ROUNDTABLE DISCUSSION : NETFLIX & TONTON TV

NAME :
Suhaila Abdul Kadir (ZP04383)
Aishah Zaini (ZP04513)
Kaleivani Vadivelu (ZP04580)

GOAL: To elaborate on Consumer Learning and Product Failure Learning of

NETFLIX and TONTON TV service.

NETFLIX was actually launched way back in 1997 as an online movie

rental service. More than just giving us endless hours of entertainment,
Netflix puts you, the user, at the centre of the whole watching
experience. Its advanced algorithm learns from you to better understand
your viewing preferences so it can recommend content that you like and
hide from you content that you don’t. Netflix has finally gone global
and Malaysians are now able to enjoy unlimited TV shows on demand.
In the past, Netflix is only accessible at selected countries and the only way to get it here is
by using a VPN.To get started, just register a new account at www.netflix.com. Netflix is
available on almost any internet connected screens you can think of.

TONTON TV is Malaysia's 1st and largest home grown video

streaming service with over millions of registered users. Starting from
just RM3, free members who upgrade to Tonton VIP will receive
unrestricted access to a library containing almost 30,000 hours of local
and syndicated content, exclusive LIVE events in HD, video ad-free
experience, download and watch later functionality, enjoy VIP perks at
events and much more. Viewers who upgrade to the Tonton VIP
membership will also get to binge watch all exclusive content, dramas and more.

MAIN CONTENT:

1. Products that are successful and products that are failing due to poor consumer learning

2. Consumers always learn everything correctly about products. Do they always follow directions?

3. What is the marketer(s) doing right/wrong and what is happening to the consumer(s) in terms of
learning/not learning

4. Consumer learning vs. what was intended

5. Implications for marketers, apply the behavioral learning theories or cognitive learning theories to your
recommendations for marketers.