Marinduque Midwest College

General Academic Strand

Senior High School

THE IMPACTS OF KOREAN DRAMAS AMONG SENIOR HIGH SCHOOL

STUDENTS OF THE MARINDUQUE MIDWEST COLLEGE

Ciara Lynn A. Semilla

Precious R. Soriano
2017
 ACKNOWLEDGEMENT

There are numbers of people who have assisted, motivated and helped us

in fulfilling this accomplishment of our study and to each of them we would

like to extend a heartfelt thank you.

First we wish to express our sincere gratitude to our guide Sir. Jhon Mark

Mercene for his patient guidance, support and helping us through the research

process. We also extended our thanks to our panelist, for sharing their

knowledge and expertise in giving their remarks, recommendations and

suggestions to make this study improve. We like to thanks our friends for

helping and motivating us and my beloved parents for their support, strength,

help and everything else. Above all, to our Almighty God because through Him,

everything has been possible.

- The Researchers
 DEDICATION

This works of us is dedicated

to the viewers /fans of Korean dramas

 ABSTRACT

CIARA LYNN A. SEMILLA AND PRECIOUS S.SORIANO. December

2017 “THE IMPACT OF KOREAN RAMAS AMONG THE SENIOR HIGH
SCHOOL STUDENTS OF MARINDUQUE MIDWEST COLLEGE.”

General Academic Strand, Marinduque Midwest College, Dili, Gasan, Marinduque .

Adviser: Mr. Jhon Mark Mercene.

This study aims to find out the impact of watching Korean dramas

among the selected Senior High school students of the Marinduque Midwest

College and to determine the factors why most of the Filipino youth especially

the students are attracted to watch Korean dramas. Specifically it attempts to

answer the following questions: what is the socio-demographic profile of the

students in terms of age and gender; what are the factors that influence the

Filipino teenagers specifically the Senior High School students to watch Korean

dramas and what are the impacts of Korean dramas among the Senior High

school students of Marinduque Midwest College in terms of Lifestyle and

Behaviors. The method utilized in this study was mixed method both

qualitative and quantitative research. Respondents of this study were 106

senior high school students and selected using purposive sampling technique.

Self-constructed questionnaire-checklist lifted from different sources and

adapted by the researcher was utilized to gather necessary data for this study.

Data were presented using graphs and tables. Frequency, percentage, ranking

and weighted mean were used to analyze and interpret the data gathered.

Results showed that the main factors why most of the Senior High school
students are attracted to watch Korean dramas were because of the fact that it

features good-looking actors/actresses (Cast) and simply the content/stories

each Korean dramas depicts. Results further showed that majority of the

respondents spent more than 5 hours in watching and sacrifice mostly their

sleep. Topping the list of what the students adapt/pick up in watching were the

language and Fashion/Style. Considering the foregoing conclusions, the

researchers recommend the following: 1) The researchers recommend future

researchers to tackle and focus on the content of Korean dramas through using

content analysis research; 2) The researchers recommend future researchers to

conduct a study on a comparative analysis between Korean teledramas and

Filipino Teledramas; 3) The researchers recommend future researchers to

tackle and focus on the impact of watching Korean dramas on the academic

performance of the students; 4) The Future researchers may conduct further

and in-depth studies on the impact of Korean dramas among the Filipino

youths; 5) The researchers have recommended that the Senior High school

students should practice time-management and use their time wisely when it

comes in watching.

Keywords: Korean dramas, Impact of watching Korean dramas, Lifestyle and

behaviors, Filipino youths and Senior High school students

 Chapter I

INTRODUCTION

The Problem and Its Background

Korean Dramas refers to Korean teledramas created in South Korea. It is

widely popular and known worldwide. It is usually in episodic type wherein the

storylines are presented with specific episodes.

Over the years, the Korean wave has swept throughout the Philippine

media industry. Every day we can see a lot of Korean dramas aired on

television. Even in social media, its rapid spread made it even more popular.

Most common Korean dramas that we often see are all about romantic dramas,

sometimes with a twist of action and comedy. Moreover, Korean dramas are no

different from other teledramas. But what gives Korean dramas more

interesting to watch is that it only contains 16 to 20 episodes. Airing on

television, many of the viewer’s got entertained on how the story of each Korean

drama gives them of what we so called “Kilig factor”.

When Korean entertainment was introduced in the Philippines starting

from the 21st century, most of the media such as ABS-CBN and GMA aired

Korean dramas on television. The popularity of Korean dramas in the country

brought with it a new form of trends that made an impact and influenced to a

lot Filipino people especially the teenagers of the present generation.

 Korean dramas over the Philippines became such phenomenon. Lot of

different mediums such as online site offering K-dramas, DVD’s, from television

and sometimes often ask a friends who has for a copy of such series and etc.

had been used by the people to watch K-dramas. Many slowly become addicted

and get crazy over watching it. It seemed to hypnotize them. Since then, when

Korean dramas made a hit, many of the Filipino viewer’s especially the

teenagers of today’s prefer to watch Korean dramas than any other teledramas.

As of today’s generation, Filipino teenagers are more engaged in watching

Korean dramas. It caught the teen’s attention by its theme, story, the

characters and even the soundtrack in which by these could have a great

impact/effects on the Filipino teenager’s lifestyle and behavior. Lot of teenagers

are being addicted to it and with the continuous practice; they began to absorb

the culture of korea. As a result, many among the filipino teenagers nowadays

tends to sacrifice their time for sleep, foods, communication, family bonding

and school stuff just to watch Korean dramas.

According to Delos Reyes et.al (2017) based on the study they conducted,

Korean dramas have been touching the teenagers’ personality through

physical, emotional and mental state. Some of the teens tend to sacrifice their

food and time just to watch Korean dramas they like.

Statement of the Problem

This study was conducted in order to find out the impacts of Korean

dramas among the Filipino teenagers specifically the Senior High School

students of the Marinduque Midwest College.

Specifically it attempts to answer the following.

1. What is the Socio-demographic profile of the students? In terms of:

1.1 Age

1.2 Gender

2. What are the factors that influence the Filipino teenagers specifically the

Senior High School students to watch Korean dramas?

2.1 Popular Korean dramas that the students have watched.

2.2 Average Time Span of watching/Hours spend on watching in one day

2.3 Main Reasons/ Factors why the Senior High school students are

attracted to watch Korean dramas.

