SUBJECT: Media and Information Literacy

TOPIC: Different Media Platforms

TEACHER: Mr. Edwin T. Salvanera
REPORTERS: Mary Ann A. Ursabia
Marc Cyrill Gines

MEDIA PLATFORM
-a service, site, or method that delivers media to an audience.
-an informatic space where actors divulge messages to others.
-It’s functions are to deliver, but also sometimes to allow for feedback, discussion,
or sharing.

MEDIA PLATFORMS FOR COMMUNICATION

In this era of technological advancement, there are numerous messaging apps that
subscribers can choose from. The messaging apps are used for chatting purposes. They
make communication easy with respect to such as instant messaging and voice calls. The
messaging apps can be installed on a smartphone regardless of the smartphone operating
system. There are mobile devices that use Windows, Android or iOS operating systems.
Currently, apps are easy to download on the smartphone and chat straight away.
However, it is important to acknowledge that different messaging apps have different
features.

Some of the common features of the apps include:

• Ability to make voice and video calls

• They are free
• Instant messaging
• Photo sharing

EXAMPLES:
1. Facebook Messenger
-sometimes abbreviated as Messenger
-free instant messaging service and software application which provides text and
voice communication.
-Messenger lets Facebook users chat with friends both on mobile and on the main
website.
-Facebook launched Messenger in August 2011 after the acquisition of a group
messaging app called Beluga. Although it's owned and operated by Facebook, the app
and website are separate from Facebook.

Features
Send Text, Pictures, and Video
Make Voice or Video Calls
Play Games
Share Your Location
Send Money

2. Facebook
HISTORY OF FACEBOOK
-Founded on February 4, 2004
-Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes in a
Harvard dorm room,

But before there was Facebook, there was Facemash.

In 2003, as a sophomore, Zuckerberg created a site that compared the pictures of
different Harvard students' faces and allowed users to rate the attractiveness of those
pictures - attracting 450 people to vote 22,000 times. However, because Zuckerberg
violated the school's policy by hacking into the school's system to acquire photos for the
site, it was shut down quickly by the university - within two days. Still, Zuckerberg
avoided expulsion. However, Facemash's success sparked the idea for Facebook - a
social networking site where students at Harvard could use their ".edu" email addresses
and photos to connect with other students at the school.

At its most simple level, Facebook - like other social media tools - allows
individuals to connect with each other on a one-to-one basis.

Keep In Touch With Faraway Family and Friends

Think of Facebook as a personal news site where the only stories written are about
people you know. Facebook users like to share photos and write short updates on their
life. You might get a friendly ‘just saying hi!’ email only once a month, but people
interact with Facebook on a daily basis. So every time you log in to Facebook, you’ll see
these updates and photos (only the ones from people who you have friended). You can
write a little note underneath their posts. Or send them a private message (similar to an
email but sent through Facebook instead). It’s a great way to see the everyday lives of
friends and family that you can’t see every day.

3. WhatsApp Messenger
Just like the Facebook Messenger, WhatsApp has been downloaded by over one
billion users.
WhatsApp serves as platform for both instant messaging and audio/video calls
it is the second largest messaging app globally. After its acquisition by Facebook,
the messaging app has grown in leaps and bounds.
What makes WhatsApp stand out from the rest of the apps is the fact that it does
not have any advertisements.
it is free and can be downloaded easily.

Origins of Whatsapp
Brian Acton and Jan Koum, the founders of WhatsApp, both worked as
employees of Yahoo! before leaving the company. Shortly thereafter, they both applied
for jobs at Facebook—jobs that had they been accepted to would have likely left them
unable to start WhatsApp—but were turned down. At the time, Koum was living off of
his savings from Yahoo!, with little direction as to where his next career path would take
him. In 2009, though, after purchasing an iPhone, Koum had the vision to see that an
entire industry was about to form based around mobile apps. Looking to capitalize on
this up-and-coming industry, Koum began to explore the possibility of creating an app
that would let mobile users better interact and engage with their friends, family, and
business contacts. Teaming up with Brian Acton, Koum managed to persuade five
associates from Yahoo! to fund the app with $250,000, and in 2009 WhatsApp was
launched.

