live within your budget and
fulfilling all your preferences. We are dedicated to provide you
advance and innovative platform, also we completely understand

16
 how important is to connect with true specialized to get your job
done.

DB Corp’s Homeonline transitioned into a Techno-Human company

DainikBhaskar Group has been able to successfully fill the need gap of home buyers
in Tier 2 and 3 cities with its online real estate marketplace, Homeonline.com. Today,
Homeonline claims to be the No. 1 player in Bhopal, Raipur, Indore markets. The
portal plans to expand its footprint across 60 cities in India by September 2019.

At the helm of the business is Vijay Garg, Business Head, Homeonline.com, who was
CFO of DB Corp’s FM venture My FM for 12 long years before this assignment.

With the proposition of ‘AapkaHomesafar’, Homeonline uses the right mix of

Innovation in Technology, Artificial Intelligence and Human Touch to provide home
seekers exactly what they are looking for.

In conversation with Adgully, Vijay Garg, Business Head, Homeonline.com, speaks

about filling the need gap in the real estate business, the growth prospects in Tier 2
and 3 markets, growth strategy and more.

Homeonline Is

It is a real estate portal in the lines of Magicbricks and 99acres, which lists the
properties for builders, brokers, and owners. It is a platform where home seekers
come to buy and home owners come to sell.

Media conglomerate like DB Corp decide to get into the real estate business?

As you know, Dainik Bhaskar is extensively read across the non-metro markets, so we
already have a strong base there. Before we ventured into this project, we researched
our markets such as Bhopal, Ahmedabad, Jaipur, Indore, Chandigarh etc. We found
out that the primary focus of the existing portals for real estate was on metro cities
like Delhi, Mumbai, Bangalore, Hyderabad, etc. We could easily see an untapped
market potential available. The real estate business has been growing at a faster pace

17
in these cities than in the metros. That is evident from the growth of My FM and
DainikBhaskar. You can see that My FM has had a higher growth in these smaller
markets than the metro centric players.

The research undertaken before started this venture in August 2016?

Initially, the research was on the product side. We wanted to create a world class
product. We spent one-and-a-half to two years to create the best product from the user
point of view. We created a group of 100 users in each potential market. We shared a
demo link with them to understand how Homeonline fared in comparison to the
existing real estate websites, which application was easier to use. They provided the
ground feedback and on the basis of that feedback we created the product. It took us
about two years to make a full-fledged world class product.

In November 2018, we carried out another research to find out the pain areas that the
consumers were facing when they were searching for a house. What we gathered was
that the people in these markets were not that digitally savvy.

When we asked whether they needed human help, 99 per cent of the people said
‘Yes’. Despite this being an era of artificial intelligence, they wanted a human expert.

We also approached the builders and developers to understand their pain areas as well.
Their concern was about drawing in the serious buyers; they did not want people to
just come on their websites and check properties with no intention to buy
immediately. They wanted relevant and serious buyers.

After understanding the pain areas of both home seekers and home owners, we
created a product called ‘Home Search Officer’. We decided on the concept where
anybody registering was asked to deposit Rs 500 as a refundable security deposit.
This was the filter used to weed out the non-serious buyers. The Home Search Officer
understood the requirement of the buyer, provided them guidance and consultancy
and then searched for a home as per their needs.

By offering quality leads to our builders, in the last 6 months our renewal ratio has
been 92 per cent, which is much higher than the industry trends. This has been
possible just because of the better quality of buyers that we have been able to attract.

The gap between the metros and Tier 2, 3 towns lessened after your initiative?

18
We became a market leader within a period of 6 months in markets like Bhopal,
Indore and Raipur. We have the maximum content, response, traffic and we command
the maximum price. We charge 30 per cent more than our nearest competitor. Since
we are a local player with the know-how, the builder is happy to give me more money
for the response they have been getting.

We have established ourselves as a Techno-Human company rather than just a

technology platform.

Communication strategy?

As of now, we are only pushing our Home Search Officer communication, where we
say we are a handholding guide and expert and bring the builders relevant and serious
buyers.

Media mix for Homeonline?

We do print and radio; digital is also a huge part. Radio and print help us in our
branding initiatives. We do digital in terms of Google ads, Facebook and ground
activations as well. We do events such as Property Expo and Flash Sales. We have not
done much of outdoor advertising. So, print, radio and digital are the three major
activations.