2.4 Elements of Korean Dramas that are attractive to the students why

they watch.

 Favorite Genre of Korean dramas

3. What are the impacts of Korean Dramas among the Senior High school

students of the Marinduque Midwest College? In terms of

 3.1Lifestyle and behaviors

 Commonly adapt/pick up in watching

 Often Sacrifices to watch

 Korean Wave in the future

 Side effects of watching Korean dramas

Significance of the Study

This study intends to focus on the impact of Korean dramas among the

Senior High School students of the Marinduque, Midwest College and to find

out how Korean dramas affect the student’s lifestyle and behaviors and as wel

as the academic performance of the students.

The outcome of this study is beneficial to:

The viewers, this study will benefits the viewers because they will be able to

make use of information in this research study in looking for Korean movies or

dramas they are interested to.

The Filipino teenagers/Senior High school students (especially to the fans

of k-dramas), through this study, the fans may gain understanding of their

fandom, and how their consumption of Korean dramas affects their lifestyle

and behavior. Through this study, it will further encourage them to practice

time-management regarding their consumption of watching.

The Future Researchers who will make follow up research regarding the

impact of Korean dramas among the Filipino teenagers in other municipalities

and schools of Marinduque, this will serve as their guide and reference

materials.

Scope and Delimitations

The primary focus of this study is to determine the impact of Korean

dramas among the Senior High school students of the Marinduque Midwest

College. The respondents of the study were the Senior High school students

.The results of the study were based on questionnaire to the students.

The assessment focused primarily on the impact of Korean dramas

among the Filipino teenagers specifically to the Senior High school students of

the Marinduque, Midwest College. The study is concerned on how Korean

dramas affect the Senior High school student’s lifestyle and behavior. The

study also seeks to find out if Korean dramas affect the academic performance

of the students. In conducting the study, the researchers may encounter

problems in administering the questionnaires regarding the time of the

students, some of the respondents may not able to answer seriously and with

honesty and some may discontinue answering, some of the questionnaires may

not be retrieve properly.

 Chapter II
Review of Related Literature and Studies

This chapter presents related literature and studies which significantly

contributed to further deepen the understanding of the study.

Evolution of Korean Dramas

The South Korean TV networks began airing dramas regularly in the

early 1960’s. At that time most dramas were made to educate the public and

support the military government. Moreover, TV Korean dramas began to

become popular form of family entertainment. However, with the boom of

Korean dramas, the military government began imposing tighter controls over

the “poor taste” content and required the networks to allocate more

broadcasting time to news and educational programmers. Later on, in the year

1980’s, the variety of Korean dramas increased, the Korean tv networks began

offering trending dramas, focusing on the lives and love stories of the younger

generation to attract young viewers(Kalbi, 2016).

Over the years Korean dramas have evolved immensely. But we can all

agree that it has been for the better. The reach and impact they have today is

so much greater than back in the day( Manse, 2017).

Filipino Teenagers

In a study presented by Magtortor(2013) it revealed that, the rising

popularity of Korean Culture throughout the world made a great impact on the

lives of the teenagers in today’s generation with its teledramas, films, pop

music etc. In her paper it founded that, youths are the one who are most

influenced by the Korean wave and one of those are the Filipino youths. Those

youths are exposed to the different kinds and genres of music and Korean

dramas. In going to school, you can easily observed that Korean sensations are

almost everywhere. You can notice that students are listening and singing

songs in Korean language, talked about their favorite Korean dramas then

admire the actors and actresses in the movie and sometimes impersonate their

looks.

Korean Drama reaches into Asia and Beyond

In a book entitled “K-drama: A new TV genre with Global Appeal24 (p.22-

24,2011)presented that, when one of the Korean dramas “Jewel in the

palace”had its stunning success. Some of the countires in Asia that was hitted

are Japan, China, Hongkong, Taiwan, Malaysia and Philippines. Through this

success, today, there is a high demand of Korean soap operas/dramas even in

countries where Korean television networks haven’t been broadcast. By the

day, encompassing everything from dramas and movies to food and clothes.

The urban youth today prefer everything in Korean.

Effects towards watching Korean dramas

According to Casasola(2017), Korean dramas are undeniably addictive.

The plot can go from cliché but subtle to deep and unpredictable which is

probably the main reasons to why we super love it. The way the elements and

the story are presented in a different ways, adding the fact that Korean

actors/actresses are certainly adorable for our lives. It simply is hard to resist

charms of Korean actors/actresses and the impressive storylines that either

blows our mind and makes us extremely kilig. Casasola also claimed that they

are certain side effects after watching Korean dramas as stated:

 The viewers can’t stop themselves from watching another episode.

 The viewer’s playlist becomes filled with kdrama OSTs.

 Cry during heartbreaking and sad scenery.

 Standards in a girlfriend/boyfriend becomes higher.

 Find themselves uttering Korean expressions or words.

 Suddenly takes interest in learning the Korean language.

 Experience the “Last episode syndrome”.

 Ultimate goal is to go to South Korea.

Moreover, according to Salmeen (2017), she stated that: The biggest

impact of Korean dramas is the culture and how well-written the stories are,

also the etiquettes and mannerisms shown. Another impact would be that they

consume lot of time because they are highly addicting.

Korean dramas in the Philippines

Yap (2017), concluded that Beyond Kimchi, Kpop and koreannovelas,

koreans are becoming a ubiquitous presence in the Philippines. Since 2006,

Koreans have been the top visitors to the Philippines. Lee said, “Since my

assumption in July 2010, I have seen growing interest by Filipinos towards

Korean dramas and kpop.”

Temblor (2016), concluded that K-Drama is known for its fresh storylines

and scenic cinematography. It has captured good following among neighboring

countries and even among westerners. Its stories appeal to the masses,

especially the youth and middle-aged. The cast usually includes an "eye

candy," giving viewers more reasons to enjoy the show by employing good-

looking actors whose looks alone are enough to sustain attention. The "kilig"

factor is always an important element.

