Performance

A scaled website with poor performance (resulting in user dissatisfaction) can impact SEO rankings as
well. A rapid response along with fast retrieval (low latency) is a must.

Reliability of Retrieval

When a user requests data, the same data should show up, unless it has been updated of course. Users
need to trust that when information is stored in the system, it will be there if they access it again.

Manageability

The system has to be easy to operate, maintain, and update. Problems should be easy to diagnose.

Cost

It’s not just the cost of hardware and software. There is development cost, what it takes to operate the
system, and training that may be required. Total cost is what it takes to own and operate the system.

It’s important to note that these principles must all be considered but there may be trade-offs. If for
example, you decide to resolve capacity issues by adding more servers, costs will increase and
manageability may become more difficult.
Here are 10 must-haves for your website that will ensure your customers have a positive experience on
the site:-

1. A Logical Roadmap

2. Crucial Business Information

3. Contact Information

4. Clear Navigation

5. Security

6. Social Media Integration

7. A Mobile-Ready Version

8. FAQ

9. Good Hosting

10. Don't underestimate the power of simplicity

Reliability:::

1. Look for Sites from Established Institutions

The internet is full of websites that were started five minutes ago. What you want are sites associated
with trusted institutions that have been around for awhile and have a proven track record of reliability
and integrity.
Such sites may include those run by government agencies, non-profit organizations, foundations, or
colleges and universities.

2. Look for Sites with Expertise

You wouldn't go to an auto mechanic if you broke your leg, and you wouldn't go to the hospital to have
your car repaired. I'm making an obvious point: Look for websites that specialize in the kind of
information you're seeking. So if you're writing a story on a flu outbreak, check out medical websites,
such as the Centers for Disease Control, and so on.

3. Steer Clear of Commercial Sites

Sites run by companies and business — their websites usually end in .com — are more often than not
trying to sell you something. And if they're trying to sell you something, chances are whatever
information they're presenting will be tilted in favor of their product. That's not to say corporate sites
should be excluded entirely. But be wary.

4. Beware of Bias

Reporters write a lot about politics, and there are plenty of political websites out there. But many of
them are run by groups that have a bias in favor of one political party or philosophy. A conservative
website isn't likely to report objectively on a liberal politician, and vice versa. Steer clear of sites with a
political ax to grind and instead look for ones that are non-partisan.

5. Check the Date

As a reporter you need the most up-to-date information available, so if a website seems old, it's
probably best to steer clear. One way to check — look for a "last updated" date on the page or site.

6. Consider the Site's Look

If a site looks poorly designed and amateurish, chances are it was created by amateurs. Steer clear. But
be careful — just because a website is professionally designed doesn't mean it's reliable.

7. Avoid Anonymous Authors

Articles or studies whose authors are named are often — though not always — more reliable than works
produced anonymously. It makes sense: If someone is willing to put their name on something they've
written, chances are they stand by the information it contains. And if you have the name of the author,
you can always Google them to check their credentials.

8. Check the Links

Reputable websites often link to each other. You can find out which other websites link to the site
you're researching by conducting a link-specific Google search. Enter the following text into the Google
search field, replacing "[WEBSITE]" with the domain of the site you're researching:

link:http://www.[WEBSITE].com

The search results will show you which websites link to the one you're researching. If lots of sites are
linking to your site, and those sites seem reputable, then that's a good sign.

Factors of maintainability::

1. Look for Sites from Established Institutions

The internet is full of websites that were started five minutes ago. What you want are sites associated
with trusted institutions that have been around for awhile and have a proven track record of reliability
and integrity.

Such sites may include those run by government agencies, non-profit organizations, foundations, or
colleges and universities.
2. Look for Sites with Expertise

You wouldn't go to an auto mechanic if you broke your leg, and you wouldn't go to the hospital to have
your car repaired. I'm making an obvious point: Look for websites that specialize in the kind of
information you're seeking. So if you're writing a story on a flu outbreak, check out medical websites,
such as the Centers for Disease Control, and so on.

3. Steer Clear of Commercial Sites

Sites run by companies and business — their websites usually end in .com — are more often than not
trying to sell you something. And if they're trying to sell you something, chances are whatever
information they're presenting will be tilted in favor of their product. That's not to say corporate sites
should be excluded entirely. But be wary.

4. Beware of Bias

Reporters write a lot about politics, and there are plenty of political websites out there. But many of
them are run by groups that have a bias in favor of one political party or philosophy. A conservative
website isn't likely to report objectively on a liberal politician, and vice versa. Steer clear of sites with a
political ax to grind and instead look for ones that are non-partisan.

5. Check the Date

As a reporter you need the most up-to-date information available, so if a website seems old, it's
probably best to steer clear. One way to check — look for a "last updated" date on the page or site.

6. Consider the Site's Look

If a site looks poorly designed and amateurish, chances are it was created by amateurs. Steer clear. But
be careful — just because a website is professionally designed doesn't mean it's reliable.

7. Avoid Anonymous Authors

Articles or studies whose authors are named are often — though not always — more reliable than works
produced anonymously. It makes sense: If someone is willing to put their name on something they've
written, chances are they stand by the information it contains. And if you have the name of the author,
you can always Google them to check their credentials.
8. Check the Links

Reputable websites often link to each other. You can find out which other websites link to the site
you're researching by conducting a link-specific Google search. Enter the following text into the Google
search field, replacing "[WEBSITE]" with the domain of the site you're researching:

link:http://www.[WEBSITE].com

The search results will show you which websites link to the one you're researching. If lots of sites are
linking to your site, and those sites seem reputable, then that's a good sign.

The Ability to Change Quantities

1. The Ability to Change Quantities

If a customer can easily add and remove items from their shopping cart, this will give them a better
sense of control and manageability. If they need to look all over or go to another section or even have to
start all over, chances are, they will just forget about it and go somewhere else. Even if they never do it,
the ability to do it gives them confidence.

2. Automatic Billing

If you are a wholesaler or have a membership site where your customers pay for a regular order, having
automated billing where they know they will be charged each month can save both you and them, time
and hassle. If it is an email that goes out, and they want to be able to cancel the order, they can click on
the link that will take them directly to where they can cancel without them having to search for it.
3. Payment Options

You want shopping cart software that allows for numerous ways to pay. While Paypal and credit cards
are still the most widely used, more and more people are starting to get shopping online with other
methods. Alert Pay and Liberty Pay are much like Paypal but are more available to those who are living
in countries such as China, Pakistan, Africa, and other places where e-commerce shopping is just picking
up speed. There is nothing more frustrating than finding that perfect gift online, only to find out that the
seller only accepts payment from a source you do not have access to.

Depending on the type of products or services you offer, you also might want to look into the option of a
shopping cart that accepts electronic checks, and a Bill Me Later option. These methods usually take
more for a customer to set up since they have to be approved by a local bank, but once set up they
could save a lot of time for the consumer.

There are many features a store owner may look for when searching out the best e-commerce shopping
cart solution to use for his business. The main thing is that you want the customer to feel secure, be able
to quickly do what they want to do, pay and move on. If your customers see that there is a certification
or trusted sign for security such as Paypal has, they will know that they can trust the company to keep
their credit card and financial information safe from hackers or any other online threats