A BUSINESS PLAN ON BAMBOO TILES AND

FURNITURE

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ALIVE BAMBOO TILES AND
FURNITURE
“LIVE AT NATURE WITH US”

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 Letter of Transmittal

Prof. Md. Shahjahan Khan

Principal

Date : 23 April, 2011.

Dhaka City College

Dhaka.

Subject: Submission of Business plan on “Bamboo Tiles and Furniture”

Dear Sir,

With due respect, we the student of “TROJAN” group are pleased to have such a chance to
prepare a business plan on bamboo tiles and furniture which is beneficial both for our country
and student life.

Along with conceptual part of the course of “Bachelor of Business Administration” we were
asked to prepare a report on basis of real life experience of the related and submit it for your
judgment.

Now we are very glad to enclose a copy of our acquired knowledge about this industry.

Sincerely yours

Batch No: 13th

Section: E

Group: “TROJAN”

Department of Business Administration

Dhaka City College.

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 Acknowledgment

At the beginning, we would like to express our deepest gratitude to almighty ALLAH for giving
us the strength and the composure to finish the task within scheduled time.

We are deeply indebted to our course instructor Ms. Mumtahina Islam, lecturer, Department of
Business Administration, Dhaka City College for her whole hearted supervision during the
practical orientation period. Her suggestion comments to make the report a good one was really
a great source of spirit for us. A heart full gratitude goes to her for co-supervision and for giving
us impetration and suggestion to complete the whole thing in a right manner. We are also very
much thankful to our other teachers.

We thank all of our members for their contribution and hard work on this project. This report on
the Bamboo Tiles & Furniture showed us a different perception of opportunity in Bangladesh by
enhancing the beauty and heritage while meeting our economic needs. This has been a great
source of knowledge for us to explore a different but native side of the country art and to cope
with the modern fashion that we uphold.

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 Executive summary

Agriculture and economic development go hand – in – hand. Economy of Bangladesh seeks more
development in bamboo and bamboo products. Alive bamboo tiles and furniture evolves to
contribute in this development. The project vision is to meet the increasing demand of bamboo
products in our country. Alive bamboo tiles and furniture is flourishing in its five aspects.

It is a partnership firm established according to the partnership act 1932 prevailing with a view
to ensure proper utilization of investment. The initiative was taken by eleven promoters.

The board of directors is the owners of Alive Bamboo Tiles and Furniture. Our invested capital
is tk. 13,00,00,000. Net profit distributed according to share capital. In our project we distribute
profit 16% for Managing Director and 14% for each entrepreneur.

The corporation will operate to produce luxurious tiles and furniture in our country by supplying
better products. Traditional technology and production process is applied. In production,
machineries are bought from our country and abroad. We use bamboo as raw materials which
we can easily collect from different parts of our country. Existing and potential market of this
project is identified analyzing internal and external environment. We have segmented our market
based on some features like income, and users behavior. We basically targeted mid level and
high level income range people. We will introduce our products through advertisement and
dealers.

Alive bamboo tiles and furniture will generate as much as possible higher profit to its investors
annually.

Finally, the project is expected to fulfill its responsibility towards the society from different
viewpoints.

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 GROUP MEMBERS

Sl. NO NAME ID. NO

1 Manoz Barman 326

2 Homaira Jahan Himu 325

3 S. M. Faisal 328

4 Kaniz Fatema 323

5 Maisha Alam Promi 329

6 Md. Mosharaf Hosen 330

7 Kamrun Nahar Sathi 324

8 Tanjina Akter Urmi 327

9 Snigdha Akter 322

10 Homyra Rahman 320

11 Md. Arman Hossain 321

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 Table of Contents

Particular

1 Introduction:
1.1 Objectives 4
1.2 Methodology 5
1.3 Limitations 6
2 Business description and Management segment

2.1 General Description of the Business

2.2 Industry Background(Bangladesh
Perspective) 10
2.3 Company’s Vision 11
2.4 Management of the Business 12

2.4.1 Organizational Structure

2.4.2 Management Team: Key Personal 14
15
3 Technical Segment- Manufacturing Concern:
3.1 Location Analysis
3.2 Production Needs
3.3 Suppliers/Transportation Factors 20
3.4 Source of raw materials 22
3.5 Labor supply 23
3.6 Production Flowchart 23
24
4 Marketing Segment: 25
4.1 Current Scenario Bangladesh
4.2 SWOT Analysis 30
4.3 Marketing Strategy
31
4.3.1 Target Market
4.3.2 Marketing Mix Analysis 33
 Product 33
Feature 34
Uniqueness 34
34
 Price 34
Printing Strategy
Effect of High – Low Pricing 36
36
36

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  Place
Types of Distribution Channel
Level of Distribution 36
36
 Promotion
Advertising
Event Sponsorship 37
Personal selling 37
4.4 Corporate Social Responsibility 37
37
5 Financial Segment: 38
5.1 Cost of the Project
5.1.1 Building and Civil Works
5.1.2 Plant and Machinery 40
5.1.3 Preoperative Expense 43
43
44
5.2 Means of Financing 44
Capital structure
5.3 Cost of Production/Cost of Service 45
5.4 Working Capital Requirements and Its 47
Financing 48
5.5 Income Statement (one year) 49
5.6 Profitability Projection(3 years) 50
6 Conclusion: 51
Bibliography 53
54

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