Hicap (2009),stated that top Philippines TV stations GMA networks and

ABS-CBN are leading the way in importing Korean dramas in the country which

have become hit in the 2000’s. Abacan says “Filipinos love koreannovelas

because they can relate to the stories .Most of the time; the Korean dramas are

quite escapist and moving. ABS-CBN's Raymundo said Koreanovelas offer

Filipino audiences a change of pace from local programming. "Koreanovelas

give viewers a different style of storytelling from usual Filipino soap operas, or

"teleseryes." Since Korean dramas are aired only two hours a week, compared

to the Filipino daily 30-minute episodes, viewers can expect a faster pace.
Studies conducted about Korean dramas

According to Yuchen & Yi Ci (2015),the findings of their study concluded

that Eighty percent of students in their school have watched Korean dramas.

And the two main reasons why these students would like to watch Korean

dramas are the content and the cast. Sixty-two percent of students averagely

spend one hour watching Korean dramas in one day. Therefore, it can prove

that Korean dramas have become a fad among most students in their school.

Some answered Korean dramas do not attract them. In their survey, most

students in National Douliou Vocational High School of Home Economics ＆

Commerce have watched Korean dramas. There are two main effects of Korean

dramas on the students. One is the students’ academic performances and the

things they adapt in watching Korean dramas such as products. On the other

hand, after watching Korean dramas, most teenagers become Korean maniacs

and actively participate in many activities, but they aren’t willing to spend their

money buying products related to Korean dramas. From their survey they

concluded that Korean dramas are exactly popular with the students in their

school, but watching Korean dramas doesn’t bring them negative effects, no

matter on their schoolwork or in their everyday lives.

According to Naidu (2015) based on the findings of his study, From the

collected data the researcher is able to establish that audience between the age

groups of 21-30 formed the highest number of K-drama viewers. The female

audience seemed to take up to more number of K-drama viewing as compared

to the other sexes. Of the 100 participants who took the survey, 81% of them

had watched K-dramas, thereby proving K-dramas reach and popularity among

its audience. Many of the viewer’s was able to pick up to various habits

depicted on the shows in which by these changes their daily lives and

behaviors. In his research, the hypothesis f is the null hypothesis as there is no

relationship between the age and gender for K-drama viewership. There is no

age barrier for people to or not to watch Korean dramas.

Local Related studies

According to Delos Reyes et.al (2017), based on the study they conducted

Korean dramas have been touching the teenagers’ personality through

physical, emotional and mental state. The effects acquired by them, affect their

view of reality. Most of them are influenced by K-drama in fashion aspect; they

see that the shows that they watch have fashionable clothes, make-up and

hair. They become influenced of how k-fashion is shown in K-drama they

watch. Some of the teens tend to sacrifice their food and time just to watch K-

Dramas they like. In some cases, lack of sleep due to desire to watch is one of

the factors. Their love of watching has affected their bodies. In mental side,

because of Korean dramas, instead of using Filipino slang they now start to use

Korean expressions and terms such as “aegyo” or acting cute randomly. Some

of them think that they are emotionally maturing because of K-Drama they

watch. Since teenagers have been watching K-dramas for long time, most of

them are currently following a certain show of their choice. Some of the
respondents consider watching K-Dramas a part of their routine. It is very

normal for them to watch K-Drama’s. Not because all of them were addicted

but because watching K-dramas gratifies their need for entertainment. As the

teenagers find their sense of escape in K-dramas, they have been dependent on

it.

In a study, conducted by Alanzalon (2011) at University of the

Philippines, it stated there that attraction of the Filipino fans on the foreign

media content was due to the presence of familiar cultural offerings (language,

visuals, cultural capital and story). These cultural offerings, in turn, gratified

the needs of the Filipino fans, especially in terms of their needs for

entertainment (satisfied by visual and narrative aspects) and information

(satisfied by language and cultural capital).

 Conceptual Framework

INPUT PROCESS OUTCOME

The Major Impact of Korean

dramas among the Senior
SENIOR HIGH SCHOOL
High school students
STUDENTS
 Lifestyle and Behavior
-Socio-demographic profile Distribution of
questionnaires to
 Age the respondents
 Gender Factors/main reasons why
they are attracted to watch
Korean dramas.

FIGURE I. Conceptual Paradigm

The input of the study focuses on the Senior High school students

wherein the researcher includes the socio-demographic profile of the students

which contains the age and gender. Through the use of questionnaires

encompassing close and open ended questions and verbal likert’s scale, the

researchers obtained the needed information. The output of the study

contained the major impact of Korean dramas among the Senior High school

students in terms of lifestyle and behaviors. The output further contains the

factors that influenced the Senior High school students to watch Korean

dramas.
Definition of Terms

Entertainment. This refers to the Korean dramas that aims to entertain,

amuse and interest the Filipino teenagers.

Impact. This refers to the effects of Korean dramas among the Filipino

teenagers specifically on the highschool students.

Kilig factor. This is what the viewer’s experience when watching Korean

dramas.

Korean dramas. It refers to televised dramas, produced in South Korea.

Korean wave. This refers to the increase in popularity of South Korean

culture.

Lifestyle and Behavior. This refers to the impact on viewer’s way of living and

their attitudes being affected when watching Korean dramas.

Senior High School Students. This refers to the respondents of the study.

Students. This refers to the students who watched Korean dramas.

Teenagers. It refers to the individuals who watched Korean dramas.

Teledramas. It refers to televised dramas watch in televisions produced by

different countries/place.
 Chapter III

RESEARCH METHODOLOGY

This chapter details out the research methodology for the present study.

It explains the research objectives and a suitable methodology to achieve those

objectives. It contains such as a description of the Research design selection

and description of respondents, Research Instruments, Research Locale, Data

Collection Procedure and Statistical Treatments used.

Research Design

In order to determine the general findings of the impact of Korean

dramas among the Senior High school students of the Marinduque Midwest

College, this research study utilized aspects of both qualitative and quantitative

research. According to Willig (2001),qualitative research is usually concerned

with meaning , and in particular how people make sense of the world and how

participants experience events from their perspective. In connection, according

to Jones (2006), both qualitative and quantitative research is used in studies

throughout many disciplines, including science and the social sciences.

