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  • Assignment No. Name of The Assignment Setter: Savneet Kaur Course Code 307 Class: MBA Semester: III

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    Atish Pandey
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    This document contains an assignment for a customer relationship management course. It includes 3 questions - the first asks students to write a 1000-word response on either the concept of CRM or defining and explaining its components in detail. The second asks students to write 800-word responses on two of four topics, including comparing marketing and CRM, describing a CRM strategy framework, explaining data mining for CRM, or discussing different CRM technologies. The third asks students to write short notes on two of four topics, including the CRM process, eCRM, CRM strategy, or types of CRM.

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    Customer relationship management

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    Mbasemiii Customer Relationship Management (2)

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    This document contains an assignment for a customer relationship management course. It includes 3 questions - the first asks students to write a 1000-word response on either the concept of CRM or defining and explaining its components in detail. The second asks students to write 800-word responses on two of four topics, including comparing marketing and CRM, describing a CRM strategy framework, explaining data mining for CRM, or discussing different CRM technologies. The third asks students to write short notes on two of four topics, including the CRM process, eCRM, CRM strategy, or types of CRM.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    5 views1 page

    Assignment No. Name of The Assignment Setter: Savneet Kaur Course Code 307 Class: MBA Semester: III

    Uploaded by

    Atish Pandey
    This document contains an assignment for a customer relationship management course. It includes 3 questions - the first asks students to write a 1000-word response on either the concept of CRM or defining and explaining its components in detail. The second asks students to write 800-word responses on two of four topics, including comparing marketing and CRM, describing a CRM strategy framework, explaining data mining for CRM, or discussing different CRM technologies. The third asks students to write short notes on two of four topics, including the CRM process, eCRM, CRM strategy, or types of CRM.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Bharati Vidyapeeth

    (Deemed to be University), Pune


    School of Distance Education

    Assignment Name of the Assignment Setter: SAVNEET KAUR


    No.
    Course code 307 Class: MBA Semester: III

    Subject: CUSTOMER RELATIONSHIP MANAGEMNET

    Q.1) Attempt ANY ONE of the Following (1000 Words) (10)


    a) Explain the concept, content & overview of CRM.
    b) Define CRM and explain its component in Detail.

    Q.2) Attempt ANY TWO of the Following (800 Words) (12)


    a) Explain the difference between marketing & CRM.

    b) Describe the framework for building CRM Strategy.

    c) Enumerate, the concept of Data mining for CRM.

    d) Discuss different type of CRM technologies in detail.

    Q.3) Write Short Notes on (ANY TWO) (08)


    a) Process of CRM

    b) e CRM

    c) CRM strategy

    d) Type of CRM

    *****

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