The key milestones?

As I said earlier, we are the No. 1 in Bhopal, Indore, Raipur. Our content is much
better, and so is the response received. In the next 3 months, we are looking to
become a leader in Jaipur, Indore and Chandigarh as well.

19
 Mission

Aspire to be one of the largest players in real estate in India with the highest standards
of professionalism, ethics, quality and customer service. Our Mission is to bring
quality Residential & Commercial real estate of international standards within the
reach of all.

We are committed to achieving excellence in Real Estate Development, for the benefit
of the human being.

Vision

Build a new India for future generations and become world’s most valuable real estate
company. Create a Global organisation matching International Standards maintaining
Integrity, High Ethical Standards and Transparency. Provide an environment of
professionalism, competence, teamwork, and service excellence.

Objectives

“We are market leader in homeonline search in Bhopal. Our mission is to retain the
leadership and further serve our customers in and around Delhi NCR by providing
homes and flats at reasonable price with customer satisfaction. We shall strive to
delight our customer by proving regular and timely services at convenient point for
different income segment.

20
 Board of Director
Mr. Ramesh Chandra Agarwal

founder-chairman of the Dainik Bhaskar group

Ramesh Chandra Agarwal (30 November 1944 – 12 April 2017) was a media
proprietor and founder-chairman of the Dainik Bhaskar group of newspapers that has
a presence in 14 states of India with 62 editions and has an estimated readership of
over 15 million. He started Dainik Bhaskar newspaper at Bhopal in 1958. In 1983 he
launched the Indore edition and in 1996 it was produced in Rajasthan. He was on the
board of D.B. Corp Limited from its inception.

21
Early Life And Education

Ramesh Chandra Agarwal was born on 30 November 1944 in Jhansi, Uttar

Pradesh and was the son of Seth Dwarka Prasad Agarwal, who ran a book business
in Jhansi. In 1956 he came to Bhopal with his father and laid the foundation of Dainik
Bhaskar in 1958. He held a post-graduate degree (Master's in Arts) in Political
Science from Bhopal University, Bhopal.

Career

Agarwal was engaged in the running of the Dainik Bhaskar organization for over four
decades. Daily News and Analysis (DNA), with Subhash Chandra of the Essel Group,
was his first step into English-language publications and DB Post was his second. He
was also the Chairman of the Federation of Indian Chambers of Commerce and
Industry - Madhya Pradesh. He had been awarded the Rajeev Gandhi Lifetime
Achievement Award in Journalism. He was awarded within 50 most powerful
Business houses by India Today Magazine in 2003, 2006 and 2007. He was ranked 95
on the Forbes list of India's Richest in 2012.

Shri Ramesh Chandra Agarwal's vision to transform the Indian language media
landscape has led D.B. Corp. Ltd. to be India's largest newspaper group. He
envisioned the burgeoning potential of the Tier II and Tier III cities of India
and firmly believed in the growth of the Indian language newspaper industry.

Death

Agarwal died at Ahmedabad Airport after a cardiac arrest on 12 April 2017. He was cremated
on the next day at Bhadbhada Shmashana, in Bhopal.

22
Mr. Sudhir Agarwal
Managing Director

Sudhir Agarwal, is the Managing Director of DB Corp Ltd. He has been on

the Board of Company since inception. He has approximately 28 years of
experience in the publishing and newspaper business and has been a part of
the organization for same number of years. He is responsible for our long
term vision and monitoring our Company's performance and devising the
overall business plans. His dynamic leadership with clear future vision, the
company has progressed to become one of largest read newspaper of the
country, with multiple states with PAN India presence, in 4 languages. His
aggressive leadership qualities, the company is considered as one of the
fastest growing media groups by various analyst and investors, which has
spread from 1 state in 1997 to 12 states in 2018, from 4 editions to 66
Editions. In his leadership adapting the innovative door to door contact launch
process , company has achieved status of no.1 from day 1 across it's launch
markets. India Today Magazine has adjudged our company in top 50 most
influential business houses in 2003, followed by in 2006 and 2007.