Qualitative research is concerned with complete and detailed description of

events whereas quantitative research creates statistical models to explain

events. Through using mixed method, the researchers will able to gather

relevant and accurate information and findings regarding the impact of Korean

dramas among the Senior High school students of Marinduque Midwest

College.
 Furthermore, under this mixed method is a descriptive ex-post facto

study and basic qualitative studies. Researchers used descriptive method to

help the researchers describe the current phenomena or situation regarding

the impact of Korean dramas among the students of MMC. Joynson (2014)

stated that, one of the main benefits of descriptive method is that fact that it

uses both quantitative and qualitative data in order to find the solution to

whatever is being studied. This turn can help to describe and give an answer to

certain life experiences. Ex-post facto is applicable in this study because it will

helps the researchers to identify the major factors of why most of the Filipino

youths today specifically the Senior High school students are attracted to

watch Korean dramas resulting to its impact. According to Answer.com(2017),

ex-post facto research is the process beginning with a phenomenon and going

backward in time to identify casual factors. It measures the cause and effect

relationship without manipulating the independent variable. This study further

used basic qualitative studies because it will help the researchers able to get

the opinions and views of the students regarding Korean dramas in their life.
Variables and Measures

The table below showed the variable and measures used in the study

Table I.Variables and Measures

Variables Measures
1. Socio-demographic profile of the 1.1 Age
students 1.2 Gender

2.1 Popular Korean dramas that

2. Factors that influence the Filipino the students have watched.
teenagers specifically the Senior High 2.2 Average Time Span of
School students to watch Korean watching/Hours spend on watching in
dramas? one day
2.3 Main Reasons/ Factors why
the Senior High school students
are attracted to watch Korean
dramas.
2.4 Elements of Korean Dramas
that are attractive to the students why
they watch.
 Favorite Genre of
Korean dramas

3.1Lifestyle and behaviors

 Commonly adapt/pick
3. The impacts of Korean Dramas up in watching
among the Senior High school  Often Sacrifices to
students of the Marinduque Midwest watch
College? In terms of  Korean Wave in the
future
 Side effects of watching
Korean dramas
Sampling Design

This study used purposive sampling technique in determining the

samples of the study. According to Laerd Dissertation (2012), the main goal of

purposive sampling is to focus on particular characteristics of a population

that are of interest, which will best enable you to answer your research

questions. Since the study focuses on the impacts of Korean dramas among the

Senior High School students of the Marinduque Midwest College, through

purposive sampling technique it will able to help the researchers find out the

major impact of Korean dramas and the factors that influence the Senior High

school students to watch specifically the students who are fund of watching

Korean dramas.

Research respondents

The researchers choose the Senior High school students as respondents

of the present study. They were the chosen respondents because ever since

Korean dramas was introduced in the Philippines, senior high school students

begin to follow this trend and watching Korean dramas is one of

entertainments the students have

Research Locale

The study was conducted at the Marinduque Midwest College, since the

chosen respondents are the students of the school. MMC is located within

Dili,Gasan, Marinduque.
 FIGURE II. Map of Marinduque, Midwest College

Figure II shows the map of the Dili, Gasan, Marinduque wherein the

Marinduque, Midwest College is located and the locale of the present study.

Research Instruments

A researcher-made questionnaire checklist was used in gathering data.

The questionnaires are consisted of items that determined the impact of Korean

dramas among Senior High School student of the Marinduque Midwest College.

A closed and open ended question was included in the questionnaires.

According to Mcleod (2014), questionnaires provide a relatively cheap, quick

and efficient way of obtaining large amounts of information from a large sample

of people. It can be an effective means of measuring the behavior, attitudes,

preferences, opinions and intentions of relatively large numbers of subjects

more cheaply and quickly than other methods .Often a questionnaire uses both

open and closed questions to collect data. This is beneficial as it means

both quantitative and qualitative data can be obtained.

Since the study utilized mixed method, questionnaire was appropriate in

the study. Through close and open ended questions, the researchers were able

to gather relevant data’s and opinions of the students regarding Korean

dramas. The researchers includes multiple-choices questions. Each student

can choose multiple answers that match their preferred answers. In addition

the researcher further includes verbal likert scale in the questionnaires for

accurate information and to determine the level of how Korean dramas affects

the students.

Data Collection
In collection of the data, the researchers personally administered the

questionnaires to the respondents. They conferred and discussed the content of

the questionnaires before answering. In administering the questionnaires, the

researcher uses the time allotted for vacant to avoid distractions of class

discussions. The student’s responses in answering were given enough time.

The primary data was personally obtained from the respondents. The

secondary data was obtained from the online resources, articles, published and

unpublished thesis. The draft of the questionnaires was drawn out based on

the researcher’s readings, previous studies, published and unpublished thesis

relevant to the study.

Data Gathering Procedure
Figure III, illustrates the flow of the researchers data gathering

procedure.

Figure III. Flow chart

Making of request
Identification of the
Preparation of letter,requestiing for
Identification of sample size from the
approval and
total population as questionnaires to
respondents respondents of the be administered
permission to
conduct a study from
study
the principal

Collection of the Analyzation,

Distributionof
Retrieval of questionnaires Tabulation and
questionnaires to
request letter from the tally of the
the respondents
respondents gathered data

Computation and
Interpretation of Results and
the gathered Discussion
data

Ethical Considerations

The present study was subject to certain ethical issues. The students as

respondents of the study signed a consent letter regarding their acceptance to

be part and participate in the research. At the same time , the respondents has

their own free will to withdraw in the study. The aim of the consent letter was

to reassure participants that their participation in the research is voluntary

and that they were free to withdraw from it at any point and for any reasons.

The consent letter was included in the questionnaires to be distributed.

The following ethical guidelines were put into places by the researchers

for the present study.

1. The researchers assured that the dignity and wellbeing of the students

was protected at all times.

2. The students were fully informed regarding the objectives of the study.

3. The students have their free will to withdraw from participating.

4. The researchers ensured that the respondents answer were treated as

confidential and used only for the academic purposes of the particular

research.

5. Confidentiality, anonymity and voluntary participation of the

respondents were also considered.

Statistical Treatment of Data

After collecting the data needed, the researchers tabulated and analyzed

the gathered data with the help of statistical tools.

The researcher was guided by the following:

1. The collected data from the respondents was determined by using the

percentage, ranking and weighted mean.

Percentage

(p) %= F/N x 100

 Where: F= frequency

N= total number of the respondents

P=percentage

Weighted Mean

The researcher used weighted mean as statistical treatment to determine

the extent of perception of respondents to the statements in the questionnaire.