Features
Texts
Group Chat-message up to 256 people at once
WhatsApp Voice and Video Calls
Photos and Videos
Documents
Voice Messages

3. Line
Line is a messaging app created in the wake of the 2011 Japanese Tsunami. As a
result of the disaster many normal channels of communication had broken down and the
Line app was developed by internet company Naver for its staff as a means of
internet-based communication.Line, a messaging app made by South Korea’s Naver
Corp. that took off in Japan, just crossed 100 million users globally 19 months after it
originally launched.
With over 200 million active users, Line is a free app that enables users to make free
calls and send messages. It is a popular app in the Asian countries. The messaging app
has numerous and amazing features such as line group, video and voice calls, line
stickers and line timelines.
The videos and calls are of high quality too, in case you were wondering. One
amazing feature about the Line app is that the users can play games. However, the users
need to register prior to playing the games.

Features
free Voice over IP calls
 video calls
instant messaging

4. Skype
Skype was founded by Estonian developers Zahti Heinla, Priit Kasesalu and Jaan
Tallinn, Danish developer Janus Friis and Sweden’s Niklas Zennstrom. The foremost
voice-over-IP service was launched in August 2003. Skype actually stands for “Sky Peer
to Peer.”
The original Skype application permitted voice calls from PC to PC and little else.
Skype’s original logo was purple. Skype’s 0.9 Beta created the platform to permit calls
to landlines from PC’s on a fee schedule. Through the evolution of various Skype
upgrades, the company continued to experiment with different colours before finally
settling on the current blue background.
By 2010, Skype 4.1 was ingrained in Windows, Mac and Linux. Skype set its
sights on the mobile marketplace such as Android, iPhone and iPad. Early versions only
permitted voice calls. In December 2010, Skype video calls became available to iPhone
users. By June, 2011, Androids enjoyed the same access.

Features
Audio and HD video calling
Smart messaging
Screen sharing
Call recording and Live subtitles
Call phones
Private conversations

5. WeChat
a mobile text and voice messaging communication service developed by Tencent in
China, first released in January 2011. The app is available on Android, iPhone,
BlackBerry, Windows Phone platforms.
 It has over 700 million downloads, with 300 million active users. This makes it one
of the most popular social apps in the world, and a valid competitor to WhatsApp and
Viber.
WeChat has multiple features including video chat, voice calling, SMS, games, QR
code scanning and much much more.
WeChat offers full M-commerce capabilities inside the app.
WeChat was built and owned by Tencent Holdings Limited, which is China’s first
globally known Internet brand.

Features
Text/video/picture messaging
WeChat moments (akin to Facebook’s news feed)
QR Codes
Mapping and localization services
WeChat Gaming
E-wallet, Payment and Financial services
Dating
Mobile phone top-up
‘Didi Kaudi’ – Taxi Ordering

MEDIA PLATFORMS FOR BUSINESS

Social media is one of the most popular and efficient ways to promote your brand
because that is where your customers are. If you name any company-big, small,
corporate, non-profit, I can guarantee you that it has taken advantage of that space to
communicate with customers in real time, which is why it is in your business’ best
interests to do the same.
1. Facebook
Facebook is the most widely used social platform. Whether your business goal
is brand awareness, lead generation, or online conversions, Facebook should (and more
than likely will) make a notable difference in reaching your goals when used properly.

Benefits of a Facebook Business Page

1. Increased Exposure to Potential Customers beacuse Facebook has almost 1.19

BILLION USERS.

2. Lower Your Marketing Expenses

3. Reach a Targeted Audience

4. Be Mobile Ready

5. Spy on Your Competition!

An interesting new feature on Facebook pages lets businesses spy on competitors.
Now this doesn't mean you can look over their shoulders and check out sales or
results from their ads -- but it's a great way to see how others in your area and niche are
growing on Facebook.

2. Facebook Messenger
Because Facebook Messenger is a part of Facebook, it has the same access to
Facebook’s large user base and advertising platform. you can also set up automated
messages for your business page. This way, if someone messages your Facebook
business page organically, Facebook Messenger will send an automated message back to
them (one that you have crafted).
3. Instagram
Instagram comes very close behind Facebook, Instagram is owned by the same
person who owns Facebook.On Facebook, you have to pay for advertising campaigns to
grow your followers and increase the reach of your page and posts. On Instagram, you
can grow your followers organically and therefore grow the reach of your profile and
posts organically as well.
This makes Instagram a great option for both businesses with and without an
advertising budget.

Instagram Features for Marketers

1. Video Features
You’re probably familiar with Instagram Video posts – they’re like regular
photo posts, except they allow for video up to 60 seconds long. You can add a filter, a
caption and tag your location before you share the post.

