Name of person interviewed: ​Mr.

Bryan Wysong

Profession:​ Owner of Tumbleweed Texstyles

Location and business name: ​Tumbleweed Texstyles

Date of interview: ​December 5th, 2018

Time: ​10: 00 am to 11:00 am

Interview Assessment

When I was in the seventh grade, my parents gave me my first ever debit card that was

linked to my savings account. While the account only held the $50.00 that I received from my

grandma that year for my birthday, the thought of being able to manage

my own money now excited me like it should not excite any thirteen year

old. As well, it was my one way ticket to being able to order things

online without having to hassle my mom anytime I would like to use her

credit card (just for her to ultimately turn me down). Right when the card

was put into my hand, the cautionary “Don’t go spending all your money!” warning from my

parents was replaced images of me finally ordering a t-shirt that I had my eye on. That night I

went up to my room, pulled up Tumbleweed Texstyles on my phone, and finally got what I

wanted. My Texas Towns Shirt! I wore that shirt so much that it began to wear holes into it.

Instead of throwing it away as I would do to any other t-shirt in this condition, it only made me

want to wear it more. Eventually, my mom ended up hiding it from me.

Fast forward about four years later, during the ISM Business Symposium, when we told

that our guest speaker was the founder of Tumbleweed Texstyles, I lost it. I had never been that
giddy during a school function in my entire life. Knowing that I owed it to myself to at least say

“hi” to him, I decided that after her was done giving his (amazing) presentation, I would go up to

him and inquire about interviewing him. Luckily for me, everything worked out and he and I

were able to talk about all things Marketing! This anecdote is not made up or embellished in

anyway and is only told here to emphasize why I was so excited and grateful to meet with Mr.

Wysong. For me, this meeting was not just another meeting with another professional, it was a

meeting with someone who made up a big part of who I was when I was growing into a young

adult.

Since Mr. Wysong is an entrepreneur, he was able to provide me with a unique

perspective on what marketing is like since he is in charge of every aspect of it. One of the main

points that he worked to emphasize was that with Marketing, it is important to continue to put

money into the projects that work and provide a noticeable return on investment. When you are

an owner to your own business, the money that you lose on failed campaigns comes directly out

of your own paycheck. As well, he said that Social Media Marketing has played an integral part

in their growth. A inexpensive way to grow organically has been important to their sales.