A. WM= 5f+4f+3f+2f+1f
N
B. WM= Total weighted mean

Total frequency of respondents

Where: WM= Weighted Mean

Verbal Likert’s Scale

Range Verbal Description Scale

1.0-1.5 Strongly Disagree 1

1.6-2.5 Disagree 2

2.6-3.5 Neither Agree Nor 3

Disagree

3.6-4.5 Agree 4

4.6-5.5 Strongly Agree 5

 CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the findings, analysis and interpretation of data

gathered based on the answers of the respondents from the instrument used in

the study and the research questions cited in the first chapter. Data were

analyzed to identify, describe and explore the impacts of watching Korean

dramas among the lives of Senior high school students of Marinduque Midwest

College particularly on the lifestyle and behaviors. Also to determine the factors

that influenced the students to watch. Data were obtained from self-

administered questionnaires, completed by 106 respondents both from the

grade 11 and 12 students. The collected data was based on the sampling

method of Purposive Sampling.

After the questionnaires were accomplished by the respondents, the

result was tallied and presented using different tables and graphs, applying

statistical treatment such as frequency, percentage, ranking and weighted

mean.

DISCUSSION OF FINDINGS

Sub question no.1: Socio-demographic profile of the students.

Although it was not part of the purpose of the study, this set of data was

intended to describe the Socio- demographic profile of the respondents and to

assess for any influence on the research findings. The demographic profile

consisted of age and gender.

17-18
34%
15-16
66%

15-16 17-18

Figure 4.Age group of the students

A total of 127 participants answered the survey and the following results were
derived from it:

As shown in the figure it revealed:

 Marked percentage (66%) of the respondents are under 15-16 years old.

 34% of the respondents are under the age of 17-18 years old.
 20%

80%

Female Male

Figure 4.1 Gender

A total of 127 participants answered the survey and the following results were

derived from it:

As shown in the figure it revealed:

 Majority of the respondents (80%) identified themselves as female

 20% identified themselves as male.

Sub question no.2: Factors that influenced the students to watch K-dramas.

2.1 Popular Korean dramas that the students have watched.

Table 2. Popular Korean Dramas that the students have watched (Multiple
choices-response)
Korean Drama Frequency Rank
1. Legend of the Blue Sea 99 1
2. Goblin 90 2
3. Boys Over Flowers 85 3
4. Love in the Moonlight 70 4.5
5. Weightlifting Fairy 70 4.5
6. The Heirs 69 6
7. Strong Woman: Do Bong Soon 67 7
8. Descendants of The Sun 64 8
9. Hwarang 62 9
10. Scarlet Heart 52 10
11. Let’s Fight Ghost 47 11
12. Heartstrings 42 12
13. Pinocchio 38 13
14. W 34 14
15. Who Are You: School 2015 29 15
16.Sensory Couple 27 16.5
17. The Liar and His Lover 27 16.5
18. The Blood 25 18
19. Doctors 20 19

20.Others: Tomorrow With You, 3

Cunning Single Lady, Princess
Hours, Rooftop Prince While you
were Sleeping

Based on the result gathered, it was found out that among the given

popular Korean dramas the Senior High school students have watched , Legend

of the Blue Sea got the highest frequency of ninety-nine (99) or ranked 1,

Goblin got rank 2 with the frequency of ninety (90), followed by Boys Over

Flowers as rank 3 with the frequency of eighty-five(85), Love in the Moonlight

and Weightlifting Fairy got the rank 4.5 with the frequency of seventy (70); The

Heirs got rank 6 with the frequency of sixty-nine (69); Strong Woman: Do Bong

Soon got rank 7 with the frequency of sixty-seven (67); Descendants of the Sun

got rank 8 with the frequency of sixty-four (64); Hwarang got rank 9 with the
frequency of sixty-two (62); Scarlet Heart got rank 10 with a frequency of fifty-

two (52); Let’s Fight Ghost got rank 11 with a frequency of 47; Heartstrings got

rank 12 with a frequency of 42; Pinocchio got rank 13 with the frequency of

thirty-eight (38) followed by W that got rank 14 with a frequency of 34; Who

Are You: School 2015 got rank 15 with a frequency of twenty-nine (29). Tied in

place are the K-dramas Sensory Couple and The Liar and His Lover both got

rank 16.5 with a frequency of twenty-seven(27);The blood got rank 18 with the

frequency of twenty-five(25) followed by Doctors that got the lowest frequency of

twenty (20) and rank 19. On the last rank which is specified in others by three

of the respondents are the K-dramas Tomorrow With You, Cunning Single

Lady, Princess Hours,Rooftop Prince and While you were Sleeping

2.2 Average Time Span of watching/Hours spend on watching in one day

prefer
not to
answer 1hr
9% 13%
more 2hrs
than 11%
5hrs
3hrs
33%
17%
5hrs 4hrs
7%
10%

Figure 5. Average time span/Hours spend on watching in one day

A total of 106 participants answered the survey and the following results were

derived from it:

As shown in the figure it revealed that:

 Majority of the Senior High school students averagely spend more than

5 hours in watching Korean drama with a marked percentage of (33%) in

one day.

 17% of the students spend 3 hours in watching.

 13% spend 1 hour in watching.

 11% spend 2 hours.

 10% said that they spend 4 hours in watching.

 The least remaining 7% of the students spend 5 hours in watching. It

further revealed that 9% of the students prefer not to answer.

2.3 Main Reasons/ Factors why the Senior High school students are attracted

to watch Korean dramas. (Multiple choices-response)

Table 3. Ranking of the Factors/ Main reasons that influenced the students to watch

Factors Frequency Rank

1. For favorite 57 1
actors/actresses.
2. To learn about another 56 2
culture.
3. Peer influences 55 3.5
4. To feel inspired 55 3.5
5. For romantic plots 54 5
6. To de-stress 53 6
7. To kill time 46 7
8.To escape the realities of 35 8
everyday life
INTERPRETATION

The variables that are being analyzed here are the common factors/main

reasons that influenced the students to watch Korean dramas. The following

factors includes the Peer influences, for favorite actors and actresses, to learn

about another culture, to feel inspired, for romantic plots, to kill time, to de-

stress, to escape the realities of everyday life, the researchers further added, all

of the above, none of the above, prefer not to answer and others as responses.

A total of 106 answered the survey and the following results were derived from

it:

The table revealed that:

 For favorite actors/actresses got the highest frequency of 57 and got the

rank 1 among the following factors.

