Strategy Case: St.

George University
St. George University is a school with a prestige standard of education with well-known preschool,
secondary and tertiary education. The university’s undergraduate programs including business courses like
accounting, marketing, and economics are impressive. The University is recognized by both the CHED and
PAASCU, with its autonomous status. It also roster of successful alumna’s.
However, the university is facing a problem these few years, because of the economic condition of the country.
Decreasing of enrollee’s, students transferring to other universities, faculties demands of higher salaries that
resulted in their “moonlighting” to other institution’s and lastly modern facilities have aged with time.
Title of the case: St. George University
Time Context: October 2019
Perspective: University President
Central Issue: Although St. George University is a prestige school, it offers too many courses that need
number of employee’s which requires lot of salary demands and a high rate of the tuition fee.
Statement of Objectives:
 To solve the low number of enrollee’s.
 To address that the university offers too many courses that requires number of employees.
Areas of Consideration:
 Low number of enrollees. St. George University has low number of enrollee’s due to high rate of
tuition fee.
 The University offers too many courses. There are absences of courses and a lot of employees,
which results to the conflicts with the salary demands.
Alternative Courses of Action:
 Decrease tuition fee rate
 Reduction of courses
Decision Matrix

Variables Alternatives

Decrease tuition fee rate Reduction of courses

Risks 4 3

Costs 4 1

Benefits 5 4

Ease of 1 2
Implementation
Total 14 (highest) 12
Conclusion: The main problem of St. George University is high tuition fee rates, followed by the low number
of enrollee’s.
Recommendation: At the moment, St. George University should prioritize decreasing tuition fee rate. An
action plan or Gantt chart can be prepared. Second St. George University should seriously study the strategy to
undertake structural changes in the form of decreasing their tuition fee.
 Action Plan: Decreasing tuition fee rate
Activities Objectives Division Persons Costs Time
Activities Jan Feb Mar Apr May Jun Jul Aug
Responsible Sept Oct Nov Dec
Formation of all the To know the x andx
Finance x
Finance Officer, Estimated 2 weeks
the Finance and exact number Registrar Registrar Phpxxxx
Registrar
Registrar Department of student Department Department
Department
Review if the tuition To know the Finance Finance Officer, Estimated Monthly
Review if the
fee is the main effect of x Department
x x x Registrar Phpxxxx
tuitionproblem
fee is the decreasing Department
main problem tuition fee
Compare and the To know if this Registrar Finance Officer, Estimated Monthly
Compare
past andand the x
present action is Department Registrar Phpxxxx x
enrollee’s
past and present effective Department
enrollee’s
Evaluation of To know the Finance Finance Officer, Estimated Monthly
Evaluation tuition
decreasing of x statement
x of x Department x x
Registrar x x
Phpxxxx x
decreasing tuition
progress their accounts Department
progress
Gantt chart 2019
 Strategy Case: Fresh Choice

Fresh Choice is a family-owned corporation engaged in multifaceted fishing business activity. Among these
related businesses are commercial fishing, cargo freight forwarding, cold storage and tuna processing.The
company harvest wide variety of marine life. In existence for the last 45 years, Fresh choice has been enjoying
good business. Its profits have consistently increased for the last 28 years.
Some of the problems encountered by Fresh Choice include threat and dangers to fishermen’s lives. Extreme
fatigue, vessel inability, flooding, ship malfunctioning, captain’s efficiency and other related disasters present
occupational hazards to fishermen.
Title of the case:Fresh Choice
Time Context:October 2019
Perspective:Vice-President of Operations of fresh choice fishing company
Central Issues:How will the Fresh Choice Fishing Company minimize the occupational hazards confronting
fishermen and improve their compensation security?
Statement of objective:
 To be able to have continuous improvement in profitability and security
 To minimize the occupational hazards confronting fishermen
Areas of consideration:
 Threat and danger to fishermen’s lives
 Related disaster present occupational hazards to fishermen
Alternative Courses of action:
 Implement high security and safety to employees
 Implement quota-based fishery management system
Decision Matrix
Variables Alternatives
Implement high security and safety to Implement quota-based fishery
employees management system
Risks 5 2
Costs 4 2
Benefits 5 3