23
Mr. Girish Agarwaal
Non Executive Director

Girish Agarwaal is the Non Executive Director of our Company. He has been
on the Board of our Company since October 1995. He heads the marketing
and related operations of our Company. He has approximately 24 years of
experience in the publishing business and has been with the organization for
same number of years. He is also an active member of INS. He holds the
distinction of being the youngest chairman of INS for Madhya Pradesh region.
He was also been awarded the Entrepreneur of the Year, for the year 2006 by
Ernst & Young. Further, he was also award recipient for "Outstanding
Entrepreneur" in APEA ( Asia Pacific Entrepreneur awards). He was the
recipient of Divya Bhaskar , the leading Gujarati Newspaper from DB Corp Ltd
as the only regional newspaper of India to win 'Best in Print' (Bronze), an
honor bestowed by IFRA Asia Pacific awards held in Chennai. Best in Print is
about the quality and consistency in printing demonstrated by a publication
through a period of time

24
Mr. Piyush Pandey
Non Executive Independent Director

Mr. Piyush Pandey (63 years) is the Non-Executive Independent Director of

our Company. He has been on the Board of our Company since November
28, 2007. He has over 35 years of experience in advertising – all with Ogilvy
and Mather, India. He is the only Indian to have won three Grand Prizes at the
London International Advertising Awards. He was awarded the Clio Lifetime
Achievement Award in 2012 and the Padma Shri in 2016 in recognition of his
distinguished service in the field of advertising and communication – the first
Indian to be awarded in this field. He published his first book ‘Pandeymonium’
in 2015. He was also awarded the Lion of St. Mark at the International
Festival of Creativity at Cannes 2018.

25
Mr. Harish Bijoor
Non Executive Independent Director

Mr. Harish Bijoor has been on the Board of the Company since November
2007. He started his career with Hindustan Lever Limited (formerly known as
Brooke Bond Lipton India Ltd.). Currently, he is a brand-thinker and
practitioner operating out of Bengaluru, India. He runs a unique boutique-
consulting outfit branded ‘Harish Bijoor Consults Inc.’ Harish has spent his
career across the aggressive realms of FMCG, Telecom and Consumer
Durables. He has also served at Zip Telecom Ltd. and Tata Coffee Limited in
varied roles in the senior management. He is an active member of different
coffee forums including the Coffee Board of India. Besides, he was an active
member of the sub-committee on plantations of the Planning Commission.

26
Mr. Ashwani Singhal
Non Executive Independent Director

Mr. Ashwani Singhal has been on the Board of the Company since
November 2007. He has over 30 years of experience in non-ferrous
metallurgical industry. He is currently handling the global sourcing of raw
materials for his business of manufacturing Aluminium Deox and Ferro
Aluminium for the steel industry. He is the founder-director of ‘The Metal
Recycling Association of India’ and has served as the District Chairperson -
Sight First Co-ordinator of ‘The International Association of Lions Clubs
District 323 A3’ Mumbai, India, 2015-16.

27
Ms. Anupriya Acharya
Non Executive Independent Director

Anupriya Acharya, CEO, Publicis Media India is an eminent media

professional with 22+ years of experience in media agencies across India and
Singapore. Prior to this, she has also held positions of Group CEO of Zenith
Optimedia, CEO - Aegis Media Singapore, Leader - Team Unilever South Asia
at Mindshare and President - The Media Edge India. She is a Jury member n
key media industry awards in India and APAC and speaks frequently at key
industry events. She has been felicitated by Forbes India as ‘W-Power’
Trailblazer 2018 and received ‘Beti’ FICCI FLO Gr8 Awards 2018 for Media &
Advertising. She was also featured amongst Top 10 on Impact’s list of ‘50
Most Influential Women’ 2018. A Post Graduate in Chemistry from IIT -
Roorkee, her interests are adventure trips, photography and interior
designing.

28
Mr. Vijay Garg

Business Head, Homeonline.com

Speaking on this Vijay Garg, Business Head, Homeonline.com said “Even today
home buying decision is not easy in India, this came across as the single biggest
reason during our interaction with thousands home buyer, taking cue from this we
came up with this unique concept. The home buyer can avail this service, where a
dedicated “Home Search officer” is assigned to the buyer.