 To learn about another culture got rank 2 with the frequency of 56.

 Both Peer influences and to feel inspired got rank 3.5 with the

frequencies of 55.

 For romantic plots, got rank 5 with the frequency of 54.

 To de-stress got rank 6 with the frequency of 53.

 To kill time got rank 7 with the frequency of 46.

 To escape the realities of everyday life got the lowest frequency of 35 and

got rank 8.
 On the result gathered above, 3 of the respondents answered none of the

above, 4 prefer not to answer and no one answered all of the above and

others.

2.4 Elements of Korean Dramas that are attractive to the students why they

watch. (Multiple choices-response)

Table 4. Ranking of the Elements of K-drama that are attractive to the students
why they watch

Elements Frequency Rank

1.Cast(good-looking 76 1
actors/actresses)
2.Content/Story of K-K- 71 2
dramas
3.Korean 51 3
Clothes/Fashion

4 Culture and Foods 47 4

5.OST(Original 46 5
Soundtracks)
6.Korean Products 37 6

INTERPRETATION

The variables that are being analyzed here are the elements of K-drama

that attractive to the students why they watch. The following elements includes

the OST, Cast, Content, Korean Clothes/Fashion, Culture and Foods, Korean

Products, the researchers further added, all of the above, none of the above,

prefer not to answer and others as responses.

A total of 106 out of 127 answered the survey and the following results were

derived from it:

The table revealed that:

 Cast(good-looking actors/actresses) got the highest frequency of 76 and

got the rank 1 among the following elements that are attractive to the

students why they watch.

 Content got the second highest frequency of 71and got rank 2.

 Korean clothes/Fashion got rank 3 with the frequencies of 51.

 Culture and Foods got rank 4 with the frequency of 47.

 OST(Original Soundtracks) got rank 5 with the frequency of 46.

 Korean products got the lowest frequency of 37 and got rank 6.

On the result gathered above, 3 of the respondents answered none of the

above, 1 answered prefers not to answer and no one answered all of the

above and others.

 Favorite Genre of Korean drama

 50%

45% 43%

40%

35%

30%

25% 22%
20%
16%
15%

10% 8%
6%
5% 3%
1%
0%
Comedy Romance Horror Action Historical Sports Others

Figure 5.1 The percentage of the favorite genre

INTERPRETATION

The variables that are being analyzed here are the different Genre of Korean

dramas and the most favorite genre of the students. The following genre

includes Comedy, Romance, Horror, Action, Historical, Sports, the researchers

further added prefer not to answer and others as responses.

A total of 106 answered the survey and the following results were derived from

it:

As shown in the figure it revealed that:

 Majority of the respondents answered Romance as their favorite genre

with the marked percentage of 43%.

 22% of the respondents answered Comedy.

  16% of the respondents answered Horror.

 8% of the respondents answered Action.

 6% of the respondents answered Historical.

 The least 3%o of the respondents answered Sports.

On the result gathered above, 1 of the respondents answered others and

2 of the respondents answered prefer not to answer.

Sub question no. 3: The impacts of Korean dramas among the Senior High

school students of Marinduque Midwest College. In terms of

3.1Lifestyle and behaviors

 Commonly adapt/pick up in watching(Multiple choices-response)

Table 5. Ranking presentation of the common things the students adapt/pick up

from watching K-dramas that they used in their daily lives as well.

Commonly adapt from Frequency Rank

watching
1. Language 69 1
2. Fashion and Style 37 2
3. Food 35 3
4. Posing 29 4
5. Facial Expression 25 5
INTERPRETATION

The variables that are being analyzed here are the common things that the

students adapt/pick up from watching Korean dramas that they used in their

daily lives as well. The following includes Fashion and Style, Language, Food,

Posing, Facial expression, the researchers further added all of the above, none

of the above, prefer not to answer and others as responses.

A total of 106 answered the survey and the following results were derived from

it:

The table revealed:

 Language( uttering Korean words)got the highest frequency of 69 and got

rank 1 among the things the students adapt from watching Korean

dramas that they used in their daily lives as well.

 Fashion and Style(trying out new style of trends) got rank 2 with the

frequency of 37as adapted and used in the students daily lives.

 Food(trying out Korean dishes) got rank 3 with the frequency of 35 as

adapted to try out by the students in their daily lives as well.

 Posing got rank 4 with the frequency of 29 as adapted and used in the

students daily lives as well.

 Facial expressions (trying different facial expressions seen on the cast)

got the lowest frequency of 29and got rank 5 as adapted and used in the

students daily lives as well.

On the result gathered above, 1 of the respondents answered all of the

above, 6 of the respondents did not adapt/pickup things from watching

while 10 of the respondents prefer not to answer and no one answered

others.

 Often Sacrifices to watch (Multiple choices-response)

Table 6. Ranking presentation of what the students often sacrifices just to watch
Korean dramas

Often Frequency Rank

Sacrifices
1. Sleep 69 1
2.Food 33 2
3. Communication 25 3
4. School Stuff 14 4
5. Family bonding 11 5

INTERPRETATION

The variables that are being analyzed here are the things that the students

often sacrifices to watch Korean dramas. The following includes Food, sleep,

Communication, school stuff, Family bonding , the researchers further added

none of the above, prefer not to answer and others as responses.

A total of 106 answered the survey and the following results were derived from

it:

The table revealed:

 Sleep got the highest frequency of 69 and got rank 1 as what they often

sacrifices to watch Korean dramas.

 Foods(does not eat on proper time)got rank 2 with the frequency of 33.

 Communication got rank 3 with the frequency of 25.

 School stuff got rank 4 with the frequency of 14.

 Family bonding got the lowest frequency of 11 and got rank 5 as what

they rarely sacrifices to watch Korean dramas.

 On the result gathered above, 15 of the respondents answered none of

the above and no one answered others and prefer not to answer.

 Korean Wave in the future

Korean
culture
has
something
prefer not
new to
to answer,
offer
22%
always,
19%
Others,
5%
More new
Oncea fan, idols will
always a enter the
fan, 31% Korean
entertain
ment
industry,
24%,

Figure 6.1 Do you think you would continue to be a fan of Korean wave in
the future?

INTERPRETATION

As shown in the figure it revealed that:

 Majority of the respondents (31%) answered Once a fan, always a fan.