Ease of 4 1
implementations
Total 18 (highest) 8

Conclusions: The main problem of Fresh Choice is the threat and danger of fishermen’s lives followed by the
disaster present occupational hazards to fishermen.
Recommendation: Fresh Choice should implement high security and safety to employees like (phil healthg and
SSS ect.). An action plan or Gantt chart can be prepared. Second, Fresh Choice should study the strategy structural
changes in the form of not implementing quota-based fishery management system.
 Action Plan: Implement high security and safety to employees
Activities Objectives Division Persons Costs Time
Responsible
Check the ship or To aim safety Supervisors Supervisors, Estimated Weekly
vessel if functioning purposes and manager fishermen, Phpxxxx
staff and
manager
Review the To review if Supervisors Supervisors, Estimated Weekly
equipment’s used there’s any and manager fishermen, Phpxxxx
damage in staff and
equipment manager
Strategize the weather To avoid Supervisors Supervisors, Estimated Weekly
condition fatalities and and manager fishermen, Phpxxxx
injuries staff and
manager
Periodic testing the To review if Supervisors, Supervisors, Estimated Monthly
health of employee’s there’s health manager and fishermen, Phpxxxx
deficiency owner staff and
manager

Gantt chart 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Check the ship or x x x x x x x

vessel if
functioning
Review the x x x x
equipment’s used
Strategize the x x x x x
weather
condition
Periodic testing x x x x x
the health of
employee’s
 Strategy Case: Vifel Cooperative Bank
Vifel Cooperative Bank is a financial entity wherein its members are also the owner and customer of the bank.
Initially, a group of 35 incorporators bound themselves to meet their common goals, objectives, and aspiration.
Today, the bank provides a wide range of banking and financial services to its customers.
Vifel Cooperative Bank is competently managed by an aggressive and dynamic bank manager. Supported by a
pool of financial people who are qualified and knowledgeable in banking and trusted and responsible in handling
monitory.
Given the success of Vifel Cooperative Bank, debt collection has been difficult. A number of its members have
defaulted in the payment of their loans. Reasons like lack of income and the reality of lack of knowledge in
handling one’s finances have been common responses from these delinquent payers.
Title of the case: Vifel Cooperative Bank
Time Context:October 2019
Perspective:Branch Manager of Vifel Cooperative Bank
Central Issue: Although the Vifel Cooperative Bank is successful, debt collection has been difficult. It has to be
prioritized and urgently addressed by the bank. A minor issue, although as important is the lack of knowledge in
handling one’s finances.
Statement of Objective:
1. To address debt collection
2. To solve the lacking of knowledge in handling finances
Areas of Consideration:
1. Debt collection, Vifel Cooperative Bank have difficult in debt collection
2. Lack of knowledge, It has been the common responses from delinquent payers.
Alternative Courses of Action:
1. Efficient collection of debts
2. Understand handling finances
Decision Matrix
Variables Alternatives
Efficient collection of debts Understand handling finances
Risk 4 3
Costs 3 1
Benefits 5 4
Ease of 1 2
implementation
Total 13 (highest) 12
Conclusions: The main problem of Vifel Cooperative Bank is difficult in collecting debts, followed by the lack
of knowledge in handling finances.
Recommendations: At the moment, Vifel Cooperative Bank should prioritize efficient collection of debts. An
action plan or Gantt chart can be prepared. Second, the bank should study seriously the strategy to understand in
handling the finances.
 Action Plan: Efficient collection of debts
Activities Objectives Division Persons Responsible Costs Time
Formation of To form dynamic Finance Finance Officer, Estimated 2 weeks
collecting teams and result oriented Department Collection Phpxxxx
collection teams Department
Review existing To review existing Finance Finance Officer, Estimated 2 months
debt that are due to debts that are due Department Collection Phpxxxx
collection for collection Department
Strategize collection To design different Collection Collection team Estimated 6 months
of debt ways to collect team leader Phpxxxx
outstanding debts
Periodic evaluation To review monthly Collection Collection team Estimated Monthly
of collection the extent of team leader Phpxxxx
progress collection
undertaken