The Home search officer then understands the buyer requirement, basis the brief the
officer will identify properties; facilitate site visits, meetings, negotiation etc. We are
very sure that this service will ease life of the home buyer and save them from the
hassle of searching their dream home out of thousands of options available”

He further added “We are already the No.1 player in Bhopal, Raipur, Indore and
following the bhaskar legacy of dominating the market in the shortest possible time.
We have aggressive plans for this year, to begin with we are launching this service
immediately across Indore, Bhopal and Raipur. By Sep’2019 we plan to expand our
footprints across 60 cities in India”

29
 Company History

DB Corp To Launch A New Portal, Homeonline.com

The latest Indian real estate portal to launch in India, Homeonline.com will go live
nationally on 1 August 2016 after a year long investment from publishing giant DB
Corp.

DB Corp, which made the announcement in its Q1FY17 quarterly report, says it has
been nurturing the website in Raipur and Bhopal to keep its real estate segment
‘strong and protected.’For the quarter ended June 2016 (Q1FY17) the company's
internet segment revenues were Rs 23 crore ($US 3.4m) up by 6.5 per cent from Rs
21.5 crore in the same quarter last year.

Meanwhile losses were Rs 7.29 crore (US $1.1m) for its internet business segment,
8.3 per cent lower from losses of Rs 7.8 crore in the same quarter last year.

For the same segment, DB Corp has liabilities of Rs 8.37 (US $1.24m) crore, up 16.8
per cent from Rs 6.97 crore in the same quarter last year.

The company also posted a growth in advertising revenues of ~21 per cent yoy to Rs.
4136 million citing volume and market share recovery and a 46 per cent growth in
Ebidta to Rs. 1853 million.

The company also points to a strong margin of 32 per cent for the quarter compared to
last year's 26.5 per cent margin and andEbidta of Rs. 1274 million.

DB Corp publishes dailies DainikBhaskar, DivyaBhaskar, SaurashtraSamachar, Divya

Marathi and DNA.

Medianama reports the following further highlights:

30
Total unique visitors now at 42 million, up from 30 million in June 2015 (including
mobile and app)

1.7 billion page views in June 2016, up from 565 million in June 2015 and 30 million
unique visitors in the same month.

7 million app downloads for DainikBhaskar and DivyaBhaskar, 33 million video

views.

The company has also invested in Post Pickle, an English language website aimed at
youth and women which reached 1 million visitors, although the company does not
mention if they’re unique or overall.

31
 Achievements
Homeonline.com has been awarded for serving a large pool of users through its
portal and providing premium information to users to make informed decisions.

Recently they achieve 100k listings on their website.

32
33
 Products & Services

 Buyer's Guide, a real estate eBook which covers all the essential steps and
stages entailed in property buying and contains answers, quick tips and expert
advice on what to look for and how to manage property buying.

34
 A Home Search Officer Program is conducted for the potential customers who
are genuinely searched for the property or home.

 HDFC has some great home loan offers for you.

Planning a Home Loan for buying a Property in Jaipur.

 Provide assistance in searching suitable property.

 PROPERTY PRODUCT

 Apartment

 Villa / House

 Residential Plot

 Builder Floor

 Row House

 Farm House

 Service Apartment

 Studio Apartment

 PROPERTY SERVICES
 Home Search Officer

 Free 5 posting of properties

35
 Company provides a number of internet-based services through its
platform and shall include:

 Posting User profile or listing for the purpose of sale/rental of

property, and related property services etc.

 Secure a property through Homeonline.com and its internet links.

 Place a print advertisement in any of the group publications through

the www.Homeonline.com site.

 Post advertisements on Homeonline.com.

 Send advertisements and promotional messages through emails and

messages.

 The Services can be purchased through various methods of payments

offered. The purchase of Services shall be additionally governed by
specific policies of sale, like subscription fees, (Refund policy and /or
cancellation policy ,if applicable) etc.

36
 Sales & Financial Performance

SWOT Analysis

Dainik Bhaskar Homeonline SWOT Analysis

37
  Have a large client base.

Strengths  Genuine customers.

 Emerged to be most preferred site used by people for

real estate information in india.

 Verification of plots.

Weakness  Target only internet market.

 It is a startup company so it works only some citites.

Opportunities

 Economic Slowdown.

Threats  Quality of listings.