 24% of the respondents answered More new idols will enter the Korean

entertainment industry.

 22% preferred not to answer.

 19% of the respondents answered that Korean culture has something

new to offer always.

 5% answered Others.
  Side effects of watching Korean dramas

Table 7. Level of agreement on Side Effects of watching Korean dramas on the

students

Effects Weighted Mean Adjectival Equivalent

1. I can’t stop myself from 3.7 Agree
watching another episode.
2. My playlist become filled 3.0 Neither Agree Nor Disagree
with K-drama Ost.
3. I cry during 3.7 Agree
heartbreaking and sad
scenery.
4. My standars in 2.2 Disagree
girlfriend/boyfriend
becomes higher.
5. I find myself uttering 3.5 Neither Agree Nor Disagree
Korean expressions or
words
6. I suddenly takes interest 3.6 Agree
in learning Korean
Language.
7. I experienced the “Last 3.4 Neither Agree Nor Disagree
episode syndrome”.
Total Weighted Mean 3.3 Neither Agree Nor
Disagree
Legend:
Range ( weighted mean range) Adjectival Equivalent
1.0– 1.5 Strongly Disagree
1.6 – 2.5 Disagree
2.6 – 3.5 Neither Agree nor Disagree
3.6 – 4.5 Agree
4.6 – 5.5 Strongly Agree

As a whole, the table revealed that the respondents are “Neither agree

nor Disagree” on the side effects of watching Korean dramas among their lives.

Taken singly it shows that the respondents are “Agree” when it comes to

can’t stop myself from watching another episode (x=3.7) cry during

heartbreaking and sad scenery (x=3.7) and suddenly takes interest in learning
Korean language (x=3.6). On the other hand, the respondents are “Neither

Agree Nor disagree” when it comes to my playlist become filled with Ost (x=3.0),

find myself uttering Korean expressions or words (x=3.5) and experienced the

“last episode syndrome” (x=3.4). The respondents are “Disagree” when it comes

to my standards in girlfriend and boyfriend becomes higher (x=2.2).

In order to gather descriptive data on the impact of Korean dramas

among the lives of the Senior High school students and further find out why

they like to watch Korean dramas the researchers asked for the personal

perception/views of the respondents regarding why do they like watching

Korean dramas and what do they feel when watching through open-ended

questions on the last part of the questionnaires. The researchers presents some

of the student’s answer.

The respondents answered the following:

Student A answered, “I like watching Korean dramas, because it’s content are

every meaningful, especially the romance because it has a twist and because of

this, I feel inspired and happy even if it’s just a movie.

Student B anwered, “Because I like its stories and content, it never failed to

make me happy. It’s my pass time whenever I’m bored. Well I can feel different
emotions based on the role and how the artist portrays it. I can feel happy, loved

sometimes I feel anger and fear.

Student C answered, “I like to watch Korean dramas because I like the content

of the story which made me feel more excited and getting more interested about

it.”

Student D replied, “I like Korean dramas because their stories are so amazing

to watch and I feel more comfortable in watching K-dramas rather than some of

the Filipino dramas also American dramas.”

Another student answered,” I like watching Korean drama because it made

my day awesome. It made me feel that I’m the lead actress in every K-drama

and every lead actor made me feel the butterflies in my stomach and sometimes

they made my heart beats fast.”

One student answered, “I like watching Korean dramas because it kills time

and the actors/actresses are attractive and good at acting. I feel like I can

absorb what they feel.”

Another student also replied, “I like watching Korean dramas because it’s fun.

My stress just fade away watching it. It makes me feel inspired especially when
the leading characters have an admirable personality. “Another student also

answered, “I love their culture and on how they can bring “kilig” in a simple

way. I feel less stress and I feel that I was also in Korea.”

One student further answered,” I like watching Korean dramas because it

makes me happy. It’s one of my favorite hobby. I’m fond of watching Kdrama’s

during my free time. It makes me feel inspired and I can say, I can learn many

things from watching it.” In addition another students answered, “I like

watching Korean dramas because it can relieve stress. Less boredom when I’m

in home and it is so fun watching Korean dramas because I can’t stop my feeling

to get crazy just because of their sweet moments.”

Among the statements stated above by selected students, it only shows

that the Senior High school students like watching Korean dramas because of

its content or the stories, also the actors/actresses. Based on the students,

Korean dramas relieves their stress and make them inspired and less their

boredom. Some stated that, they feel happy, inlove and so kilig. They also learn

so many things from watching it. Others are fund of watching because they

simply love the culture.

 CHAPTER V

SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

This chapter summarizes the whole research process. A brief summary of

the whole study is given. It also provides a summary of the main findings of the

study, conclusions of the study, and the recommendations made as an

outgrowth of this study.

Summary of Findings

This study focuses on the impact of Korean dramas among the Senior

High school students particularly in the student’s lifestyle and behaviors as

well as the academic performance. This study also ought to find out the Causes

or main factors why the Senior High school students are attracted to watch

Korean dramas.

The study utilized Input-Process-Output model as conceptual framework.

The input were the Senior High school students itself, questionnaires served as

process to gather needed data and the output was the impacts of Korean

dramas among the Lifestyle and behaviors and the Causes/main reasons why

the Senior high are attracted to watch K-dramas.

The study utilized mixed method, both qualitative and quantitative

research. Descriptive method was used to describe the impact and

causes/factors why the Senior high are attracted to watch, through the use of

ex-post facto study under quantitative research and basic qualitative studies
under the qualitative research. Respondents of this study were 106 senior high

school students of the Marinduque Midwest Collge. Self-constructed

questionnaires-checklist lifted from different sources and adapted by the

researchers was utilized to gather necessary data for this study. The collected

data was based on the sampling method of Purposive sampling. Data were

presented in tables and graphs.

Frequency, percentage, ranking and weighted mean were used to analyze

and interpret the data gathered.

After analyzing and interpreting the data, the summarized findings are

hereby enumerated as follows:

1. Socio-demographic profile of the respondents

On Age: Majority of the respondents are under the age of 15-16 years old

and the minority of the respondents are under the age of 17-18 which means

that majority of the viewers of Korean dramas belong to the age of 15-16.

On Gender: Majority of the respondents are female and the minority of

the respondents are male which means that female has the greater viewing of

Korean dramas than male.