Gantt chart 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Formation of X
collecting teams
Review existing x x x X
debt that are due to
collection
Strategize x x x x x x x x x x x x
collection of debt
Periodic x x x x x x x x x
evaluation of
collection progress
 Strategy Case: Gretchen Hotel

Gretchen Hotel is a five-star hotel situated in manila. Being one of the most popular hotels in the city, tourist and
professionals frequent the place. The hotel boasts if its historicity as shown in the delicate architecture of the past
while complimented by the pieces of furniture that harmonized the entire mood. This hotel was named after the
lady owner.
Gretchen Hotel houses 375 cleanly maintained rooms of different size and three restaurants. On the ground floor
are boutiques that sell antique items and other items for casual needs.

Title of the case: Gretchen Hotel

Time Context:October 2019

Perspective:Manager of Gretchen Hotel
Central Issue:
Statement of Objective:
 To increase occupancy rate per month by providing effective marketing strategy to attract more customers.
 To improve their facilities to encourage more customers not only their old and current customers but also
to attract new hotel seekers to stay at Gretchen Hotel
Areas of Consideration:
 It is a five-star hotel.
 It houses 375 cleanly maintained rooms of different sizes and three restaurants.
Alternative Courses of Action:
Decision Matrix
Variables Alternatives

Risk
Costs
Benefits
Ease of
implementation
Total
Conclusions:
Recommendations:

Action Plan:
Activities Objectives Division Persons Costs Time
Responsible
 Gantt chart 20_

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
 Strategy Case: Violet Dreams

Title of the case: Violet Dreams

Time Context:October 2019

Perspective:Consultant
Central Issue: Lower income during lean months
Statement of Objective:
1. To identify the root cause of central issues
2. To identify better strategies that will boosts the sales, especially during lean season
Areas of Consideration:
Alternative Courses of Action:
Decision Matrix
Variables Alternatives

Risk
Costs
Benefits
Ease of
implementation
Total
Conclusions:
Recommendations:

Action Plan:
Activities Objectives Division Persons Costs Time
Responsible

Gantt chart 20_

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
 Strategy Case: Rosewater Hospital

Rosewater Hospital is a medium-sized institution that provides health care and other treatment services to
patients. Situated in Manila, it was founded by a group of professional physicians who joined hands to work for
the community and the sick by providing medical care, therapy, and other forms of medical intervention.
Given this admission rate of 58%, Rosewater Hospital has to deal with high electric bills considering that all
rooms are air-conditioned. The wages and salaries of their employees are fixed costs regardless of the number of
patient admitted. Rosewater Hospital is compelled by law to admit any patient even if the person is not able to
make deposit payment.
Title of the case: Rosewater Hospital
Time Context: October 2019
Perspective:Consultant to the chief executive
Central Issue: Addressing the financial limitations of the hospital as to continue the institution’s operations due
to the barely sufficient admission rate.
Statement of Objective:
1. To align financial inflows of the institution to the outflows
2. To increase the admission rate of the hospital
Areas of Consideration:
1. The Hospital is compelled by the law to admit a patient even without a deposit payment
2. Fixed cost on the wages and salaries of the employment regardless to the number of patients admitted
Alternative Courses of Action:
1. Reconstruct the idle beds into an economic friendly wards
2. Firmer collection of payments and implement discount scheme for early payments
Decision Matrix
Variables Alternatives
Reconstruct the idle beds into an economic Firmer collection of payments and
friendly wards implement discount scheme for early
payments
Risk 2 5
Costs 1 3
Benefits 5 2
Ease of 4 3
implementation
Total 12 13 (highest)
Conclusions:The stressing factor of the institution is the constant high costs that the hospital is incurring with
barely sufficient financing due to the unpredictable admission of patients which is the main source of income.
Recommendations:Rosewater hospital should reassess the expenses especially utilities to determine the
economic benefits that the institution will have if the first alternative will be implemented.
 Action Plan:
Activities Objectives Division Persons Costs Time
Responsible
Formation of To forms team that are assigned Head Committee 300,000 3 weeks
committees to specific task of the project Project head
implementation Committee
Financing of the To support the project Project Committee 500,000 3 months
project economically Financing head
Construction To implement fully the project Monitoring Committee 5,000,000 6 months
Committee head
Evaluation of To have feedbacks on how Head Committee 100,000 2 weeks
the project effectively the project has Project head
solved the problem Committee

