Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a

television commercial in a video bearing in mind your answers and the
importance of media literacy through critical thinking.

Product A wrist watch

Message They can have time in a fashionable way

TimeWatch
Advertiser

Identification Time in your hands

Technique

Generalization It’s beautiful, powewrful, graceful and

technique useful

Emotional appeal Makes people feel happy

technique
Celebrity endorsement
technique David Beckham, ex football player

Ideology Makes feel the people elegant, beautiful,

happy and powerful.

When you finish your work, send the file to

your instructor through the platform as
follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look
for the file in your computer. Make
sure the file is attached.
3. Leave a comment for the instructor
(optional).
4. Click Enviar.

Note: This evidence is an individual

activity. Remember to check the learning
guide in order to know if you have done
all the assigned activities, know how to
develop them and deliver them correctly.
 Criterios de evaluación
 Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.

 Redacta textos basándose en la alfabetización mediática desde una

perspectiva crítica, manejando el vocabulario y la gramática requerida.