The result is similar to the study conducted by Naidu dated 2015,which

stated that the female audience seemed to take up to more number of K-drama

viewing as compared to the other sexes.

2. Factors that influenced the Senior High school students to watch

Korean dramas.

2.1 Popular Korean dramas that the students have watched.

The researchers asked the respondents for their most watched given

popular Korean dramas and among the result gathered, the researchers

selected the five most watched Korean dramas among the senior high school

students on the nineteen given popular Korean dramas.

 On the given popular Korean dramas, airing on the top five that mostly

watched by the senior high students are as followed; Legend of the Blue

Sea as the top 1; Goblin as top 2; Boys over flowers as top 3; Love in the

Moonlight as top 4 and Weightlifting Fairy got top 5.

2.2 Average Time Span of watching/Hours spend on watching.

 Majority of the senior high school students averagely spend more than 5

hours on watching Korean dramas in one day while the minority of the

senior high spends 5 hours on watching.

2.3 Main Reasons/ Factors why the Senior High school students are

attracted to watch Korean dramas.

 Based on the result gathered, the two main reasons or factors why the

senior high school students are attracted to watch Korean dramas was
 because of favorite actors/actresses and to learn about another culture.

The least factor was to escape from the realities of everyday life.

2.4 Elements of Korean Dramas that are attractive to the students why

they watch.

 Based on the result gathered, the two main elements of Korean dramas

why the senior high school students are attracted to watch Korean

dramas was the Cast(good-looking actors-actresses) and the

Content/story. The element of Korean drama that had the least choice of

the respondents was the Korean products.

The result is similar to the study conducted by Temblor dated 2016

which claims that Korean drama stories appeal to the masses, especially the

youth and middle-aged. The cast usually includes an "eye candy," giving

viewers more reasons to enjoy the show by employing good-looking actors

whose looks alone are enough to sustain attention

Favorite Genre of Korean dramas

 The researchers asked the respondents for their favorite genre of Korean

dramas and based on the result gathered, the top 3 favorite genre of the

respondents are as followed; Romance got the top 1; Comedy got top 2

and Horror got top 3. The followings only reveal that romance was the

most favorite genre when it comes in Korean dramas.

3. The impact of Korean Dramas among the Senior High school students

of Marinduque Midwest College. In terms of

3.1 Lifestyle and behavior

Commonly adapt/pick up in watching

 Based on the result gathered, the two main commonly adapt/pick up by

the senior high school students in watching Korean dramas was the

language (uttering Korean words) and Fashion/style(trying out new

trends) and the least adapted was Korean expression.

Often Sacrifices to watch

 Based on the result gathered, the two main often sacrifices by the senior

high school students just to watch Korean dramas was sleep and food(ex.

skipping meals).The least often sacrifices was the family bonding.

The result is similar to the study conducted by Delos Reyes et.al dated

2017, based on the study they conducted Korean dramas have been touching

the teenagers’ personality through physical, emotional and mental state. Most

of them are influenced by K-drama in fashion aspect; they see that the shows

that they watch have fashionable clothes, make-up and hair. They become

influenced of how k-fashion is shown in K-drama they watch. Some of the

teens tend to sacrifice their food and time just to watch K-dramas they like. In

some cases, lack of sleep due to desire to watch is one of the factors.
Korean Wave in the future

 In this part, the researchers asked the students regarding if they will

continue to be a fan of the Korean wave in the future and based on the

result gathered by the researchers, majority of the senior high school

students said that “Once a fan, always a fan” followed by the answer

that “More new idols will enter the Korean entertainment industry.”

Side Effects of watching Korean dramas

 On the side effects of watching Korean dramas: As a whole, it revealed

that the respondents are “Neither Agree Nor Disagree” on the side effects

of watching Korean dramas as manifested by the total weighted mean of

3.3. “I can’t stop myself from watching another episodes and cry during

heartbreaking and sad scenery” are the two major side effects of

watching Korean dramas that top the list by the respondents.

Personal Views/Opinion

 The researchers asked for the personal perception/views of the

respondents regarding why do they like watching Korean dramas and

what do they feel when watching through open-ended questions on the

last part of the questionnaires and among the statements stated by

selected students, it only shows that the Senior High school students like

watching Korean dramas because of its content or the stories, also the

actors/actresses. Based on the students, Korean dramas relieves their

 stress and make them inspired and less their boredom. Some stated

that, they feel happy, inlove and so kilig. They also learn so many things

from watching it. Others are fund of watching because they simply love

the culture.

Conclusions

Ever since Korean drama was introduced in the Philippines, it captured

the interest of most Filipino people especially the Filipino youths of the present

generation. In the study, the researchers have concluded that the main factors

why most of the senior high students of Marinduque, Midwest College are

attracted to watch Korean dramas were because of the fact that it features

Good-looking actors/actresses (Cast) and simply the content/stories each

Korean dramas depicts. Because of this factors, respondents spent countless

hours for the sake of watching episodes and they were able to also sacrifice

their time of sleep, food, communication and some school stuff just to continue

the marathon.

As the research illustrates, it shows that Korean dramas does have an

impact on the senior high school students of MMC. It also shows that it brings

a great impact on the lifestyle and behaviors of the students. From the study,

the researchers have concluded that Korean dramas have been touching the

lives of the students in terms of lifestyle and behavior and exactly popular with

the Senior High school students of Marinduque, Midwest College. Despite of its

content and popularity that brings “kilig” and relieves stress on the senior high,
the researchers further concluded that watching Korean dramas doesn’t bring

them or has a less negative effects in their everyday lives.

Recommendations

Based on the findings and conclusions presented, the following

recommendations are suggested:

1. The researcher recommends future researchers to tackle and focus on the

content of Korean dramas through using content analysis research. The

current study did not include this matter. Through studying the content, the

future researchers may further contribute information regarding why many are

attracted to watch Korean dramas.

2. The researchers recommend future researchers to conduct a study on a

comparative analysis between Korean teledramas and Filipino teledramas.

3. The researchers recommend future researchers to tackle and focus on the

impact of watching Korean dramas on the academic performance of the

students.

4. The Future researchers may conduct further and in-depth studies on the

impact of Korean dramas among the Filipino youths.

5. The researchers have recommended that the Senior High school students

should practice time-management and use their time wisely when it comes in

watching.
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