Gantt chart 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Formation of x x x x x x X
committees
Financing of the x x x x x x X
project
Construction x x x x x
Evaluation of the x x x x x x x x x x x
project
 Strategy Case: Security Agency Philippines

Title of the case: Security Agency Philippines

Time Context:October 2019

Perspective:Security Consultant of Security Agency Philippines
Central Issue:The Security Agency Philippine’s central issue is the lack of security personnel
Statement of Objective:
Areas of Consideration:
Alternative Courses of Action:
Decision Matrix
Variables Alternatives

Risk
Costs
Benefits
Ease of
implementation
Total
Conclusions:
Recommendations:

Action Plan:
Activities Objectives Division Persons Costs Time
Responsible

Gantt chart 20_

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
 Strategy Case: Royal Airlines

Royal Airlines is a local budget airline company. With 22 small fleets serving domestics routes in the country,
the airline company continues to enjoy open sky privileges.
The goal of Royal Airlines is to attract as many traveler as possible, thinking that volume or higher seat rate can
compensate for the low price being charged. So far, the company has gone into aggressive marketing.
Promotions are printed in daily leading newspapers and website booking has been highly encouraged.
However, Royal Airlines has significant customer problem. In many Instances, the planes of Royal Airline are
late in taking off and in landing. This has created great dissatisfaction among its traveling public.
Title of the case: Royal Airlines
Time Context:October 2019
Perspective:Marketing Manager

Central Issue:It has significant customer problem due to late in taking off and in landing

Statement of Objective:
1. To solve the delayed of flights
2. To have a time quota in flights

Areas of Consideration:
1. Delayed flights: Royal Airlines are late in taking off and in landing
2. Time quota: Royal Airlines don’t have time management

Alternative Courses of Action:

1. Discounting when delayed
2. Flights time quota

Decision Matrix
Variables Alternatives
Discounting when delayed Flights time quota
Risks 2 4
Costs 1 4
Benefits 2 4
Ease of 3 3
implementation
Total 8 15 (highest)
Conclusions:The main problem of Royal Airlines is late in taking off and in landing followed by the problem of
time management.
Recommendations: At this moment, Royal Airlines should have time quota in every flight. An action plan or
Gantt chart can be performed. Second Royal Airlines should study seriously the strategy to avoid the delayed in
every flight.
 Action Plan: Flights time quota
Activities Objectives Division Persons Costs Time
Responsible
Hiring of new To easily Estimated 15 weeks
employee achieve task Phpxxxx

Estimated
Phpxxxx
Estimated
Phpxxxx
Estimated
Phpxxxx

Gantt chart 20_

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
 Liceo de Cagayan University
Rudolfo Elsa Pelaez Blvd. Kauswagan, Cagayan de Oro City

Submitted in partial requirement of the subject BUS 103

Strategic Management
(MTH 10:30-12:00pm)

Submitted to:
Mrs. Ana Marie S. Cortez
Instructor

Submitted by:
Princes C. Tulop
(BSTM-2)

Submitted on:
October 23, 2019 (5:00pm)