Interior Design In Shopping Malls

INTRODUCTION:
(A study of Visual Preference)
 Statement of problem
 Purpose of the study
SHOPPING MALL:
 Definition and history
 Mall as a public place
RELATION BETWEEN PEOPLE AND THEIR ENVIRONMENT:
 Perception
 Cognition and cognitive theory
3 THEORATICAL FRAMEWORKS:
 Kaplan’s information theory
 Prospect and refugee theory
HYPOTHESIS AND CONCLUSION
 Statement of problem

People often have very strong feelings about what they

like and what they do not like to see.
Thus, preferences regarding the many aspects of interior design
often differ. But

 What kind of interiors do people generally Prefer?

 How do they generally respond to different interior scenes?
 Why certain components of design make people prefer certain
interiors to other.
  The general purpose is to explore interior environments in the
pedestrian areas of shopping malls.

 To determine visual features influencing preferences for

PURPOSE OF different interior environment of shopping malls.
STUDY
 Understanding of environmental preference can provide a firm
basis on which to plan, develop and manage interior visuals.
  A public place is commonly defined as an area accessible to
people for their use and enjoyment.
 SHOPPING
MALL  A mall is a specially designed pedestrian environment
incorporates shopping area with streets or public ways in the
middle, frequently inside the structure.
 MALL AS A PUBLIC PLACE The emergence of malls
In USA
A shopping mall is not only to shop, but also to eat, After 1945
to pass time, to recreate, and to socialize. Few hundred
WWII
Shopping malls should create an environment in which
people will be drawn and in which they’ll be encouraged to 1958 2900 Malls
shop.
The shopping mall satisfying day/night activities, So 1970 22,000
potentially has a better use than outdoor parks.
1992 32,000
1 billion Square-feet area has been occupied by shopping
mall buildings in USA.
2017 116,000
  1. Vista from the horizontal level
 2. Seating (chairs, benches, low walls, etc.)
 3. Level changing (ramps, stairs, etc.)
Most common  4. Vista from upper levels, looking down (birds-eye view)
visual elements  5. Prominent vertical elements (sculptures, trees, etc.)
in mall  6. Water features
 7. Open spacious areas
 8. Vista from lower levels, looking up (skylights, ceilings, etc.)
 Relation Between People and Their Environment It is necessary
to understand:
 The physical environment affects people in various and profound
ways.
 How people perceive?
 Almost everything that people do have environmental
consequences.
 How they think?

 Perception:
 Perception is the reaction of humans to their environments.  What they care about?

Two central aspects of environmental perception:

 One is perceiving objects.  What they prefer?

 The other is perceiving the space in which object exists.

 How people feel about the environment influences their Understanding these process
perception of it, and then perception influences their feelings.
 Through Perception people decide whether to admire the of Perception and Cognition
environment or abhor it, or ignore it.
And their relations to each
 COGNITION and Cognitive theory: Other is essential to
 Cognition involves knowing as much as perceiving. understand

 Cognition, cognitive theory has been proposed to provide an

explanation of how people experience and know the How people relate to their
Environment. environment.

 People store information about their environment in simplified

form and in relation to other information they already have
  Information Processing model is based on the concept that
information is necessary and important to human survival.

Kaplan’s  Two major categories in this model are:

 Making sense :
Information
 Making sense refers to the process of organizing an environment so
Theory that one can comprehend it.
 Involvement:
 Involvement refers to the process of engaging and sustaining
one's interest in an environment.
Kaplan’s
Information
Model
  The review of literature has shown that the shopping mall is an
important and popular type of built environment in the day-to-day
life
CONCLUSION  Visual preference plays an important role in human functioning.
 An analysis of Human perception and Cognition
 Kaplan’s information theory.