 Head to Head competition from Magicbricks.com,

99acres.com etc.

Competitors of Homeonline

1. MagicBricks.com

They revolutionized the concept for house hunting the way Uber and Ola have
revolutionized the way we commute.
Listing for the property to be given on rent or for sale is as easy here as it is when it
comes to looking for one.

38
2. 99acres.com

Soon after MagicBricks got people used to searching for properties

online, we saw a lot many other interesting options for online real
estate websites coming up.
99acres.com is another prominent name it this genre. They too have
a pan India listing of properties for sale, purchase and rent across 25
plus cities within the country.

3.Makaan.com

The listings here are not as extensive as you would find on the
above two portals.
But we do recommend you visit them as the properties listed are
decent and limited so it’s a clutter free experience.

4.Housing.com

Housing.com took online property searching to another level

altogether when they launched themselves a couple of years back.
Here only those properties that were visited by the housing.com
agents were listed with actual pictures of the properties.

5.Commonfloor.com

It is more for real estate professionals as there are umpteen new

projects listed. They do not have a strong database of houses
available on rent.
Though, you can still check the options out as they cover over 200
cities across India with over 5 lakh active property listings and 1,000
new projects as well.

39
 Comapany Profile

Type Real Estate

Industry Real Estate

Founded 2006

Headquarters Noida, India

Key people Mr. Sudhir Pai

Owner Times Group

Website http://www.magicbricks.com

40
 Study of the Organisation
Magicbricks.com is a high-end property portal that caters to a global market with its
unique services and novel online features. Having been launched in the year 2006 by
Times Group, Magicbricks has quickly risen to being the No. 1property portal in
India.

The Magicbricks design is based on rigorous research, unique product developments,

and innovative initiative which has been readily accepted by users. In an attempt to
best serve the users, features on the Magicbricks realty portal are constantly invented,
evaluated and upgraded.

In addition to all else, magicbricks.com is synonymous with internationally acclaimed

property fairs. It is here that top-notch properties of major Indian metros are
showcased for audiences in India and abroad.

Till date, magicbricks.com has successfully hosted 75 domestic and over 15

international property shows around the globe.

WHY MAGICBRICS ?

Magicbricks offers you a culture that is all about innovation and winning. It
challenges you and brings out the absolute best out of you. The dynamism here is
such that it brings out the next level in you, unleashing your true potential much more
than you have ever imagined. This will eventually turn you into a high-performer who
is full of ideas, solutions and unmatchable confidence.

41
 Mission, Vision & Objectives

The vision of 'Smart City' was to develop Indian cities and find remedies for various
critical issues, like interrupted power supply, provision for clean water, robust civic
infrastructure, sewage, and waste treatment plant, rainwater harvesting, and solar
energy, as well as smooth and enhanced connectivity. This is where the relevance of
'sustainability' comes in. The need for a paradigm shift from the existing planning and
maintenance methods to a sustainable, modern and tech-driven approach of urban
planning, implementation, and proper maintenance was the mission’s vision.
Launched in June 2015, the Smart City Mission (SCM) is one of the biggest central
government-financed urban development schemes. Let's track its progress in the
country.

42
 Products & Services

Apart from buying, selling & renting properties in India users have access to the
following services as well:
News section of Magicbricks "Property Pulse" includes property news, home loans
concerns, legal & taxation issues, expert opinion and analysis of property trends.
Buyer's Guide, a real estate eBook which covers all the essential steps and stages
entailed in property buying and contains answers, quick tips and expert advice on
what to look for and how to manage property buying.
PropIndex is a tool by Magicbricks which empowers property seekers and investors
with detailed information on the movement of residential apartment prices and supply
of properties in India for some major cities & has been adding more cities on a regular
basis as well.

43
 Directors of magic brick


Sudhir Pai
CEO - Magicbricks

Business @ the speed of thoughtsAn astute thinker and a keen strategist,

Sudhir Pai has been the driving force behind Magicbricks - India’s No.1 property

site. He has been instrumental in scaling up Magicbricks and taking it up to a

clear leadership position within the hotly contested online real estate portal

segment in India.

He has been with Times Internet for the past 12 years, out of which six years

have been with Timesjobs and the last six years with Magicbricks.

