Professional Documents
Culture Documents
Running Head: Risk Perception and Communication Unplugged 1
Running Head: Risk Perception and Communication Unplugged 1
Group 5
MADS 6647 V2
Communication is the basis of progress in every area of life. It is necessary to have effective
communication to prevent and diminish the conflicts that can arise in any situation or
organization. Risk communication can serve as a tool to bring social responsibility in a group or
organization which creates the risk as there is a population who is facing the conflict. Proactive
planning helped governments combat major calamities during natural disasters through effective
communication and planning. Controversy may exist in assessing a situation and facts should be
used to take a decision rather deciding on assumptions. The conflict or controversy related to risk
miscommunication of any message or when there is false assumption. So, proper communication
is the key to avoid these conflicts. Even though risk communications cannot eliminate risk
completely, it can help to reduce misunderstanding and can help to take proper actions in
controversial situations. However, it is not always necessary to have conflict free situations as it
is better to have small and real issues to keep focus on the track and to improve further. It is vital
to manage the risks with proper and whole information related to the situation and should be
solved with complete attention and facts rather than with any assumptions.
Running head: RISK PERCEPTION AND COMMUNICATION UNPLUGGED 3
References
Fischhoff, B. (1995). Risk Perception and Communication Unplugged: Twenty Years of Process.
dt-content-rid-7190557_2/courses/197015/10.%20Activity%201-
20%20Years%20of%20Risk%20Management.pdf.