2. Live Video

3. Stories Features

4. YouTube
YouTube is a video platform that allows users to watch videos and/or upload them.
Similar to Instagram, Pinterest, and Snapchat, YouTube has the benefit of visual
content, but unlike the other social media sites for business, it has the unique stance of
being owned by Google!
Because of this, YouTube has access to Google’s advertising platform, and you
can use this to your advantage when running YouTube ads.
Without having to spend extra money on advertising dollars, you can make your
YouTube videos have higher search rankings by including the searched keywords in
your title, video description, and actual list of keywords in the keywords tool.
MEDIA PLATFORMS FOR ADVERTISING

The platform provides users with dashboard functionality where they can manage
their marketing campaigns geographically as well as test their effectiveness. They also
provide ad quality reports that help to give advertisers insights on why certain campaigns
are effective.

1. Aditic
Aditic is a prime mobile advertising network that was established and is owned by a
mobile marketing company called Sofialys. Aditic offers support in various platforms
including Blackberry, Android, Java, iOS and Samsung Bada.

2. Byyd
It was initially known as Adfonic, but was recently re-branded to Byyd. Byyd
provides approximately 95% fill rate for iOS and Android platforms. With their main
focus on rich media ads, Byyd provides advertising platforms for big brands and
corporations such as ESPN, Samsung and Amazon. One great major advantage to Byyd
is that one has the means to structure and manage several accounts.

3. Chartboost
Most gaming app developers opt for the Chartboost ad platform because of its
commitment to serve gaming ads with integrated serves and built-in analytics ads,
basically to accomplish your cross-promotional marketing campaign needs. This means
that you can obtain more particulars on what a user is doing with your game.
Chartboost platform has several creative solutions that are intended for the heavy
utilization of app marketing in a professional manner. Since the targeted audiences are
already present and playing the game, and are always looking for the next fun gaming
app, the ads displayed are basically about the downloading of new gaming apps and
cross promotion. The best thing about Chartboost is that it only takes 5 coded lines to
begin.

4. Applovin
AppLovin serves requests for over 7 billion ads every single day together with 10
terabyte of user data. It allows you to provide your users with personalized
recommendations as well as selected promotions and other benefactions.

MEDIA PLATFORMS FOR ENTERTAINMENT

Online social entertainment blends entertaining interactive functionality and content

including live video streaming, video chat communications, multi-player gaming, music
and videos streaming, with social networking service such as social graph management,
forums, reviews, ratings, and geo-location options.

1. YouTube
Back in February 14, 2005, history was made when three former PayPal employees
created the internet domain, “YouTube.com.” The website was designed to be a
video-sharing hub where participants could share and view videos. Since then, YouTube
has grown to an amazing popularity. According to YouTube’s Statistics, more than one
billion unique viewers visit the website per month. Additionally, 100 hours of video are
uploaded every minute, making it literally impossible to count the number of videos on
YouTube. With the limitless amount of videos able to be watched across a varying genre,
YouTube is able to offer a bounty of entertainment for free, compared to the high cost
required to have cable television. While YouTube isn’t a direct replacement for
television since it doesn’t offer access to any series or movies, it is a more cost-friendly
way to stay entertained.
There’s several ways to stay entertained on YouTube depending on personal
preference. Different channels include gaming let’s play channels, parody channels,
music channels, vlogs, and much more. Signing into YouTube allows viewers to be able
to subscribe to their favorite channels, which allows them to be able to keep track of new
updates and videos added to the channel. If you don’t have time to watch a video at the
moment, there’s the option of “Watch Later,” which saves it to a playlist that you can
view whenever you please. If you’re not sure what type of video you want to watch, the
home page of YouTube has a “Best of YouTube” section that you can browse through to
find the current most popular videos.

2. Tiktok
TikTok, a video-sharing platform, might be the world’s fastest-growing social
media app. It’s also, in our opinion, among the world’s most confusing—but we’ve got
you.
Though its users skew 24 years old and younger, celebrities including Reese
Witherspoon and Jimmy Fallon are getting in on the trend.
With millions of children flocking to the app, parental concerns include explicit
language in the musical compilations and a potentially toxic environment that allows for
negative and inappropriate comments. We have your privacy guide below
Features
The TikTok mobile app allows users to create a short video of themselves which
often feature music in the background, can be sped up, slowed down or edited with a
filter. To create a music video with the app, users can choose background music from a
wide variety of music genres, edit with a filter and record a 15-second video with speed
adjustments before uploading it to share with others on TikTok or other social platforms.
They can also film short lip-sync videos to popular songs.
The app's "react" feature allows users to film their reaction to a specific video, over
which it is placed in a small window that is movable around the screen. Its "duet" feature
allows users to film a video aside another video. The “duet” feature was another
trademark of musical.ly
The app allows users to set their accounts as "private". Such accounts' content
remains visible to TikTok, but is blocked from TikTok users who the account holder has
not authorised to view their content. Users can choose whether any other user, or only
their "friends", may interact with them through the app via comments, messages, or
"react" or "duet" videos. Users also can set specific videos to either “public”, “friends
only”, or “private” regardless if the account is private or not.
The “for you” page on TikTok is a feed of recommended videos to you based on
your previous actions on the app, consisting of what kind of content you've liked. Users
can only be featured on the “for you” page if they are 16 or over per TikTok policy.
Users under 16 will not show up under the “for you” page, under sounds, or under any
hashtags.
You can also add videos, hashtags, filters, and sounds you like to your “saved”
section. This section shows on your profile (only visible to you) allowing you to refer
back to any video, hashtag, filter, or sound you've previously saved.