A B.E. in Electronics and Telecommunications from Goa University and MBA from

Symbiosis Centre for Management & HRD (SCMHRD), Sudhir in the past has

worked with reputed brands like, Wipro, GE Medical Systems, Marico, Hindustan

Lever and Citibank.

44
Beyond work, Sudhir is an avid reader, trekker and is passionate about new

products and emerging business models in the consumer internet space.

Subodh Kumar
CTO

Tech Innovation @ The Speed of Life.Subodh has 15 years of rich experience

in Technology development with strong operational capabilities. He is currently

heading the technology vertical at Magicbricks. As a head he ensures the

unrelenting success of magicbricks by giving his 100% towards developing and

implementation of myriad technical strategies. Planning innovative technologies

has been his constant endeavour. His contribution in overall development of

technology is immense and he exhibits strong operational capabilities. Subodh

has been a foundation stone in the success of Magicbricks and has started his

career with Times group and has handled several challenging roles across

business verticals. He has been a foundation stone in the success of Magicbricks.

Subodh has done Masters in Computer Application. Behind the serious

demeanour, lies a fun loving guy who loves to indulge in a game of cricket match

anytime.

45
 

Anil Kumar Misra

CHRO:-Anil Kumar Mishra our CHRO, is a veteran in the Human Resources (HR)

field with an experience of over 20 years in remodelling and streamlining the

portfolio of the HR department. His panache for procurement of the best talent,

mentoring, building culture, employer branding and making other exemplary

contributions in leveraging various strategies towards alignment of HR initiatives

is commendable. Anil is always geared up to reinforce the team and take them

several notches higher.

This gold medallist from Berhampur University has had enriching experiences as

the Vice President and CHRO of corporate like Fidelity; as the vice president and

Global Head HR of Just Dial; and as the Head-HR (for IT& Commercial Services)

in Tesco HSG, creating an indelible impression, everywhere. He has ruled the

roost as multiple specialists and even as a generalist within various HR sectors in

the Fortune 500 MNCs and Indian Corporates as well.

An avid screen play writer and a master chef in his own right, Anil has sharp

business acumen and an aggressive approach towards his work. This, coupled

with virtues like dynamism and diligence propel him towards proving his calibre

in various arenas of HR system like talent transformation in magicbricks.

46
 

E Jayashree Kurup
Head Editorial and Advice

With close to 30 years of editorial and research expertise, Jayashree heads

Editorial and Advice at Magicbricks. She set up content & research functions at

Magicbricks as well as Timesjobs, as the group editorial head. Jayashree started

her professional career with The Economic Times and ended her stint there as

the Deputy Editor for the property section. She was also the Associate Director

(Asia Pacific region) with International Property Consultants, Insignia Brooke. She

has also worked as the Deputy Features Editor in The Financial Express and as

an Associate Editor with Good Governance India and is well-known for her

domain expertise in real estate and urban affairs.

47
 

Hitesh Uppal
Head Finance & Operations

Hard work, determination and dedication are core pillars to

success.With over 14 years of varied experience, Hitesh Uppal heads the

Finance & Ops at Magicbricks. Prior to this Hitesh was working with NIIT Limited

where he handled a mix of internal audit and hard core finance activities. Hitesh

started his journey with CitiFinancial with their compliance department. It was

during NIIT days when Hitesh voyaged to finance department where he was into

consolidation of foreign subsidiaries and due diligence of different acquisitions.

Also, deputed at Atlanta, USA for managing NIIT USA Inc. finance function.

Hitesh is a Chartered Accountant, Certified IFRS professional, Information System

Auditor (DISA) and Certified Ethical Hacker (CEH). He is fond of ‘long drives’ and

is an avid reader.

48
 

Prasun Kumar
Marketing Head, Magicbricks

Marketing is BusinessPrasun steers all things Marketing @ magicbricks.

Creative at heart and Analytical in mind, he delivers the delicate balance of left &

right brain thinking. A seasoned marketer with over 18 years of experience,

Prasun has launched quite a few brands in India namely MTS (mobile operator) &

Sony Xperia smartphones. Having worked on dynamic brands like Levi’s, Sony,

Reliance etc., Prasun brings in-depth understanding of consumers & brands.

An environmentalist by hobby & a tech lover, he has won industry recognitions

and guest lectures at premium business schools.

