Creative Brief of Super Sour

1.Background
Category:
Hard Boiled Candy
Segment:
Assorted Sour fruity flavor candies
Brand:
Super Sour

2.Market share vs competition

The Hilal food has edge over its competitors with best quality; penetrate the
market and achieving targets to attract the customers. The competitors of Hilal
Super sour are (City boy Cola Sour, Tongue Painter by Pearl Confectionery) Its
Market share in 35% while Mayfair have 22%, Candyland have 20%, Pearl
confectionery have 12% another d

3. Brand Health Indicators

Brand Awareness:
Company name:
Hilal Foods Pvt. Ltd.

Brand name:
Super Sour Candy
SKUS:
It’s a multi colored candy included (Green, Blue,
Green, Purple, Red, Yellow) color per piece packing. It
has Apple, Lemon, strawberry, blue berry, Black cherry
fruity flavor. Its Available in two different packing.
One in Pouch type in which 35 candies includes while in
box packing 70 candies pieces included

Benefits:
The yummy sweet candy with a sour center was a
delicious surprise. This candy is sour on the outside
but oh-so-sweet on the inside. If you want to
experience 440 watts of excitement.

Campaigns:
Advertisement campaign will be done in such a way that
people will be waiting anxiously for Hilal product. As
they start giving a surprise to people that something
useful for them is coming to serve them. They Run
Advertisement Campaign through TVS, Newspaper billboard
and also take part in exhibition expos to promote Hilal
product. But now Advertisement is weak as brand has
less or near to no TVC recall.