3. Tumblr
Tumblr takes elements of Twitter, WordPress, Blogger and other publishing
services to create a simple blogging platform with a strong social aspect. It can be used
to publish multiple blogs on the Web for free, as well as promote and discover content
through its community features. For businesses looking to improve their online presence,
it's well worth weighing up Tumblr's features.

4. Netflix
Netflix is an online television and video streaming service that is available in
many countries across the world. In the UK, the first month is free, after which the cost
is £5.99 per month.
Netflix’s key benefits and features
Netflix customers can stream an unlimited number of films, documentaries and
television programmes from a huge catalogue.
The content is streamed over the internet, so customers do not have to wait for
DVDs to arrive through the post or to be downloaded in full before watching.
The exact catalogue of content offered differs from country to country.
Netflix began life in the USA as a DVD ordering service, similar to Love Film in the
UK. In the UK, Netflix is an online-only service.
As well as offering popular and niche television and film content, in 2011 Netflix
began commissioning and creating their own ‘original programming’. This has included
critically-acclaimed political drama, House of Cards, a new series of cult comedy
Arrested Development and prison drama Orange Is The New Black
5. Wattpad
Wattpad is an Internet community for readers and writers to publish new
user-generated stories in different genres, including classics, general fiction, historical
fiction, non-fiction, poetry, fan-fiction, spiritual, humor, and teen fiction. It aims to
create social communities around stories for both amateur and established writers.
The platform claims to have an audience of more than 100 million users, who can
directly interact with the writers and share their opinions with fellow readers.Although
available in over 50 languages, 77% of its content is written in English. A number of
Wattpad users are translating stories to continue to build the platform.
From December 2006 to 2019, the former tagline for the Wattpad website was
"Stories you'll love." As of February/March 2019 during its rebrand to present, it is now
"Where stories live".
QUESTIONS:

1. What is a service, site, or method that delivers media to an audience and sometimes
allows for feedback, discussion or sharing?
*Media Platform/s

2. What is the prevailing media platform of today?

*Internet

3. Founded by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes
in a Harvard dorm room.
*Facebook

4. What was there before Facebook?

*Facemash

5. What messaging app was created in the wake of the 2011 Japanese Tsunami?
*Line

6. It actually stands for “Sky Peer to Peer.”

*Skype

7. A mobile text and voice messaging communication service developed by Tencent in

China
*WeChat

8. App that can be used for business and owned by the same person who owns Facebook
*Instagram

9. What video platform allows users to watch videos and/or upload them?
 *YouTube

10. Prime mobile advertising network that was established and is owned by a mobile
marketing company called Sofialys.
*Aditic

11. It was initially known as Adfonic

*Bydd

12. Most gaming app developers use this platform because of its commitment to serve
gaming ads with integrated serves and built-in analytics ads, basically to accomplish
your cross-promotional marketing campaign needs.
*Chartboost

13. It allows you to provide your users with personalized recommendations as well as
selected promotions and other benefactions.
*Applovin

14. A video-sharing platform, might be the world’s fastest-growing social media app.
*TikTok

15. It takes elements of Twitter, WordPress, Blogger and other publishing services to
create a simple blogging platform with a strong social aspect.
*Tumblr

16. What is an online television and video streaming service that is available in many
countries across the world?
*Netflix
17. What is an Internet community for readers and writers to publish new user-generated
stories in different genres, including classics, general fiction, historical fiction,
non-fiction, poetry, fan-fiction, spiritual, humor, and teen fiction?
*Wattpad

18. It serves as platform for both instant messaging and audio/video calls, it is the second
largest messaging app globally.
*WhatsApp

19. It is a part of Facebook, it has the same access to Facebook’s large user base and
advertising platform
*Facebook Messenger/Messenger

20. What was Skye’s original logo color?

*purple