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Business Plan of Computer Training Centre PDF
Business Plan of Computer Training Centre PDF
Business Plan of Computer Training Centre PDF
COMPUTER
TRAINING CENTER
1
INTRODUCTION
2
CERTIFICATION
3
VISION
4
MISSION
5
GOALS
6
OBJECTIVES
7
TARGET CUSTOMERS
8
COURSES OFFERED
9
Courses
10
Course Module Covered Course Price
Name Durati per
on (in module
hours) (LKR)
11
COMPUTER QUALIFICATION AND
CERTIFICATES
1. NVQ - Work Related Certificate
(SL)
2. CIW Certified Professionals
3. Microsoft Office Specialist (MOS)
4. Adobe Certified Professionals
5. W3Schools Certification
12
WHY US
13
THE MARKET
14
Northern Province is known
for quality school education.
15
MARKET CHARACTERISTICS
16
MARKETING PLAN
17
MARKETING PLAN
18
MARKETING COMMUNICATION
19
RESOURCES
20
Segmentation – Targeting –
Positioning (STP)
21
SEGMENTATION
22
TARGETING
• Fresh unemployed people
struggling to find job in
technologies industry.
• Simply degree does not guarantee
employment and they need extra
edge from others to be competitive.
• Our aim is to provide those people
that extra edge with real knowledge
plus working experience on live
projects.
23
WAYS TO TARGET
24
POSITIONING
25
POSITIONING
26
4 P’S
PRODUCT-
• Build brand as niche technology training
institute.
• Acquire best latest technology and well
trained professionals.
• Build online helper for remote students.
• Provide cheap pick and drop facility to or
from institute.
• Provide 100% job placement assistance.
27
PRICE
28
PLACE
29
PROMOTION
30
STRATEGIC AND ACTION PLAN
31
One year action Plan of 2010 -11
32
JULY 9. Opening of IT Solution –Invite people from
education circle and students.
10. Allocation of work and targets.
11. Visit technology companies to inform about
our organization and invite them.
33
NOV
19. Aggressive marketing.
20. Discussion with employees achieves Kaizen.
DEC
21. Small functions to promote bight students and
motivated employee.
22. Open New coaching centre somewhere.
JAN
23. Performance testing.
24. Positioning initiatives.
FEB
25. Collect feedback about system from students and
employees and try to improve them.
34
MARCH
26. Meeting with banks.
27. Update hardware and software technologies
available.
APRIL
28. Evaluation of whole year company
performance .
29. New Year party –Invite peoples, students,
professors and employers and communicate with
them.
35
CONTIGENCY PLAN
FAILURES CONTIGENCY PLAN
Lack of required 1. Talking too various banks and convince
Capital required to invest.
for growth 2. Build relationship with Venture
capitalists.
36
Financial Plan
37
EXPECTED EXPENDITURE
20000
PREMISE 0
COMPUTER
Accounts
Reception
Air Conditioners 38
Furniture
Revolving
Chairs
Plastic
chairs
Admin.
Chairs
Sofa sets
library chairs
Table fitting
Misc
library
Books
Almirah
39
Marketing
Expenses
Legal
expense
certification
expenses
misc
expenses
Total
40
NET PROFIT:
TOTAL REVENUE- TOTAL EXPENSES
41
PROJECTED REVENUE
42