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 

Ritesh Mohan
Head - Strategic Accounts & BFSI

Its not about ideas. Its about making ideas happen! Ritesh Mohan is a

keen strategist with an innate ability to handle large sales forces across

geographies. Extremely result oriented, he has worked across multiple industries

including FMCG, BFSI & E-Commerce in the past 17 years. As head of Strategic

Accounts (High Value Accounts ) & BFSI business at Magicbricks, he nurtures

large relationship and networks.

He has worked with companies like Unilever, ICICI Bank & HSBC prior to joining

Magicbricks . He has been instrumental in setting up businesses from the scratch

in multiple assignments. He firmly believes that strategy and innovation are core

ingredients to the success of any business.

Ritesh has done his Masters of Management Studies from Jamnalal Bajaj Institute

of Management Studies, Mumbai and has specialised in Marketing. Ritesh is a

fitness freak and loves running to get his adrenaline pumping.

50
 Achievements
Magicbricks.com has been awarded for serving a large pool of users through its portal
and providing premium information to users to make informed decisions.
Major Awards -

Year Awards

2011-2012 Real Estate Excellence (REE) Award for the Best Property Portal

2014 State Bank of India (SBI) awarded Magicbricks the title of "Partner in Prosperity"

The National Real Estate Development Council (NAREDCO) awarded

2014
Magicbricks.com the title of "Best Real Estate Portal"

51
 99 Acres.com
Launched in 2005, 99acres.com, India’s No. 1 property portal, deals with every aspect
of the consumers’ needs in the real estate industry. It is an online forum where buyers,
sellers and brokers/agents can exchange information about real estate properties
quickly, effectively and inexpensively. At 99acres.com, you can advertise a property,
search for a property, browse through properties, build your own property microsite,
and keep yourself updated with the latest news and trends making headlines in the
realty sector.

At present, 99acres.com prides itself for having around nine lakh property listings
spanning across 600+ cities in India. Of all, the website held over 5.7 lakh paid
listings at the end of FY 2018-19. In addition to providing an online platform to real
estate developers, brokers and property owners for listing their property for sale,
purchase or rent, 99acres.com offers advertisement stints such as microsites, banners,
home page links and project pages to the clients for better visibility and branding in
the market.

With the ever-evolving online search behaviour, 99acres.com shares updated

information pertinent to real estate activities, assisting prospective buyers to make
informed buying decision. We make online property search easier, quicker and
smarter!

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 Achievements

 PropTech Mobile App of the Year Award 2019

99acres.com won the award for ‘Personalized User Journey’

 Best Mobile Appies Award 2015

99acres.com won the award for having the ‘Most Innovative
Mobile App’ in the real estate category.

 CMO ASIA Awards 2012

99acres.com was awarded the ‘Most Admired Real Estate
Website of the Year’ at the 3rd CMO Asia Awards for
excellence in the real estate segment.

 BCI Awards 2012

99acres.com was recognised as the ‘Best Real Estate Portal’ in
2012.

 Accommodation Times Awards 2012

99acres.com was announced the ‘Best Online Realty Portal’ by
the Accommodation Times in 2012.

Part III:
Research Work

53
 OBJECTIVE

Discussion of Problems
Significance of Problems:

54
Concept & Practices:

Theory & Models related with Problem/ Literature Review:

55
 RESEARCH METHODOLOGY

Research Design:

Sources of secondary data:

56
Sampling Plan:

 Define Population & Sample:

 Sampling Method:

 Sample Size:

 Sampling Area:

Data Collection Method:

Data Collection Tool:

Data Analysis Tools:

LIMITATIONS

57
 Data Finding

1. Finding 1:
a. Data Table:

58
 b. Data Graph:
c. Data Characteristics:
i. Central Tendency
ii. Distribution
d. Data Interpretation

2. Finding 2:
a. Data Table:
b. Data Graph:

59
c. Data Characteristics:
i. Central Tendency
ii. Distribution
d. Data Interpretation

60
DATA ANALYSIS

61
SUGGESTIONS

62
CONCLUSION

63
BIBLIOGRAPHY

64
ANNEXURE:

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66
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https://en.wikipedia.org/wiki/Dainik_Bhaskar

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