The future planned outlook of Royal Enfield

The competition occurs in the market after the competitors enters into the market like Harley
Davidson and Triumph and they started entered the market to compete with the Royal Enfield
in the above 500cc bike segment. Below the graph showed the decline the growth of the Royal
Enfield over the last two years

Above Data showed that the RE growth percentage constantly declining after the 2016 which is
approximately declined by the 40%, which showed that RE performance is reducing their brand
equity in the 350cc and 500cc engine segment bike in the India. In order to improve the
performance of the Royal Enfield performance and brand equity the company looking to make
several changes to the different models and launching new features bikes in upcoming years.
Changing the Design:

The next-generation Royal Enfield Classic will not feature a kick start. The rear brake lever has
been redesigned. An analogue instrument cluster displays the speed in kph and mph, which we
have seen on several other Royal Enfield bikes.

 They designed freshly tail lamp and footrest for attracting the riders
 Company changed the disc position from left to right

Below rare pictures of the RE motor bikes without kick start features-

These modified design not only ease the customer efforts while riding it also strongly impacted
on the customers mind is now Royal Enfield having something new in the model except
changing the color or logo

New Engine Design: (Twin Cylinder Engine)

Royal Enfield has introduced its first ever 650 cc twin-parallel engine. This also marks the first
instance of Royal Enfield manufacturing a multi-cylinder engine and this will fitted the
upcoming models of the 650 cc Royal Enfield bikes.
Engine Specifications:

648 cc, SOHC, air-cooled,

Type
parallel-twin

Power 47 bhp at 7,100 rpm

Torque 52 Nm at 4,000 rpm

Bore x Stroke 78 mm x 67.8 mm

Compression Ratio 9.5:1

Gearbox 6-speed manual

Fuel Management Fuel Injection

Ignition Digital Spark Ignition - TCI

The newly powerful designed engine would put positive impact on the customers of the Royal
Enfield and building the strong brand image in the perception of the RE lovers in terms of
features, adventures and structure.

Customs Bike for the Professional Customers:

Royal Enfield planning to target the premium segment of the customers as well , so that they
are going to plan for providing the customize bike for the premium customers or Professional
riders in order to change the perception of the customers of the vintage design provided by the
Royal Enfield. Below image of the 650 cc customized RE motor beast.